---
title: "TP-Link vs Ubiquiti: Which is more popular by branded search?"
description: "Which is more popular in search, TP-Link or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/tp-link-vs-ubiquiti"
publisher: "Brandwave"
---

# TP-Link vs Ubiquiti: Which is more popular by branded search?

Which is more popular in search, TP-Link or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TP-Link and Ubiquiti
- **Competitive set**: Network switch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **TP-Link Share of Search**: 59.5%
- **Ubiquiti Share of Search**: 13.4%

## Which is more popular in search, TP-Link or Ubiquiti?

- In August 2026, TP-Link had more branded searches than Ubiquiti among network switch brands worldwide. TP-Link was estimated to have 2M branded searches compared to Ubiquiti’s 450K, and held a 59.5% Share of Search versus Ubiquiti’s 13.4%.
- TP-Link was ahead of Ubiquiti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide moved from 56.5% to 59.5%, and its estimated monthly branded searches moved from 2.3M to 2M.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide moved from 13.5% to 13.4%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for network switch brands worldwide in August 2026?

- In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.
- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Month by month

| Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 56.5% | 1 | 550K | 13.5% | 3 |
| Nov 2025 | 2.3M | 56.5% | 1 | 550K | 13.5% | 3 |
| Dec 2025 | 2.3M | 56.7% | 1 | 550K | 13.5% | 3 |
| Jan 2026 | 2.3M | 56.6% | 1 | 550K | 13.5% | 3 |
| Feb 2026 | 1.9M | 56.5% | 1 | 450K | 13.4% | 3 |
| Mar 2026 | 2M | 52.8% | 1 | 550K | 14.7% | 3 |
| Apr 2026 | 2M | 54.7% | 1 | 450K | 12.6% | 3 |
| May 2026 | 2M | 57% | 1 | 450K | 13% | 3 |
| Jun 2026 | 2M | 57.6% | 1 | 450K | 13.1% | 3 |
| Jul 2026 | 2M | 57.5% | 1 | 450K | 13.1% | 3 |
| Aug 2026 | 2M | 59.5% | 1 | 450K | 13.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using TP-Link’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.
- **Ubiquiti**: Measured on the search term “ubiquiti”.

- [TP-Link profile](/demand/global-en/brands/tp-link)
- [Ubiquiti profile](/demand/global-en/brands/ubiquiti)
- [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TP-Link or Ubiquiti?

In August 2026, TP-Link had more branded searches than Ubiquiti among network switch brands worldwide. TP-Link was estimated to have 2M branded searches compared to Ubiquiti’s 450K, and held a 59.5% Share of Search versus Ubiquiti’s 13.4%.

## Cite this page

Brandwave. "TP-Link vs Ubiquiti: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/tp-link-vs-ubiquiti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/tp-link-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.