---
title: "Noodles: Which brands are most popular in search?"
description: "Compare the noodles people buy. Share of Search among Maggi, Indomie, Maruchan, Nongshim, Samyang and Nissin, the noodles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/noodles"
publisher: "Brandwave"
---

# Noodles: Which brands are most popular in search?

Compare the noodles people buy. Share of Search among Maggi, Indomie, Maruchan, Nongshim, Samyang and Nissin, the noodles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Noodles
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Maggi, 47.5%

## Which brand is most popular in search among noodles worldwide?

- In August 2026, Maggi was the most searched among noodles worldwide, with an estimated 450K branded searches and 47.5% estimated Share of Search within this set.
- Indomie is in 2nd place, 15.7 percentage points behind at 31.8% Share of Search.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide increased from 44.4% to 47.5%.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among noodles worldwide decreased from 36.3% to 31.8%.
- Across the 11 months ending August 2026, Maruchan’s estimated Share of Search among noodles worldwide increased from 8.9% to 9.6%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide peaked at 48.5% in January 2026 and was lowest at 43.5% in July 2026.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among noodles worldwide peaked at 36.7% in December 2025 and was lowest at 31.4% in March 2026.
- Across the 11 months ending August 2026, Maruchan’s estimated Share of Search among noodles worldwide peaked at 10.7% in July 2026 and was lowest at 7.7% in March 2026.
- Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among noodles worldwide peaked at 9.5% in March 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, Nongshim, Samyang and Nissin held steady: their estimated Share of Search among noodles worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Maggi vs Indomie: compare search popularity](/demand/global-en/compare/indomie-vs-maggi): 47.5% against 31.8% Share of Search.
- [Maggi vs Maruchan: compare search popularity](/demand/global-en/compare/maggi-vs-maruchan): 47.5% against 9.6% Share of Search.
- [Maggi vs Nongshim: compare search popularity](/demand/global-en/compare/maggi-vs-nongshim): 47.5% against 6.4% Share of Search.
- [Maggi vs Samyang: compare search popularity](/demand/global-en/compare/maggi-vs-samyang): 47.5% against 2.9% Share of Search.
- [Indomie vs Maruchan: compare search popularity](/demand/global-en/compare/indomie-vs-maruchan): 31.8% against 9.6% Share of Search.
- [Indomie vs Nongshim: compare search popularity](/demand/global-en/compare/indomie-vs-nongshim): 31.8% against 6.4% Share of Search.
- [Indomie vs Samyang: compare search popularity](/demand/global-en/compare/indomie-vs-samyang): 31.8% against 2.9% Share of Search.
- [Maruchan vs Nongshim: compare search popularity](/demand/global-en/compare/maruchan-vs-nongshim): 9.6% against 6.4% Share of Search.
- [Maruchan vs Samyang: compare search popularity](/demand/global-en/compare/maruchan-vs-samyang): 9.6% against 2.9% Share of Search.
- [Nongshim vs Samyang: compare search popularity](/demand/global-en/compare/nongshim-vs-samyang): 6.4% against 2.9% Share of Search.

