--- title: "Note taking apps: Which brands are most popular in search?" description: "Compare the apps used for taking and organising notes. Share of Search among OneNote, Notion, Evernote and Obsidian, the note taking apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/note-taking-apps" publisher: "Brandwave" --- # Note taking apps: Which brands are most popular in search? Compare the apps used for taking and organising notes. Share of Search among OneNote, Notion, Evernote and Obsidian, the note taking apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Note taking apps - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: OneNote, 61.5% ## Which brand is most popular in search among note taking apps worldwide? - In August 2026, OneNote was the most searched among note taking apps worldwide, with an estimated 1.2M branded searches and 61.5% estimated Share of Search within this set. - Notion is in 2nd place, 39.9 percentage points behind at 21.6% Share of Search. - Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note taking apps worldwide decreased from 66.7% to 61.5%. - Across the 11 months ending August 2026, Notion’s estimated Share of Search among note taking apps worldwide increased from 17.2% to 21.6%. - Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note taking apps worldwide decreased from 13.4% to 12.4%. - Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note taking apps worldwide increased from 2.7% to 4.6%. - Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note taking apps worldwide peaked at 66.7% in October 2025 and was lowest at 57.7% in December 2025. - Across the 11 months ending August 2026, Notion’s estimated Share of Search among note taking apps worldwide peaked at 23.1% in July 2026 and was lowest at 17.2% in October 2025. - Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note taking apps worldwide peaked at 17.4% in December 2025 and was lowest at 12.4% in August 2026. - Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note taking apps worldwide peaked at 4.6% in August 2026 and was lowest at 2.4% in May 2026. ## Compare search popularity between leading brands - [OneNote vs Notion: compare search popularity](/demand/global-en/compare/notion-vs-onenote): 61.5% against 21.6% Share of Search. - [OneNote vs Evernote: compare search popularity](/demand/global-en/compare/evernote-vs-onenote): 61.5% against 12.4% Share of Search. - [OneNote vs Obsidian: compare search popularity](/demand/global-en/compare/obsidian-vs-onenote): 61.5% against 4.6% Share of Search. - [Notion vs Evernote: compare search popularity](/demand/global-en/compare/evernote-vs-notion): 21.6% against 12.4% Share of Search. - [Notion vs Obsidian: compare search popularity](/demand/global-en/compare/notion-vs-obsidian): 21.6% against 4.6% Share of Search. - [Evernote vs Obsidian: compare search popularity](/demand/global-en/compare/evernote-vs-obsidian): 12.4% against 4.6% Share of Search. ## How did search popularity change for note taking apps worldwide in August 2026? - In August 2026, OneNote gained estimated Share of Search among note taking apps worldwide, from 58.9% to 61.5%. - In August 2026, Obsidian gained estimated Share of Search among note taking apps worldwide, from 3.6% to 4.6%. - In August 2026, Evernote lost estimated Share of Search among note taking apps worldwide, from 14.5% to 12.4%. - In August 2026, Notion lost estimated Share of Search among note taking apps worldwide, from 23.1% to 21.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OneNote | 61.5% | 1.2M | +22.0% | Microsoft | | 2 | Notion | 21.6% | 428K | +9.2% | Notion | | 3 | Evernote | 12.4% | 246K | 0.0% | Evernote | | 4 | Obsidian | 4.6% | 90.5K | +49.6% | Obsidian | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OneNote | 1.8M | 66.7% | 1 | | Oct 2025 | Notion | 472K | 17.2% | 2 | | Oct 2025 | Evernote | 368K | 13.4% | 3 | | Oct 2025 | Obsidian | 74K | 2.7% | 4 | | Nov 2025 | OneNote | 1.5M | 64.2% | 1 | | Nov 2025 | Notion | 407K | 17.4% | 2 | | Nov 2025 | Evernote | 368K | 15.8% | 3 | | Nov 2025 | Obsidian | 60.5K | 2.6% | 4 | | Dec 2025 | OneNote | 1M | 57.7% | 1 | | Dec 2025 | Notion | 370K | 21.4% | 2 | | Dec 2025 | Evernote | 301K | 17.4% | 3 | | Dec 2025 | Obsidian | 60.5K | 3.5% | 4 | | Jan 2026 | OneNote | 1.5M | 61.1% | 1 | | Jan 2026 | Notion | 498K | 20.3% | 2 | | Jan 2026 | Evernote | 368K | 15% | 3 | | Jan 2026 | Obsidian | 90.5K | 3.7% | 4 | | Feb 2026 | OneNote | 1.5M | 64.8% | 1 | | Feb 2026 | Notion | 453K | 19.6% | 2 | | Feb 2026 | Evernote | 301K | 13% | 3 | | Feb 2026 | Obsidian | 60.5K | 2.6% | 4 | | Mar 2026 | OneNote | 1.5M | 62.8% | 1 | | Mar 2026 | Notion | 528K | 22.1% | 2 | | Mar 2026 | Evernote | 301K | 12.6% | 3 | | Mar 2026 | Obsidian | 60.5K | 2.5% | 4 | | Apr 2026 | OneNote | 1.5M | 63.3% | 1 | | Apr 2026 | Notion | 508K | 21.4% | 2 | | Apr 2026 | Evernote | 301K | 12.7% | 3 | | Apr 2026 | Obsidian | 60.5K | 2.6% | 4 | | May 2026 | OneNote | 1.2M | 60.3% | 1 | | May 2026 | Notion | 453K | 22.4% | 2 | | May 2026 | Evernote | 301K | 14.9% | 3 | | May 2026 | Obsidian | 49.5K | 2.4% | 4 | | Jun 2026 | OneNote | 1.2M | 62.3% | 1 | | Jun 2026 | Notion | 418K | 21.3% | 2 | | Jun 2026 | Evernote | 246K | 12.6% | 3 | | Jun 2026 | Obsidian | 74K | 3.8% | 4 | | Jul 2026 | OneNote | 1M | 58.9% | 1 | | Jul 2026 | Notion | 392K | 23.1% | 2 | | Jul 2026 | Evernote | 246K | 14.5% | 3 | | Jul 2026 | Obsidian | 60.5K | 3.6% | 4 | | Aug 2026 | OneNote | 1.2M | 61.5% | 1 | | Aug 2026 | Notion | 428K | 21.6% | 2 | | Aug 2026 | Evernote | 246K | 12.4% | 3 | | Aug 2026 | Obsidian | 90.5K | 4.6% | 4 | | Sep 2026 | Evernote | — | — | — | | Sep 2026 | Notion | — | — | — | | Sep 2026 | Obsidian | — | — | — | | Sep 2026 | OneNote | — | — | — | ## What is being compared - **Evernote**: Measured on the search term “evernote”. - **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion app”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure. - **Obsidian**: Measured on the search term “obsidian notes”. - **OneNote**: Measured on the search term “onenote”. - [Evernote](/demand/global-en/brands/evernote) - [Notion](/demand/global-en/brands/notion) - [Obsidian](/demand/global-en/brands/obsidian) - [OneNote](/demand/global-en/brands/onenote) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among note taking apps worldwide? In August 2026, OneNote was the most searched among note taking apps worldwide, with an estimated 1.2M branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Note taking apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/note-taking-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/note-taking-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.