--- title: "Ghia vs Lyre's: Which is searched more?" description: "Is Ghia or Lyre's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic spirit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/non-alcoholic-spirits/compare/ghia-aperitif-vs-lyres" publisher: "Brandwave" --- # Ghia vs Lyre's: Which is searched more? Is Ghia or Lyre's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic spirit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghia and Lyre's - **Competitive set**: Non-alcoholic spirit brands - **Market**: Global - **Month measured**: Sep 2026 - **Ghia Share of Search**: 15.8% - **Lyre's Share of Search**: 12% ## Is Ghia or Lyre's more popular in search? - In September 2026, Ghia had more branded searches than Lyre's among non-alcoholic spirit brands worldwide. Ghia had about 6,560 branded searches, while Lyre's had 4,980. Ghia made up 15.8% of all non-alcoholic spirit brand searches we track, and Lyre's accounted for 12%. - The lead changed hands 2 times in the 12 months ending September 2026: Lyre's took it in November 2025, Ghia took it in December 2025. - Across the 12 months ending September 2026, Ghia’s share of searches among non-alcoholic spirit brands worldwide moved from 15% to 15.8%, and its estimated monthly branded searches moved from 8.6K to 6.6K. - Across the 12 months ending September 2026, Lyre's’ share of searches among non-alcoholic spirit brands worldwide moved from 14.1% to 12%, and its estimated monthly branded searches moved from 8.1K to 5K. ## Top non-alcoholic spirit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lyre's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lyre's was listed before Ghia in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ritual Zero Proof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Seedlip | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lyre's | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ghia | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Three Spirit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pentire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CleanCo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about non-alcoholic spirit brands - Asked ChatGPT "Which non-alcoholic spirit brand should I buy?": 1. Lyre's, 2. Seedlip, 3. Ritual Zero Proof, 4. Ghia - Asked ChatGPT "What are the best non-alcoholic spirit brands?": 1. Seedlip, 2. Lyre's, 3. Ritual Zero Proof, 4. Ghia - Asked ChatGPT "What's the best non-alcoholic spirit brand for a cocktail alternative?": 1. Lyre's, 2. Ritual Zero Proof, 3. Seedlip, 4. Ghia - Searched Google, AI Overview "best non alcoholic spirits": 1. Ghia, 2. Ritual Zero Proof, 3. Seedlip - Searched Google, AI Overview "alcohol free gin": 1. Ritual Zero Proof, 2. Seedlip Not named in any answer: Three Spirit, Pentire and CleanCo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for non-alcoholic spirit brands worldwide in September 2026? - In September 2026, Three Spirit overtook Ghia to rank 2nd among non-alcoholic spirit brands worldwide, with 16.5% of the searches. - In September 2026, Ghia lost share of searches among non-alcoholic spirit brands worldwide, from 18.2% to 15.8%. - In September 2026, Lyre's rose from 5th to 4th among non-alcoholic spirit brands worldwide. ## Month by month | Month | Ghia estimated searches | Ghia Share of Search | Ghia rank | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.6K | 15% | 3 | 8.1K | 14.1% | 5 | | Nov 2025 | 7.7K | 13.5% | 5 | 7.9K | 13.9% | 4 | | Dec 2025 | 10.9K | 13.5% | 4 | 9K | 11.2% | 5 | | Jan 2026 | 13.4K | 15.1% | 3 | 10K | 11.3% | 5 | | Feb 2026 | 6.6K | 11.8% | 4 | 6.6K | 11.7% | 5 | | Mar 2026 | 8.9K | 15.1% | 3 | 7.3K | 12.5% | 5 | | Apr 2026 | 10.4K | 18.1% | 3 | 6.1K | 10.7% | 5 | | May 2026 | 8.8K | 15.9% | 3 | 6.2K | 11.2% | 5 | | Jun 2026 | 7.3K | 14.4% | 2 | 6.1K | 12% | 5 | | Jul 2026 | 8.5K | 17.1% | 2 | 7K | 13.9% | 4 | | Aug 2026 | 8.4K | 18.2% | 2 | 5.6K | 12.1% | 5 | | Sep 2026 | 6.6K | 15.8% | 3 | 5K | 12% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghia’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghia**: Measured on the search terms “drink ghia”, “ghia aperitif” and “ghia drink”, summed into one figure. - **Lyre's**: Measured on the search terms “lyre s”, “lyre's spirits”, “lyres alcohol”, “lyres drink”, “lyres drinks”, “lyres non alcoholic”, “lyres non alcoholic spirit”, “lyres spirit” and “lyres spirits”, summed into one figure. - [Ghia profile](/demand/global-en/brands/ghia-aperitif) - [Lyre's profile](/demand/global-en/brands/lyres) - [All non-alcoholic spirit brands worldwide](/demand/global-en/categories/non-alcoholic-spirits): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghia or Lyre's more popular in search? In September 2026, Ghia had more branded searches than Lyre's among non-alcoholic spirit brands worldwide. Ghia had about 6,560 branded searches, while Lyre's had 4,980. Ghia made up 15.8% of all non-alcoholic spirit brand searches we track, and Lyre's accounted for 12%. ## Cite this page Brandwave. "Ghia vs Lyre's: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/non-alcoholic-spirits/compare/ghia-aperitif-vs-lyres This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/non-alcoholic-spirits/compare/ghia-aperitif-vs-lyres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.