--- title: "Night cream brands: Which are searched most?" description: "Compare the night cream brands brands people buy. Share of Search among CeraVe, Cetaphil and Estée Lauder, the night cream brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/night-cream-brands" publisher: "Brandwave" --- # Night cream brands: Which are searched most? Compare the night cream brands brands people buy. Share of Search among CeraVe, Cetaphil and Estée Lauder, the night cream brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Night cream brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: CeraVe, 45.1% ## Which brand is most popular in search among night cream brands worldwide? - In September 2026, CeraVe was the most searched among night cream brands worldwide, with an estimated 1.5M branded searches and 45.1% estimated Share of Search within this set. - Cetaphil is in 2nd place, 15 percentage points behind at 30.1% Share of Search. - Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among night cream brands worldwide increased from 24.7% to 30.1%. - Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among night cream brands worldwide decreased from 30.1% to 24.8%. - Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among night cream brands worldwide peaked at 50.1% in June 2026 and was lowest at 37.5% in November 2025. - Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among night cream brands worldwide peaked at 30.1% in January 2026 and was lowest at 23.1% in December 2025. - Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among night cream brands worldwide peaked at 37.5% in November 2025 and was lowest at 22.5% in June 2026. - Across the 12 months ending September 2026, Cetaphil rose from 3rd to 2nd among night cream brands worldwide. - Across the 12 months ending September 2026, Estée Lauder fell from 2nd to 3rd among night cream brands worldwide. - Across the 12 months ending September 2026, CeraVe held steady: its estimated Share of Search among night cream brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CeraVe vs Cetaphil: compare search popularity](/demand/global-en/compare/cerave-vs-cetaphil): 45.1% against 30.1% Share of Search. - [CeraVe vs Estée Lauder: compare search popularity](/demand/global-en/compare/cerave-vs-estee-lauder): 45.1% against 24.8% Share of Search. - [Cetaphil vs Estée Lauder: compare search popularity](/demand/global-en/compare/cetaphil-vs-estee-lauder): 30.1% against 24.8% Share of Search. ## How did search popularity change for night cream brands worldwide in September 2026? - In September 2026, Cetaphil gained estimated Share of Search among night cream brands worldwide, from 27.4% to 30.1%. - In September 2026, Estée Lauder gained estimated Share of Search among night cream brands worldwide, from 22.5% to 24.8%. - In September 2026, CeraVe lost estimated Share of Search among night cream brands worldwide, from 50.1% to 45.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CeraVe | 45.1% | 1.5M | -18.0% | CeraVe | | 2 | Cetaphil | 30.1% | 1M | 0.0% | Cetaphil | | 3 | Estée Lauder | 24.8% | 823K | 0.0% | Estée Lauder | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CeraVe | 1.8M | 45.2% | 1 | | Oct 2025 | Estée Lauder | 1.2M | 30.1% | 2 | | Oct 2025 | Cetaphil | 1M | 24.7% | 3 | | Nov 2025 | CeraVe | 1.8M | 37.5% | 1 | | Nov 2025 | Estée Lauder | 1.8M | 37.5% | 2 | | Nov 2025 | Cetaphil | 1.2M | 25% | 3 | | Dec 2025 | CeraVe | 1.8M | 42.3% | 1 | | Dec 2025 | Estée Lauder | 1.5M | 34.6% | 2 | | Dec 2025 | Cetaphil | 1M | 23.1% | 3 | | Jan 2026 | CeraVe | 1.8M | 45.2% | 1 | | Jan 2026 | Cetaphil | 1.2M | 30.1% | 2 | | Jan 2026 | Estée Lauder | 1M | 24.7% | 3 | | Feb 2026 | CeraVe | 1.8M | 47.8% | 1 | | Feb 2026 | Cetaphil | 1M | 26.1% | 2 | | Feb 2026 | Estée Lauder | 1M | 26.1% | 3 | | Mar 2026 | CeraVe | 1.8M | 42.9% | 1 | | Mar 2026 | Cetaphil | 1.2M | 28.6% | 2 | | Mar 2026 | Estée Lauder | 1.2M | 28.6% | 3 | | Apr 2026 | CeraVe | 1.8M | 45.2% | 1 | | Apr 2026 | Cetaphil | 1.2M | 30.1% | 2 | | Apr 2026 | Estée Lauder | 1M | 24.7% | 3 | | May 2026 | CeraVe | 1.8M | 47.8% | 1 | | May 2026 | Cetaphil | 1M | 26.1% | 2 | | May 2026 | Estée Lauder | 1M | 26.1% | 3 | | Jun 2026 | CeraVe | 1.8M | 50.1% | 1 | | Jun 2026 | Cetaphil | 1M | 27.4% | 2 | | Jun 2026 | Estée Lauder | 823K | 22.5% | 3 | | Jul 2026 | CeraVe | 1.8M | 50.1% | 1 | | Jul 2026 | Cetaphil | 1M | 27.4% | 2 | | Jul 2026 | Estée Lauder | 823K | 22.5% | 3 | | Aug 2026 | CeraVe | 1.8M | 50.1% | 1 | | Aug 2026 | Cetaphil | 1M | 27.4% | 2 | | Aug 2026 | Estée Lauder | 823K | 22.5% | 3 | | Sep 2026 | CeraVe | 1.5M | 45.1% | 1 | | Sep 2026 | Cetaphil | 1M | 30.1% | 2 | | Sep 2026 | Estée Lauder | 823K | 24.8% | 3 | ## What is being compared - **CeraVe**: Measured on the search term “cerave”. - **Cetaphil**: Measured on the search term “cetaphil”. - **Estée Lauder**: Measured on the search term “estee lauder”. - [CeraVe](/demand/global-en/brands/cerave) - [Cetaphil](/demand/global-en/brands/cetaphil) - [Estée Lauder](/demand/global-en/brands/estee-lauder) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among night cream brands worldwide? In September 2026, CeraVe was the most searched among night cream brands worldwide, with an estimated 1.5M branded searches and 45.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Night cream brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/night-cream-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/night-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.