--- title: "Note apps: Which brands are most popular in search?" description: "Compare the note apps developers choose between. Share of Search among Notion, Evernote, Obsidian, Apple Notes, Bear and Roam Research, the note apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/note-apps" publisher: "Brandwave" --- # Note apps: Which brands are most popular in search? Compare the note apps developers choose between. Share of Search among Notion, Evernote, Obsidian, Apple Notes, Bear and Roam Research, the note apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Note apps - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Notion, 49.6% ## Which brand is most popular in search among note apps worldwide? - In August 2026, Notion was the most searched among note apps worldwide, with an estimated 428K branded searches and 49.6% estimated Share of Search within this set. - Evernote is in 2nd place, 21.1 percentage points behind at 28.5% Share of Search. - Across the 11 months ending August 2026, Notion’s estimated Share of Search among note apps worldwide increased from 47% to 49.6%. - Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note apps worldwide decreased from 36.6% to 28.5%. - Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note apps worldwide increased from 7.4% to 10.5%. - Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide increased from 7.4% to 8.6%. - Across the 11 months ending August 2026, Bear’s estimated Share of Search among note apps worldwide increased from 0.66% to 1.4%. - Across the 11 months ending August 2026, Notion’s estimated Share of Search among note apps worldwide peaked at 54.1% in March 2026 and was lowest at 44% in November 2025. - Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note apps worldwide peaked at 39.7% in November 2025 and was lowest at 28.5% in August 2026. - Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note apps worldwide peaked at 10.5% in August 2026 and was lowest at 5.6% in May 2026. - Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide peaked at 9% in December 2025 and was lowest at 7.1% in January 2026. - Across the 11 months ending August 2026, Obsidian rose from 4th to 3rd among note apps worldwide. - Across the 11 months ending August 2026, Apple Notes fell from 3rd to 4th among note apps worldwide. - Across the 11 months ending August 2026, Bear rose from 6th to 5th among note apps worldwide. - Across the 11 months ending August 2026, Roam Research fell from 5th to 6th among note apps worldwide. ## Compare search popularity between leading brands - [Notion vs Evernote: compare search popularity](/demand/global-en/compare/evernote-vs-notion): 49.6% against 28.5% Share of Search. - [Notion vs Obsidian: compare search popularity](/demand/global-en/compare/notion-vs-obsidian): 49.6% against 10.5% Share of Search. - [Notion vs Apple Notes: compare search popularity](/demand/global-en/compare/apple-notes-vs-notion): 49.6% against 8.6% Share of Search. - [Evernote vs Obsidian: compare search popularity](/demand/global-en/compare/evernote-vs-obsidian): 28.5% against 10.5% Share of Search. - [Evernote vs Apple Notes: compare search popularity](/demand/global-en/compare/apple-notes-vs-evernote): 28.5% against 8.6% Share of Search. - [Obsidian vs Apple Notes: compare search popularity](/demand/global-en/compare/apple-notes-vs-obsidian): 10.5% against 8.6% Share of Search. ## How did search popularity change for note apps worldwide in August 2026? - In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%. - In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%. - In August 2026, Bear gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%. - In August 2026, Roam Research gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%. - In August 2026, Evernote lost estimated Share of Search among note apps worldwide, from 31.9% to 28.5%. - In August 2026, Notion lost estimated Share of Search among note apps worldwide, from 50.9% to 49.