---
title: "Nootropic brands: Which are searched most?"
description: "Compare the brands people buy nootropic supplements and focus products from. Share of Search among Neuro, Magic Mind, Nootropics Depot, Alpha Brain, Mind Lab Pro, Qualia, Thesis and NooCube, the nootropic brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nootropic-brands"
publisher: "Brandwave"
---

# Nootropic brands: Which are searched most?

Compare the brands people buy nootropic supplements and focus products from. Share of Search among Neuro, Magic Mind, Nootropics Depot, Alpha Brain, Mind Lab Pro, Qualia, Thesis and NooCube, the nootropic brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nootropic brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Neuro, 81.3%

## Which brand is most popular in search among nootropic brands worldwide?

- In September 2026, Neuro was the most searched among nootropic brands worldwide, with an estimated 371K branded searches, 81.3% of all searches for the eight we track.
- Magic Mind is in 2nd place, 74.1 percentage points behind at 7.3%.
- Across the 12 months ending September 2026, Neuro’s share of searches among nootropic brands worldwide increased from 70.6% to 81.3%.
- Across the 12 months ending September 2026, Magic Mind’s share of searches among nootropic brands worldwide decreased from 10% to 7.3%.
- Across the 12 months ending September 2026, Nootropics Depot’s share of searches among nootropic brands worldwide decreased from 5.5% to 4.9%.
- Across the 12 months ending September 2026, Alpha Brain’s share of searches among nootropic brands worldwide decreased from 8.2% to 4%.
- Across the 12 months ending September 2026, Mind Lab Pro’s share of searches among nootropic brands worldwide decreased from 2.5% to 1.4%.
- Across the 12 months ending September 2026, NooCube’s share of searches among nootropic brands worldwide decreased from 1.3% to 0.19%.
- Across the 12 months ending September 2026, Neuro’s share of searches among nootropic brands worldwide peaked at 81.3% in September 2026 and was lowest at 67.9% in November 2025.
- Across the 12 months ending September 2026, Magic Mind’s share of searches among nootropic brands worldwide peaked at 10% in October 2025 and was lowest at 5.2% in December 2025.
- Across the 12 months ending September 2026, Nootropics Depot’s share of searches among nootropic brands worldwide peaked at 8.8% in June 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Alpha Brain’s share of searches among nootropic brands worldwide peaked at 15.2% in November 2025 and was lowest at 4% in September 2026.
- Across the 12 months ending September 2026, Mind Lab Pro’s share of searches among nootropic brands worldwide peaked at 3% in March 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Nootropics Depot rose from 4th to 3rd among nootropic brands worldwide.
- Across the 12 months ending September 2026, Alpha Brain fell from 3rd to 4th among nootropic brands worldwide.
- Across the 12 months ending September 2026, Qualia rose from 7th to 6th among nootropic brands worldwide.
- Across the 12 months ending September 2026, Thesis rose from 8th to 7th among nootropic brands worldwide.
- Across the 12 months ending September 2026, NooCube fell from 6th to 8th among nootropic brands worldwide.

## Top nootropic brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Mind Lab Pro was mentioned most often, in three of the five answers. Nootropics Depot was recommended most often, coming first in both answers that gave a list. Mind Lab Pro was second. Neuro, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nootropics Depot | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Mind Lab Pro | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Neuro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Magic Mind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Alpha Brain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Qualia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thesis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| NooCube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about nootropic brands

- Asked ChatGPT "Which nootropic brand should I buy?": 1. Nootropics Depot, 2. Mind Lab Pro
- Asked ChatGPT "What are the best nootropic brands?": 1. Nootropics Depot, 2. Mind Lab Pro
- Asked ChatGPT "What's the best nootropic for focus at work?": named none of the brands we track
- Searched Google, AI Overview "nootropics": named none of the brands we track
- Searched Google, AI Overview "best nootropics": 1. Mind Lab Pro

