--- title: "News publishing platforms: Which brands are most popular in search?" description: "Compare the systems news publishers run on. Share of Search among Sophi, WordPress VIP, Quintype, Arc XP and Pugpig, the news publishing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/news-publishing-platforms" publisher: "Brandwave" --- # News publishing platforms: Which brands are most popular in search? Compare the systems news publishers run on. Share of Search among Sophi, WordPress VIP, Quintype, Arc XP and Pugpig, the news publishing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: News publishing platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sophi, 78.9% ## Which brand is most popular in search among news publishing platforms worldwide? - In August 2026, Sophi was the most searched among news publishing platforms worldwide, with an estimated 18.1K branded searches and 78.9% estimated Share of Search within this set. - WordPress VIP is in 2nd place, 68.4 percentage points behind at 10.5% Share of Search. - Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide decreased from 82.4% to 78.9%. - Across the 11 months ending August 2026, WordPress VIP’s estimated Share of Search among news publishing platforms worldwide increased from 8.8% to 10.5%. - Across the 11 months ending August 2026, Pugpig’s estimated Share of Search among news publishing platforms worldwide increased from 2.2% to 3.1%. - Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide peaked at 84.1% in November 2025 and was lowest at 72.3% in February 2026. - Across the 11 months ending August 2026, WordPress VIP’s estimated Share of Search among news publishing platforms worldwide peaked at 14.5% in July 2026 and was lowest at 7.4% in November 2025. - Across the 11 months ending August 2026, Quintype’s estimated Share of Search among news publishing platforms worldwide peaked at 4.4% in July 2026 and was lowest at 3.1% in March 2026. - Across the 11 months ending August 2026, Arc XP’s estimated Share of Search among news publishing platforms worldwide peaked at 4.9% in February 2026 and was lowest at 2.7% in October 2025. - Across the 11 months ending August 2026, Pugpig’s estimated Share of Search among news publishing platforms worldwide peaked at 4.3% in February 2026 and was lowest at 2.2% in October 2025. - Across the 11 months ending August 2026, Quintype and Arc XP held steady: their estimated Share of Search among news publishing platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sophi vs WordPress VIP: compare search popularity](/demand/global-en/compare/sophi-vs-wordpress-vip): 78.9% against 10.5% Share of Search. - [Sophi vs Quintype: compare search popularity](/demand/global-en/compare/quintype-vs-sophi): 78.9% against 4.4% Share of Search. - [Sophi vs Arc XP: compare search popularity](/demand/global-en/compare/arc-xp-vs-sophi): 78.9% against 3.1% Share of Search. - [Sophi vs Pugpig: compare search popularity](/demand/global-en/compare/pugpig-vs-sophi): 78.9% against 3.1% Share of Search. - [WordPress VIP vs Quintype: compare search popularity](/demand/global-en/compare/quintype-vs-wordpress-vip): 10.5% against 4.4% Share of Search. - [WordPress VIP vs Arc XP: compare search popularity](/demand/global-en/compare/arc-xp-vs-wordpress-vip): 10.5% against 3.1% Share of Search. - [WordPress VIP vs Pugpig: compare search popularity](/demand/global-en/compare/pugpig-vs-wordpress-vip): 10.5% against 3.1% Share of Search. - [Quintype vs Arc XP: compare search popularity](/demand/global-en/compare/arc-xp-vs-quintype): 4.4% against 3.1% Share of Search. - [Quintype vs Pugpig: compare search popularity](/demand/global-en/compare/pugpig-vs-quintype): 4.4% against 3.1% Share of Search. - [Arc XP vs Pugpig: compare search popularity](/demand/global-en/compare/arc-xp-vs-pugpig): 3.1% Share of Search each. ## How did search popularity change for news publishing platforms worldwide in August 2026? - In August 2026, Sophi gained estimated Share of Search among news publishing platforms worldwide, from 73.9% to 78.9%. - In August 