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Notion | 49.6% | 428K | +9.2% | Notion | | 2 | Evernote | 28.5% | 246K | 0.0% | Evernote | | 3 | Obsidian | 10.5% | 90.5K | +49.6% | Obsidian | | 4 | Apple Notes | 8.6% | 74K | +22.3% | Apple Notes | | 5 | Bear | 1.4% | 12.1K | +124.1% | Bear | | 6 | Roam Research | 1.4% | 12.1K | +124.1% | Roam Research | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Notion | 472K | 47% | 1 | | Oct 2025 | Evernote | 368K | 36.6% | 2 | | Oct 2025 | Apple Notes | 74K | 7.4% | 3 | | Oct 2025 | Obsidian | 74K | 7.4% | 4 | | Oct 2025 | Roam Research | 9.9K | 0.99% | 5 | | Oct 2025 | Bear | 6.6K | 0.66% | 6 | | Nov 2025 | Notion | 407K | 44% | 1 | | Nov 2025 | Evernote | 368K | 39.7% | 2 | | Nov 2025 | Apple Notes | 74K | 8% | 3 | | Nov 2025 | Obsidian | 60.5K | 6.5% | 4 | | Nov 2025 | Roam Research | 9.9K | 1.1% | 5 | | Nov 2025 | Bear | 6.6K | 0.71% | 6 | | Dec 2025 | Notion | 370K | 45% | 1 | | Dec 2025 | Evernote | 301K | 36.6% | 2 | | Dec 2025 | Apple Notes | 74K | 9% | 3 | | Dec 2025 | Obsidian | 60.5K | 7.4% | 4 | | Dec 2025 | Roam Research | 9.9K | 1.2% | 5 | | Dec 2025 | Bear | 6.6K | 0.8% | 6 | | Jan 2026 | Notion | 498K | 47.5% | 1 | | Jan 2026 | Evernote | 368K | 35.1% | 2 | | Jan 2026 | Obsidian | 90.5K | 8.6% | 3 | | Jan 2026 | Apple Notes | 74K | 7.1% | 4 | | Jan 2026 | Roam Research | 9.9K | 0.94% | 5 | | Jan 2026 | Bear | 8.1K | 0.77% | 6 | | Feb 2026 | Notion | 453K | 50% | 1 | | Feb 2026 | Evernote | 301K | 33.3% | 2 | | Feb 2026 | Apple Notes | 74K | 8.2% | 3 | | Feb 2026 | Obsidian | 60.5K | 6.7% | 4 | | Feb 2026 | Bear | 8.1K | 0.9% | 5 | | Feb 2026 | Roam Research | 8.1K | 0.9% | 6 | | Mar 2026 | Notion | 528K | 54.1% | 1 | | Mar 2026 | Evernote | 301K | 30.8% | 2 | | Mar 2026 | Apple Notes | 74K | 7.6% | 3 | | Mar 2026 | Obsidian | 60.5K | 6.2% | 4 | | Mar 2026 | Bear | 6.6K | 0.68% | 5 | | Mar 2026 | Roam Research | 6.6K | 0.68% | 6 | | Apr 2026 | Notion | 508K | 53.1% | 1 | | Apr 2026 | Evernote | 301K | 31.5% | 2 | | Apr 2026 | Apple Notes | 74K | 7.7% | 3 | | Apr 2026 | Obsidian | 60.5K | 6.3% | 4 | | Apr 2026 | Bear | 6.6K | 0.69% | 5 | | Apr 2026 | Roam Research | 6.6K | 0.69% | 6 | | May 2026 | Notion | 453K | 51% | 1 | | May 2026 | Evernote | 301K | 33.9% | 2 | | May 2026 | Apple Notes | 74K | 8.3% | 3 | | May 2026 | Obsidian | 49.5K | 5.6% | 4 | | May 2026 | Bear | 5.4K | 0.61% | 5 | | May 2026 | Roam Research | 5.4K | 0.61% | 6 | | Jun 2026 | Notion | 418K | 50.9% | 1 | | Jun 2026 | Evernote | 246K | 30% | 2 | | Jun 2026 | Obsidian | 74K | 9% | 3 | | Jun 2026 | Apple Notes | 60.5K | 7.4% | 4 | | Jun 2026 | Roam Research | 12.1K | 1.5% | 5 | | Jun 2026 | Bear | 9.9K | 1.2% | 6 | | Jul 2026 | Notion | 392K | 50.9% | 1 | | Jul 2026 | Evernote | 246K | 31.9% | 2 | | Jul 2026 | Apple Notes | 60.5K | 7.9% | 3 | | Jul 2026 | Obsidian | 60.5K | 7.9% | 4 | | Jul 2026 | Bear | 5.4K | 0.7% | 5 | | Jul 2026 | Roam Research | 5.4K | 0.7% | 6 | | Aug 2026 | Notion | 428K | 49.6% | 1 | | Aug 2026 | Evernote | 246K | 28.5% | 2 | | Aug 2026 | Obsidian | 90.5K | 10.5% | 3 | | Aug 2026 | Apple Notes | 74K | 8.6% | 4 | | Aug 2026 | Bear | 12.1K | 1.4% | 5 | | Aug 2026 | Roam Research | 12.1K | 1.4% | 6 | | Sep 2026 | Apple Notes | — | — | — | | Sep 2026 | Bear | — | — | — | | Sep 2026 | Evernote | — | — | — | | Sep 2026 | Notion | — | — | — | | Sep 2026 | Obsidian | — | — | — | | Sep 2026 | Roam Research | — | — | — | ## What is being compared - **Apple Notes**: Measured on the search term “apple notes”. - **Bear**: Measured on the search term “bear notes”. - **Evernote**: Measured on the search term “evernote”. - **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion app”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure. - **Obsidian**: Measured on the search term “obsidian notes”. - **Roam Research**: Measured on the search term “roam research”. - [Apple Notes](/demand/global-en/brands/apple-notes) - [Bear](/demand/global-en/brands/bear-notes) - [Evernote](/demand/global-en/brands/evernote) - [Notion](/demand/global-en/brands/notion) - [Obsidian](/demand/global-en/brands/obsidian) - [Roam Research](/demand/global-en/brands/roam-research) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among note apps worldwide? In August 2026, Notion was the most searched among note apps worldwide, with an estimated 428K branded searches and 49.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Note apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/note-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/note-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.