Not named in any answer: Neuro, Magic Mind, Alpha Brain, Qualia, Thesis and NooCube.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Neuro vs Magic Mind: compare search popularity](/demand/global-en/compare/magic-mind-vs-neuro-gum): 81.3% against 7.3% Share of Search.
- [Neuro vs Nootropics Depot: compare search popularity](/demand/global-en/compare/neuro-gum-vs-nootropics-depot): 81.3% against 4.9% Share of Search.
- [Neuro vs Alpha Brain: compare search popularity](/demand/global-en/compare/alpha-brain-vs-neuro-gum): 81.3% against 4% Share of Search.
- [Magic Mind vs Nootropics Depot: compare search popularity](/demand/global-en/compare/magic-mind-vs-nootropics-depot): 7.3% against 4.9% Share of Search.
- [Magic Mind vs Alpha Brain: compare search popularity](/demand/global-en/compare/alpha-brain-vs-magic-mind): 7.3% against 4% Share of Search.
- [Nootropics Depot vs Alpha Brain: compare search popularity](/demand/global-en/compare/alpha-brain-vs-nootropics-depot): 4.9% against 4% Share of Search.

## How did search popularity change for nootropic brands worldwide in September 2026?

- In September 2026, Neuro gained share of searches among nootropic brands worldwide, from 76% to 81.3%.
- In September 2026, Nootropics Depot lost share of searches among nootropic brands worldwide, from 6.8% to 4.9%.
- In September 2026, Alpha Brain lost share of searches among nootropic brands worldwide, from 5.6% to 4%.
- In September 2026, Magic Mind lost share of searches among nootropic brands worldwide, from 8.3% to 7.3%.
- In September 2026, Mind Lab Pro lost share of searches among nootropic brands worldwide, from 2% to 1.4%.
- NooCube’s share of searches among nootropic brands worldwide has lost ground for 3 months in a row, from 0.94% to 0.19% in September 2026.
- Estimated monthly branded searches for Thesis worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.
- Estimated monthly branded searches for Qualia worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Neuro | 81.3% | 371K | +22.1% | Neuro |
| 2 | Magic Mind | 7.3% | 33.1K | 0.0% | Magic Mind |
| 3 | Nootropics Depot | 4.9% | 22.2K | -18.1% | Nootropics Depot |
| 4 | Alpha Brain | 4% | 18.1K | -18.5% | Onnit |
| 5 | Mind Lab Pro | 1.4% | 6.6K | -18.5% | Mind Lab Pro |
| 6 | Qualia | 0.64% | 2.9K | 0.0% | Qualia |
| 7 | Thesis | 0.29% | 1.3K | -18.8% | Thesis |
| 8 | NooCube | 0.19% | 880 | 0.0% | NooCube |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Neuro | 285K | 70.6% | 1 |
| Oct 2025 | Magic Mind | 40.5K | 10% | 2 |
| Oct 2025 | Alpha Brain | 33.1K | 8.2% | 3 |
| Oct 2025 | Nootropics Depot | 22.2K | 5.5% | 4 |
| Oct 2025 | Mind Lab Pro | 9.9K | 2.5% | 5 |
| Oct 2025 | NooCube | 5.4K | 1.3% | 6 |
| Oct 2025 | Qualia | 4.4K | 1.1% | 7 |
| Oct 2025 | Thesis | 2.9K | 0.72% | 8 |
| Nov 2025 | Neuro | 330K | 67.9% | 1 |
| Nov 2025 | Alpha Brain | 74K | 15.2% | 2 |
| Nov 2025 | Magic Mind | 33.1K | 6.8% | 3 |
| Nov 2025 | Nootropics Depot | 27.1K | 5.6% | 4 |
| Nov 2025 | Mind Lab Pro | 9.9K | 2% | 5 |
| Nov 2025 | NooCube | 4.4K | 0.91% | 6 |
| Nov 2025 | Qualia | 4.4K | 0.91% | 7 |
| Nov 2025 | Thesis | 2.9K | 0.6% | 8 |
| Dec 2025 | Neuro | 401K | 77.5% | 1 |
| Dec 2025 | Alpha Brain | 49.5K | 9.6% | 2 |
| Dec 2025 | Magic Mind | 27.1K | 5.2% | 3 |
| Dec 2025 | Nootropics Depot | 22.2K | 4.3% | 4 |
