--- title: "NFT marketplaces: Which are searched most?" description: "Compare the marketplaces people trade digital collectibles on. Share of Search among OpenSea, Magic Eden, Rarible, Blur and Foundation, the NFT marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nft-marketplaces" publisher: "Brandwave" --- # NFT marketplaces: Which are searched most? Compare the marketplaces people trade digital collectibles on. Share of Search among OpenSea, Magic Eden, Rarible, Blur and Foundation, the NFT marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: NFT marketplaces - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: OpenSea, 87.4% ## Which brand is most popular in search among NFT marketplaces worldwide? - In August 2026, OpenSea was the most searched among NFT marketplaces worldwide, with an estimated 301K branded searches and 87.4% estimated Share of Search within this set. - Magic Eden is in 2nd place, 77.4 percentage points behind at 10% Share of Search. - Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide increased from 75.6% to 87.4%. - Across the 11 months ending August 2026, Magic Eden’s estimated Share of Search among NFT marketplaces worldwide decreased from 19.2% to 10%. - Across the 11 months ending August 2026, Rarible’s estimated Share of Search among NFT marketplaces worldwide decreased from 3.7% to 1.9%. - Across the 11 months ending August 2026, Blur’s estimated Share of Search among NFT marketplaces worldwide decreased from 1.1% to 0.55%. - Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide peaked at 87.4% in August 2026 and was lowest at 73% in December 2025. - Across the 11 months ending August 2026, Magic Eden’s estimated Share of Search among NFT marketplaces worldwide peaked at 21.3% in December 2025 and was lowest at 10% in August 2026. - Across the 11 months ending August 2026, Rarible’s estimated Share of Search among NFT marketplaces worldwide peaked at 4.5% in November 2025 and was lowest at 1.9% in August 2026. - Across the 11 months ending August 2026, Foundation held steady: its estimated Share of Search among NFT marketplaces worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OpenSea vs Magic Eden: compare search popularity](/demand/global-en/compare/magic-eden-vs-opensea): 87.4% against 10% Share of Search. ## How did search popularity change for NFT marketplaces worldwide in August 2026? - In August 2026, OpenSea gained estimated Share of Search among NFT marketplaces worldwide, from 81.1% to 87.4%. - In August 2026, Magic Eden lost estimated Share of Search among NFT marketplaces worldwide, from 13.8% to 10%. - In August 2026, Rarible lost estimated Share of Search among NFT marketplaces worldwide, from 4% to 1.9%. - Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026. - Estimated monthly branded searches for Foundation worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OpenSea | 87.4% | 301K | +82.4% | OpenSea | | 2 | Magic Eden | 10% | 34.3K | +22.5% | Magic Eden | | 3 | Rarible | 1.9% | 6.6K | -18.5% | Rarible | | 4 | Blur | 0.55% | 1.9K | +18.8% | Blur | | 5 | Foundation | 0.21% | 720 | 0.0% | Foundation | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OpenSea | 368K | 75.6% | 1 | | Oct 2025 | Magic Eden | 93.6K | 19.2% | 2 | | Oct 2025 | Rarible | 18.1K | 3.7% | 3 | | Oct 2025 | Blur | 5.4K | 1.1% | 4 | | Oct 2025 | Foundation | 1.9K | 0.39% | 5 | | Nov 2025 | OpenSea | 301K | 74.9% | 1 | | Nov 2025 | Magic Eden | 76.6K | 19.1% | 2 | | Nov 2025 | Rarible | 18.1K | 4.5% | 3 | | Nov 2025 | Blur | 4.4K | 1.1% | 4 | | Nov 2025 | Foundation | 1.6K | 0.4% | 5 | | Dec 2025 | OpenSea | 246K | 73% | 1 | | Dec 2025 | Magic Eden | 71.7K | 21.3% | 2 | | Dec 2025 | Rarible | 14.8K | 4.4% | 3 | | Dec 2025 | Blur | 2.9K | 0.86% | 4 | | Dec 2025 | Foundation | 1.6K | 0.47% | 5 | | Jan 2026 | OpenSea | 246K | 75.5% | 1 | | Jan 2026 | Magic Eden | 62.7K | 19.2% | 2 | | Jan 2026 | Rarible | 12.1K | 3.7% | 3 | | Jan 2026 | Blur | 3.6K | 1.1% | 4 | | Jan 2026 | Foundation | 1.6K | 0.49% | 5 | | Feb 2026 | OpenSea | 246K | 76.6% | 1 | | Feb 2026 | Magic Eden | 58.6K | 18.2% | 2 | | Feb 2026 | Rarible | 12.1K | 3.8% | 3 | | Feb 2026 | Blur | 2.9K | 0.9% | 4 | | Feb 2026 | Foundation | 1.6K | 0.5% | 5 | | Mar 2026 | OpenSea | 246K | 82.6% | 1 | | Mar 2026 | Magic Eden | 39.2K | 13.2% | 2 | | Mar 2026 | Rarible | 8.1K | 2.7% | 3 | | Mar 2026 | Blur | 2.9K | 0.97% | 4 | | Mar 2026 | Foundation | 1.6K | 0.54% | 5 | | Apr 2026 | OpenSea | 201K | 81.5% | 1 | | Apr 2026 | Magic Eden | 32.1K | 13% | 2 | | Apr 2026 | Rarible | 8.1K | 3.3% | 3 | | Apr 2026 | Blur | 3.6K | 1.5% | 4 | | Apr 2026 | Foundation | 1.9K | 0.77% | 5 | | May 2026 | OpenSea | 201K | 83.6% | 1 | | May 2026 | Magic Eden | 28K | 11.6% | 2 | | May 2026 | Rarible | 8.1K | 3.4% | 3 | | May 2026 | Blur | 2.4K | 1% | 4 | | May 2026 | Foundation | 880 | 0.37% | 5 | | Jun 2026 | OpenSea | 165K | 82.3% | 1 | | Jun 2026 | Magic Eden | 26.2K | 13.1% | 2 | | Jun 2026 | Rarible | 6.6K | 3.3% | 3 | | Jun 2026 | Blur | 1.9K | 0.95% | 4 | | Jun 2026 | Foundation | 720 | 0.36% | 5 | | Jul 2026 | OpenSea | 165K | 81.1% | 1 | | Jul 2026 | Magic Eden | 28K | 13.8% | 2 | | Jul 2026 | Rarible | 8.1K | 4% | 3 | | Jul 2026 | Blur | 1.6K | 0.79% | 4 | | Jul 2026 | Foundation | 720 | 0.35% | 5 | | Aug 2026 | OpenSea | 301K | 87.4% | 1 | | Aug 2026 | Magic Eden | 34.3K | 10% | 2 | | Aug 2026 | Rarible | 6.6K | 1.9% | 3 | | Aug 2026 | Blur | 1.9K | 0.55% | 4 | | Aug 2026 | Foundation | 720 | 0.21% | 5 | | Sep 2026 | Blur | — | — | — | | Sep 2026 | Foundation | — | — | — | | Sep 2026 | Magic Eden | — | — | — | | Sep 2026 | OpenSea | — | — | — | | Sep 2026 | Rarible | — | — | — | ## What is being compared - **Blur**: Measured on the search term “blur nft”. - **Foundation**: Measured on the search term “foundation nft”. - **Magic Eden**: Measured on the search terms “magic eden” and “magiceden”, summed into one figure. - **OpenSea**: Measured on the search term “opensea”. - **Rarible**: Measured on the search term “rarible”. - [Blur](/demand/global-en/brands/blur) - [Foundation](/demand/global-en/brands/foundation-nft) - [Magic Eden](/demand/global-en/brands/magic-eden) - [OpenSea](/demand/global-en/brands/opensea) - [Rarible](/demand/global-en/brands/rarible) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among NFT marketplaces worldwide? In August 2026, OpenSea was the most searched among NFT marketplaces worldwide, with an estimated 301K branded searches and 87.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "NFT marketplaces: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/nft-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nft-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.