## How did search popularity change for noodles worldwide in August 2026?

- In August 2026, Maggi gained estimated Share of Search among noodles worldwide, from 43.5% to 47.5%.
- In August 2026, Nongshim gained estimated Share of Search among noodles worldwide, from 5.9% to 6.4%.
- In August 2026, Indomie lost estimated Share of Search among noodles worldwide, from 35.6% to 31.8%.
- In August 2026, Maruchan lost estimated Share of Search among noodles worldwide, from 10.7% to 9.6%.
- Estimated monthly branded searches for Nissin worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Samyang worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maggi | 47.5% | 450K | +22.3% | Nestlé |
| 2 | Indomie | 31.8% | 301K | 0.0% | Indomie |
| 3 | Maruchan | 9.6% | 90.5K | 0.0% | Maruchan |
| 4 | Nongshim | 6.4% | 60.5K | +22.2% | Nongshim |
| 5 | Samyang | 2.9% | 27.1K | +22.1% | Samyang |
| 6 | Nissin | 1.9% | 18.1K | +22.3% | Nissin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maggi | 368K | 44.4% | 1 |
| Oct 2025 | Indomie | 301K | 36.3% | 2 |
| Oct 2025 | Maruchan | 74K | 8.9% | 3 |
| Oct 2025 | Nongshim | 49.5K | 6% | 4 |
| Oct 2025 | Samyang | 22.2K | 2.7% | 5 |
| Oct 2025 | Nissin | 14.8K | 1.8% | 6 |
| Nov 2025 | Maggi | 368K | 44.4% | 1 |
| Nov 2025 | Indomie | 301K | 36.3% | 2 |
| Nov 2025 | Maruchan | 74K | 8.9% | 3 |
| Nov 2025 | Nongshim | 49.5K | 6% | 4 |
| Nov 2025 | Samyang | 22.2K | 2.7% | 5 |
| Nov 2025 | Nissin | 14.8K | 1.8% | 6 |
| Dec 2025 | Maggi | 368K | 44.9% | 1 |
| Dec 2025 | Indomie | 301K | 36.7% | 2 |
| Dec 2025 | Maruchan | 74K | 9% | 3 |
| Dec 2025 | Nongshim | 40.5K | 4.9% | 4 |
| Dec 2025 | Samyang | 22.2K | 2.7% | 5 |
| Dec 2025 | Nissin | 14.8K | 1.8% | 6 |
| Jan 2026 | Maggi | 450K | 48.5% | 1 |
| Jan 2026 | Indomie | 301K | 32.4% | 2 |
| Jan 2026 | Maruchan | 90.5K | 9.8% | 3 |
| Jan 2026 | Nongshim | 49.5K | 5.3% | 4 |
| Jan 2026 | Samyang | 22.2K | 2.4% | 5 |
| Jan 2026 | Nissin | 14.8K | 1.6% | 6 |
| Feb 2026 | Maggi | 368K | 48.1% | 1 |
| Feb 2026 | Indomie | 246K | 32.1% | 2 |
| Feb 2026 | Maruchan | 74K | 9.7% | 3 |
| Feb 2026 | Nongshim | 40.5K | 5.3% | 4 |
| Feb 2026 | Samyang | 22.2K | 2.9% | 5 |
| Feb 2026 | Nissin | 14.8K | 1.9% | 6 |
| Mar 2026 | Maggi | 450K | 47% | 1 |
| Mar 2026 | Indomie | 301K | 31.4% | 2 |
| Mar 2026 | Nongshim | 90.5K | 9.5% | 3 |
| Mar 2026 | Maruchan | 74K | 7.7% | 4 |
| Mar 2026 | Samyang | 27.1K | 2.8% | 5 |
| Mar 2026 | Nissin | 14.8K | 1.5% | 6 |
| Apr 2026 | Maggi | 368K | 43.8% | 1 |
| Apr 2026 | Indomie | 301K | 35.8% | 2 |
| Apr 2026 | Maruchan | 74K | 8.8% | 3 |
| Apr 2026 | Nongshim | 60.5K | 7.2% | 4 |
| Apr 2026 | Samyang | 22.2K | 2.6% | 5 |
| Apr 2026 | Nissin | 14.8K | 1.8% | 6 |
| May 2026 | Maggi | 450K | 48.5% | 1 |
| May 2026 | Indomie | 301K | 32.4% | 2 |
| May 2026 | Maruchan | 90.5K | 9.8% | 3 |
| May 2026 | Nongshim | 49.5K | 5.3% | 4 |
| May 2026 | Samyang | 22.2K | 2.4% | 5 |
| May 2026 | Nissin | 14.8K | 1.6% | 6 |
| Jun 2026 | Maggi | 368K | 44.4% | 1 |
| Jun 2026 | Indomie | 301K | 36.3% | 2 |
| Jun 2026 | Maruchan | 74K | 8.9% | 3 |
| Jun 2026 | Nongshim | 49.5K | 6% | 4 |
| Jun 2026 | Samyang | 22.2K | 2.7% | 5 |
| Jun 2026 | Nissin | 14.8K | 1.8% | 6 |
| Jul 2026 | Maggi | 368K | 43.5% | 1 |
| Jul 2026 | Indomie | 301K | 35.6% | 2 |
| Jul 2026 | Maruchan | 90.5K | 10.7% | 3 |
| Jul 2026 | Nongshim | 49.5K | 5.9% | 4 |
| Jul 2026 | Samyang | 22.2K | 2.6% | 5 |
| Jul 2026 | Nissin | 14.8K | 1.7% | 6 |
| Aug 2026 | Maggi | 450K | 47.5% | 1 |
| Aug 2026 | Indomie | 301K | 31.8% | 2 |
| Aug 2026 | Maruchan | 90.5K | 9.6% | 3 |
| Aug 2026 | Nongshim | 60.5K | 6.4% | 4 |
| Aug 2026 | Samyang | 27.1K | 2.9% | 5 |
| Aug 2026 | Nissin | 18.1K | 1.9% | 6 |
| Sep 2026 | Indomie | — | — | — |
| Sep 2026 | Maggi | — | — | — |
| Sep 2026 | Maruchan | — | — | — |
| Sep 2026 | Nissin | — | — | — |
| Sep 2026 | Nongshim | — | — | — |
| Sep 2026 | Samyang | — | — | — |

## What is being compared

- **Indomie**: Measured on the search term “indomie”.
- **Maggi**: Measured on the search term “maggi”.
- **Maruchan**: Measured on the search term “maruchan ramen”.
- **Nissin**: Measured on the search term “nissin noodles”.
- **Nongshim**: Measured on the search term “nongshim”.
- **Samyang**: Measured on the search term “samyang buldak”.

- [Indomie](/demand/global-en/brands/indomie)
- [Maggi](/demand/global-en/brands/maggi)
- [Maruchan](/demand/global-en/brands/maruchan)
- [Nissin](/demand/global-en/brands/nissin)
- [Nongshim](/demand/global-en/brands/nongshim)
- [Samyang](/demand/global-en/brands/samyang)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among noodles worldwide?

In August 2026, Maggi was the most searched among noodles worldwide, with an estimated 450K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Noodles: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/noodles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.