| Dec 2025 | Mind Lab Pro | 8.1K | 1.6% | 5 |
| Dec 2025 | NooCube | 3.6K | 0.7% | 6 |
| Dec 2025 | Qualia | 3.6K | 0.7% | 7 |
| Dec 2025 | Thesis | 2.4K | 0.46% | 8 |
| Jan 2026 | Neuro | 349K | 75.3% | 1 |
| Jan 2026 | Alpha Brain | 33.1K | 7.2% | 2 |
| Jan 2026 | Magic Mind | 33.1K | 7.2% | 3 |
| Jan 2026 | Nootropics Depot | 27.1K | 5.9% | 4 |
| Jan 2026 | Mind Lab Pro | 9.9K | 2.1% | 5 |
| Jan 2026 | Qualia | 4.4K | 0.95% | 6 |
| Jan 2026 | NooCube | 3.6K | 0.78% | 7 |
| Jan 2026 | Thesis | 2.9K | 0.63% | 8 |
| Feb 2026 | Neuro | 249K | 68.4% | 1 |
| Feb 2026 | Alpha Brain | 40.5K | 11.1% | 2 |
| Feb 2026 | Magic Mind | 27.1K | 7.4% | 3 |
| Feb 2026 | Nootropics Depot | 27.1K | 7.4% | 4 |
| Feb 2026 | Mind Lab Pro | 9.9K | 2.7% | 5 |
| Feb 2026 | NooCube | 4.4K | 1.2% | 6 |
| Feb 2026 | Qualia | 3.6K | 0.99% | 7 |
| Feb 2026 | Thesis | 2.4K | 0.66% | 8 |
| Mar 2026 | Neuro | 287K | 71.3% | 1 |
| Mar 2026 | Alpha Brain | 33.1K | 8.2% | 2 |
| Mar 2026 | Magic Mind | 33.1K | 8.2% | 3 |
| Mar 2026 | Nootropics Depot | 27.1K | 6.7% | 4 |
| Mar 2026 | Mind Lab Pro | 12.1K | 3% | 5 |
| Mar 2026 | NooCube | 4.4K | 1.1% | 6 |
| Mar 2026 | Qualia | 3.6K | 0.89% | 7 |
| Mar 2026 | Thesis | 2.4K | 0.6% | 8 |
| Apr 2026 | Neuro | 301K | 73.8% | 1 |
| Apr 2026 | Magic Mind | 33.1K | 8.1% | 2 |
| Apr 2026 | Alpha Brain | 27.1K | 6.6% | 3 |
| Apr 2026 | Nootropics Depot | 27.1K | 6.6% | 4 |
| Apr 2026 | Mind Lab Pro | 9.9K | 2.4% | 5 |
| Apr 2026 | NooCube | 3.6K | 0.88% | 6 |
| Apr 2026 | Qualia | 3.6K | 0.88% | 7 |
| Apr 2026 | Thesis | 2.4K | 0.59% | 8 |
| May 2026 | Neuro | 249K | 71.2% | 1 |
| May 2026 | Magic Mind | 33.1K | 9.5% | 2 |
| May 2026 | Nootropics Depot | 27.1K | 7.8% | 3 |
| May 2026 | Alpha Brain | 22.2K | 6.4% | 4 |
| May 2026 | Mind Lab Pro | 9.9K | 2.8% | 5 |
| May 2026 | Qualia | 3.6K | 1% | 6 |
| May 2026 | NooCube | 2.9K | 0.83% | 7 |
| May 2026 | Thesis | 1.9K | 0.54% | 8 |
| Jun 2026 | Neuro | 219K | 71.3% | 1 |
| Jun 2026 | Magic Mind | 27.1K | 8.8% | 2 |
| Jun 2026 | Nootropics Depot | 27.1K | 8.8% | 3 |
| Jun 2026 | Alpha Brain | 18.1K | 5.9% | 4 |
| Jun 2026 | Mind Lab Pro | 8.1K | 2.6% | 5 |
| Jun 2026 | NooCube | 2.9K | 0.94% | 6 |
| Jun 2026 | Qualia | 2.9K | 0.94% | 7 |
| Jun 2026 | Thesis | 1.9K | 0.62% | 8 |
| Jul 2026 | Neuro | 249K | 73% | 1 |
| Jul 2026 | Magic Mind | 33.1K | 9.7% | 2 |
| Jul 2026 | Nootropics Depot | 27.1K | 7.9% | 3 |
| Jul 2026 | Alpha Brain | 18.1K | 5.3% | 4 |
| Jul 2026 | Mind Lab Pro | 8.1K | 2.4% | 5 |
| Jul 2026 | Qualia | 2.9K | 0.85% | 6 |
| Jul 2026 | Thesis | 1.6K | 0.47% | 7 |
| Jul 2026 | NooCube | 1.3K | 0.38% | 8 |
| Aug 2026 | Neuro | 304K | 76% | 1 |
| Aug 2026 | Magic Mind | 33.1K | 8.3% | 2 |
| Aug 2026 | Nootropics Depot | 27.1K | 6.8% | 3 |
| Aug 2026 | Alpha Brain | 22.2K | 5.6% | 4 |
| Aug 2026 | Mind Lab Pro | 8.1K | 2% | 5 |
| Aug 2026 | Qualia | 2.9K | 0.73% | 6 |
| Aug 2026 | Thesis | 1.6K | 0.4% | 7 |
| Aug 2026 | NooCube | 880 | 0.22% | 8 |
| Sep 2026 | Neuro | 371K | 81.3% | 1 |
| Sep 2026 | Magic Mind | 33.1K | 7.3% | 2 |
| Sep 2026 | Nootropics Depot | 22.2K | 4.9% | 3 |
| Sep 2026 | Alpha Brain | 18.1K | 4% | 4 |
| Sep 2026 | Mind Lab Pro | 6.6K | 1.4% | 5 |
| Sep 2026 | Qualia | 2.9K | 0.64% | 6 |
| Sep 2026 | Thesis | 1.3K | 0.29% | 7 |
| Sep 2026 | NooCube | 880 | 0.19% | 8 |