2026, WordPress VIP lost estimated Share of Search among news publishing platforms worldwide, from 14.5% to 10.5%. - Arc XP’s estimated Share of Search among news publishing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in August 2026. - Estimated monthly branded searches for Quintype worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sophi | 78.9% | 18.1K | +22.3% | Sophi | | 2 | WordPress VIP | 10.5% | 2.4K | -17.2% | WordPress VIP | | 3 | Quintype | 4.4% | 1K | +13.6% | Quintype | | 4 | Arc XP | 3.1% | 720 | 0.0% | Arc XP | | 5 | Pugpig | 3.1% | 720 | 0.0% | Pugpig | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sophi | 27.1K | 82.4% | 1 | | Oct 2025 | WordPress VIP | 2.9K | 8.8% | 2 | | Oct 2025 | Quintype | 1.3K | 4% | 3 | | Oct 2025 | Arc XP | 880 | 2.7% | 4 | | Oct 2025 | Pugpig | 720 | 2.2% | 5 | | Nov 2025 | Sophi | 27.1K | 84.1% | 1 | | Nov 2025 | WordPress VIP | 2.4K | 7.4% | 2 | | Nov 2025 | Arc XP | 1K | 3.1% | 3 | | Nov 2025 | Quintype | 1K | 3.1% | 4 | | Nov 2025 | Pugpig | 720 | 2.2% | 5 | | Dec 2025 | Sophi | 18.1K | 78.9% | 1 | | Dec 2025 | WordPress VIP | 2.4K | 10.5% | 2 | | Dec 2025 | Quintype | 1K | 4.4% | 3 | | Dec 2025 | Arc XP | 720 | 3.1% | 4 | | Dec 2025 | Pugpig | 720 | 3.1% | 5 | | Jan 2026 | Sophi | 18.1K | 77.8% | 1 | | Jan 2026 | WordPress VIP | 2.4K | 10.3% | 2 | | Jan 2026 | Pugpig | 1K | 4.3% | 3 | | Jan 2026 | Arc XP | 880 | 3.8% | 4 | | Jan 2026 | Quintype | 880 | 3.8% | 5 | | Feb 2026 | Sophi | 14.8K | 72.3% | 1 | | Feb 2026 | WordPress VIP | 2.9K | 14.2% | 2 | | Feb 2026 | Arc XP | 1K | 4.9% | 3 | | Feb 2026 | Pugpig | 880 | 4.3% | 4 | | Feb 2026 | Quintype | 880 | 4.3% | 5 | | Mar 2026 | Sophi | 18.1K | 77.6% | 1 | | Mar 2026 | WordPress VIP | 2.9K | 12.4% | 2 | | Mar 2026 | Arc XP | 880 | 3.8% | 3 | | Mar 2026 | Pugpig | 720 | 3.1% | 4 | | Mar 2026 | Quintype | 720 | 3.1% | 5 | | Apr 2026 | Sophi | 18.1K | 79.8% | 1 | | Apr 2026 | WordPress VIP | 2.4K | 10.6% | 2 | | Apr 2026 | Arc XP | 880 | 3.9% | 3 | | Apr 2026 | Quintype | 720 | 3.2% | 4 | | Apr 2026 | Pugpig | 590 | 2.6% | 5 | | May 2026 | Sophi | 18.1K | 79.2% | 1 | | May 2026 | WordPress VIP | 2.4K | 10.5% | 2 | | May 2026 | Arc XP | 880 | 3.9% | 3 | | May 2026 | Quintype | 880 | 3.9% | 4 | | May 2026 | Pugpig | 590 | 2.6% | 5 | | Jun 2026 | Sophi | 18.1K | 77.1% | 1 | | Jun 2026 | WordPress VIP | 2.9K | 12.4% | 2 | | Jun 2026 | Quintype | 1K | 4.3% | 3 | | Jun 2026 | Arc XP | 880 | 3.7% | 4 | | Jun 2026 | Pugpig | 590 | 2.5% | 5 | | Jul 2026 | Sophi | 14.8K | 73.9% | 1 | | Jul 2026 | WordPress VIP | 2.9K | 14.5% | 2 | | Jul 2026 | Quintype | 880 | 4.4% | 3 | | Jul 2026 | Arc XP | 720 | 3.6% | 4 | | Jul 2026 | Pugpig | 720 | 3.6% | 5 | | Aug 2026 | Sophi | 18.1K | 78.9% | 1 | | Aug 2026 | WordPress VIP | 2.4K | 10.5% | 2 | | Aug 2026 | Quintype | 1K | 4.4% | 3 | | Aug 2026 | Arc XP | 720 | 3.1% | 4 | | Aug 2026 | Pugpig | 720 | 3.1% | 5 | | Sep 2026 | Arc XP | — | — | — | | Sep 2026 | Pugpig | — | — | — | | Sep 2026 | Quintype | — | — | — | | Sep 2026 | Sophi | — | — | — | | Sep 2026 | WordPress VIP | — | — | — | ## What is being compared - **Arc XP**: Measured on the search term “arc xp”. - **Pugpig**: Measured on the search term “pugpig”. - **Quintype**: Measured on the search term “quintype”. - **Sophi**: Measured on the search term “sophi”. - **WordPress VIP**: Measured on the search term “wordpress vip”. - [Arc XP](/demand/global-en/brands/arc-xp) - [Pugpig](/demand/global-en/brands/pugpig) - [Quintype](/demand/global-en/brands/quintype) - [Sophi](/demand/global-en/brands/sophi) - [WordPress VIP](/demand/global-en/brands/wordpress-vip) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among news publishing platforms worldwide? In August 2026, Sophi was the most searched among news publishing platforms worldwide, with an estimated 18.1K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "News publishing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/news-publishing-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/news-publishing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.