--- title: "Cisco vs NETGEAR: Which is searched more?" description: "Is Cisco or NETGEAR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/cisco-certification-vs-netgear" publisher: "Brandwave" --- # Cisco vs NETGEAR: Which is searched more? Is Cisco or NETGEAR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cisco and NETGEAR - **Competitive set**: Network switch brands - **Market**: Global - **Month measured**: Sep 2026 - **Cisco Share of Search**: 1.9% - **NETGEAR Share of Search**: 11.8% ## Is Cisco or NETGEAR more popular in search? - In September 2026, NETGEAR had more branded searches than Cisco among network switch brands worldwide. NETGEAR had about 135,000 branded searches, while Cisco had 22,200. NETGEAR made up 11.8% of all network switch brand searches we track, and Cisco accounted for 1.9%. - NETGEAR was ahead of Cisco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands worldwide moved from 11.7% to 11.8%, and its estimated monthly branded searches moved from 165K to 135K. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NETGEAR appeared in all five answers. Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NETGEAR was listed before Cisco in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ubiquiti | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cisco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Juniper Networks | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Arista Networks | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zyxel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Cisco - Asked ChatGPT "What are the best network switch brands?": 1. Ubiquiti, 2. Cisco, 3. TP-Link, 4. Juniper Networks, 5. NETGEAR, 6. Arista Networks - Asked ChatGPT "What's the best network switch brand for a home network?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti - Searched Google, AI Overview "network switch brands": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Cisco, 5. Arista Networks, 6. Juniper Networks - Searched Google, AI Overview "best network switch": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti Not named in any answer: D-Link and Zyxel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for network switch brands worldwide in September 2026? - Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Cisco worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Cisco estimated searches | Cisco Share of Search | Cisco rank | NETGEAR estimated searches | NETGEAR Share of Search | NETGEAR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.9% | 8 | 165K | 11.7% | 4 | | Nov 2025 | 27.1K | 2% | 8 | 165K | 12% | 4 | | Dec 2025 | 22.2K | 1.6% | 8 | 165K | 11.9% | 4 | | Jan 2026 | 22.2K | 1.6% | 8 | 165K | 12.3% | 4 | | Feb 2026 | 27.1K | 2.3% | 8 | 135K | 11.7% | 4 | | Mar 2026 | 27.1K | 2% | 8 | 165K | 12.3% | 4 | | Apr 2026 | 22.2K | 2% | 8 | 135K | 11.9% | 4 | | May 2026 | 22.2K | 1.9% | 8 | 135K | 11.4% | 5 | | Jun 2026 | 22.2K | 1.9% | 8 | 135K | 11.7% | 5 | | Jul 2026 | 22.2K | 1.9% | 8 | 135K | 11.7% | 5 | | Aug 2026 | 22.2K | 1.9% | 8 | 135K | 11.7% | 5 | | Sep 2026 | 22.2K | 1.9% | 8 | 135K | 11.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Cisco’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cisco**: Measured on the search terms “cisco switch” and “cisco switches”, summed into one figure. - **NETGEAR**: Measured on the search term “netgear”. - [Cisco profile](/demand/global-en/brands/cisco-certification) - [NETGEAR profile](/demand/global-en/brands/netgear) - [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cisco or NETGEAR more popular in search? In September 2026, NETGEAR had more branded searches than Cisco among network switch brands worldwide. NETGEAR had about 135,000 branded searches, while Cisco had 22,200. NETGEAR made up 11.8% of all network switch brand searches we track, and Cisco accounted for 1.9%. ## Cite this page Brandwave. "Cisco vs NETGEAR: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/cisco-certification-vs-netgear This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/cisco-certification-vs-netgear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.