---
title: "D-Link vs Ubiquiti: Which is more popular by branded search?"
description: "Which is more popular in search, D-Link or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/d-link-vs-ubiquiti"
publisher: "Brandwave"
---

# D-Link vs Ubiquiti: Which is more popular by branded search?

Which is more popular in search, D-Link or Ubiquiti? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: D-Link and Ubiquiti
- **Competitive set**: Network switch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **D-Link Share of Search**: 4%
- **Ubiquiti Share of Search**: 13.4%

## Which is more popular in search, D-Link or Ubiquiti?

- In August 2026, Ubiquiti had more branded searches than D-Link among network switch brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to D-Link’s 135K, and held a 13.4% Share of Search versus D-Link’s 4%.
- Ubiquiti was ahead of D-Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D-Link’s estimated Share of Search among network switch brands worldwide held steady at 4%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide moved from 13.5% to 13.4%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for network switch brands worldwide in August 2026?

- Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Month by month

| Month | D-Link estimated searches | D-Link Share of Search | D-Link rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 4% | 5 | 550K | 13.5% | 3 |
| Nov 2025 | 165K | 4% | 5 | 550K | 13.5% | 3 |
| Dec 2025 | 165K | 4% | 5 | 550K | 13.5% | 3 |
| Jan 2026 | 165K | 4% | 5 | 550K | 13.5% | 3 |
| Feb 2026 | 135K | 4% | 5 | 450K | 13.4% | 3 |
| Mar 2026 | 165K | 4.4% | 5 | 550K | 14.7% | 3 |
| Apr 2026 | 135K | 3.8% | 5 | 450K | 12.6% | 3 |
| May 2026 | 135K | 3.9% | 5 | 450K | 13% | 3 |
| Jun 2026 | 135K | 3.9% | 5 | 450K | 13.1% | 3 |
| Jul 2026 | 135K | 3.9% | 5 | 450K | 13.1% | 3 |
| Aug 2026 | 135K | 4% | 5 | 450K | 13.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using D-Link’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **D-Link**: Measured on the search term “d-link”.
- **Ubiquiti**: Measured on the search term “ubiquiti”.

- [D-Link profile](/demand/global-en/brands/d-link)
- [Ubiquiti profile](/demand/global-en/brands/ubiquiti)
- [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, D-Link or Ubiquiti?

In August 2026, Ubiquiti had more branded searches than D-Link among network switch brands worldwide. Ubiquiti was estimated to have 450K branded searches compared to D-Link’s 135K, and held a 13.4% Share of Search versus D-Link’s 4%.

## Cite this page

Brandwave. "D-Link vs Ubiquiti: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/d-link-vs-ubiquiti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/d-link-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.