---
title: "NETGEAR vs Ubiquiti: Which is more popular by branded search?"
description: "Which is more popular in search, NETGEAR or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/netgear-vs-ubiquiti"
publisher: "Brandwave"
---

# NETGEAR vs Ubiquiti: Which is more popular by branded search?

Which is more popular in search, NETGEAR or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NETGEAR and Ubiquiti
- **Competitive set**: Network switch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **NETGEAR Share of Search**: 7.4%
- **Ubiquiti Share of Search**: 13.4%

## Which is more popular in search, NETGEAR or Ubiquiti?

- In August 2026, Ubiquiti had more branded searches than NETGEAR among network switch brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to NETGEAR’s 246K, and held a 13.4% Share of Search versus NETGEAR’s 7.4%.
- Ubiquiti was ahead of NETGEAR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among network switch brands worldwide moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 293K to 246K.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide moved from 13.5% to 13.4%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for network switch brands worldwide in August 2026?

- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

## Month by month

| Month | NETGEAR estimated searches | NETGEAR Share of Search | NETGEAR rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 293K | 7.2% | 4 | 550K | 13.5% | 3 |
| Nov 2025 | 294K | 7.2% | 4 | 550K | 13.5% | 3 |
| Dec 2025 | 299K | 7.3% | 4 | 550K | 13.5% | 3 |
| Jan 2026 | 296K | 7.2% | 4 | 550K | 13.5% | 3 |
| Feb 2026 | 251K | 7.5% | 4 | 450K | 13.4% | 3 |
| Mar 2026 | 288K | 7.7% | 4 | 550K | 14.7% | 3 |
| Apr 2026 | 265K | 7.4% | 4 | 450K | 12.6% | 3 |
| May 2026 | 276K | 8% | 4 | 450K | 13% | 3 |
| Jun 2026 | 246K | 7.2% | 4 | 450K | 13.1% | 3 |
| Jul 2026 | 247K | 7.2% | 4 | 450K | 13.1% | 3 |
| Aug 2026 | 246K | 7.4% | 4 | 450K | 13.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NETGEAR’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear nighthawk”, “netgear orbi”, “netgear router”, “netgear wifi router” and “router netgear”, summed into one figure.
- **Ubiquiti**: Measured on the search term “ubiquiti”.

- [NETGEAR profile](/demand/global-en/brands/netgear)
- [Ubiquiti profile](/demand/global-en/brands/ubiquiti)
- [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NETGEAR or Ubiquiti?

In August 2026, Ubiquiti had more branded searches than NETGEAR among network switch brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to NETGEAR’s 246K, and held a 13.4% Share of Search versus NETGEAR’s 7.4%.

## Cite this page

Brandwave. "NETGEAR vs Ubiquiti: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/netgear-vs-ubiquiti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/netgear-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.