## What is being compared

- **Alpha Brain**: Measured on the search term “alpha brain”.
- **Magic Mind**: Measured on the search term “magic mind”.
- **Mind Lab Pro**: Measured on the search term “mind lab pro”.
- **Neuro**: Measured on the search terms “neuro gum”, “neuro mints” and “neurogum”, summed into one figure.
- **NooCube**: Measured on the search term “noocube”.
- **Nootropics Depot**: Measured on the search term “nootropics depot”.
- **Qualia**: Measured on the search term “qualia mind”.
- **Thesis**: Measured on the search term “thesis nootropics”.

- [Alpha Brain](/demand/global-en/brands/alpha-brain)
- [Magic Mind](/demand/global-en/brands/magic-mind)
- [Mind Lab Pro](/demand/global-en/brands/mind-lab-pro)
- [Neuro](/demand/global-en/brands/neuro-gum)
- [NooCube](/demand/global-en/brands/noocube)
- [Nootropics Depot](/demand/global-en/brands/nootropics-depot)
- [Qualia](/demand/global-en/brands/qualia-mind)
- [Thesis](/demand/global-en/brands/thesis-nootropics)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nootropic brands worldwide?

In September 2026, Neuro was the most searched among nootropic brands worldwide, with an estimated 371K branded searches, 81.3% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Nootropic brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/nootropic-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nootropic-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.