--- title: "Newsletter sponsorship marketplaces: Which brands are most popular in search?" description: "Compare the marketplaces that match newsletter writers with sponsors. Share of Search among Swapstack, SponsorGap and Paved, the newsletter sponsorship marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/newsletter-sponsorship-marketplaces" publisher: "Brandwave" --- # Newsletter sponsorship marketplaces: Which brands are most popular in search? Compare the marketplaces that match newsletter writers with sponsors. Share of Search among Swapstack, SponsorGap and Paved, the newsletter sponsorship marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Newsletter sponsorship marketplaces - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Swapstack, 51% ## Which brand is most popular in search among newsletter sponsorship marketplaces worldwide? - In August 2026, Swapstack was the most searched among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches and 51% estimated Share of Search within this set. - SponsorGap is in 2nd place, 23.5 percentage points behind at 27.5% Share of Search. - Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide decreased from 66.1% to 51%. - Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide increased from 15.3% to 27.5%. - Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide increased from 18.6% to 21.6%. - Across the 11 months ending August 2026, Swapstack’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 70.9% in December 2025 and was lowest at 44.8% in July 2026. - Across the 11 months ending August 2026, SponsorGap’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 36.2% in July 2026 and was lowest at 15.3% in October 2025. - Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 24.4% in March 2026 and was lowest at 12.7% in December 2025. - Across the 11 months ending August 2026, SponsorGap rose from 3rd to 2nd among newsletter sponsorship marketplaces worldwide. - Across the 11 months ending August 2026, Paved fell from 2nd to 3rd among newsletter sponsorship marketplaces worldwide. ## Compare search popularity between leading brands - [Swapstack vs SponsorGap: compare search popularity](/demand/global-en/compare/sponsorgap-vs-swapstack): 51% against 27.5% Share of Search. - [Swapstack vs Paved: compare search popularity](/demand/global-en/compare/paved-vs-swapstack): 51% against 21.6% Share of Search. - [SponsorGap vs Paved: compare search popularity](/demand/global-en/compare/paved-vs-sponsorgap): 27.5% against 21.6% Share of Search. ## How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026? - In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%. - In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%. - In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Swapstack | 51% | 260 | 0.0% | Swapstack | | 2 | SponsorGap | 27.5% | 140 | -33.3% | SponsorGap | | 3 | Paved | 21.6% | 110 | 0.0% | Paved | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swapstack | 390 | 66.1% | 1 | | Oct 2025 | Paved | 110 | 18.6% | 2 | | Oct 2025 | SponsorGap | 90 | 15.3% | 3 | | Nov 2025 | Swapstack | 390 | 68.4% | 1 | | Nov 2025 | Paved | 90 | 15.8% | 2 | | Nov 2025 | SponsorGap | 90 | 15.8% | 3 | | Dec 2025 | Swapstack | 390 | 70.9% | 1 | | Dec 2025 | SponsorGap | 90 | 16.4% | 2 | | Dec 2025 | Paved | 70 | 12.7% | 3 | | Jan 2026 | Swapstack | 390 | 58.2% | 1 | | Jan 2026 | Paved | 140 | 20.9% | 2 | | Jan 2026 | SponsorGap | 140 | 20.9% | 3 | | Feb 2026 | Swapstack | 390 | 53.4% | 1 | | Feb 2026 | Paved | 170 | 23.3% | 2 | | Feb 2026 | SponsorGap | 170 | 23.3% | 3 | | Mar 2026 | Swapstack | 480 | 55.8% | 1 | | Mar 2026 | Paved | 210 | 24.4% | 2 | | Mar 2026 | SponsorGap | 170 | 19.8% | 3 | | Apr 2026 | Swapstack | 320 | 53.3% | 1 | | Apr 2026 | SponsorGap | 170 | 28.3% | 2 | | Apr 2026 | Paved | 110 | 18.3% | 3 | | May 2026 | Swapstack | 320 | 55.2% | 1 | | May 2026 | SponsorGap | 170 | 29.3% | 2 | | May 2026 | Paved | 90 | 15.5% | 3 | | Jun 2026 | Swapstack | 260 | 48.1% | 1 | | Jun 2026 | SponsorGap | 170 | 31.5% | 2 | | Jun 2026 | Paved | 110 | 20.4% | 3 | | Jul 2026 | Swapstack | 260 | 44.8% | 1 | | Jul 2026 | SponsorGap | 210 | 36.2% | 2 | | Jul 2026 | Paved | 110 | 19% | 3 | | Aug 2026 | Swapstack | 260 | 51% | 1 | | Aug 2026 | SponsorGap | 140 | 27.5% | 2 | | Aug 2026 | Paved | 110 | 21.6% | 3 | | Sep 2026 | Paved | — | — | — | | Sep 2026 | SponsorGap | — | — | — | | Sep 2026 | Swapstack | — | — | — | ## What is being compared - **Paved**: Measured on the search term “paved newsletter”. - **SponsorGap**: Measured on the search term “sponsorgap”. - **Swapstack**: Measured on the search term “swapstack”. - [Paved](/demand/global-en/brands/paved) - [SponsorGap](/demand/global-en/brands/sponsorgap) - [Swapstack](/demand/global-en/brands/swapstack) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among newsletter sponsorship marketplaces worldwide? In August 2026, Swapstack was the most searched among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches and 51% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Newsletter sponsorship marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/newsletter-sponsorship-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/newsletter-sponsorship-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.