--- title: "Aruba vs Ubiquiti: Which is searched more?" description: "Is Aruba or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/aruba-vs-ubiquiti" publisher: "Brandwave" --- # Aruba vs Ubiquiti: Which is searched more? Is Aruba or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aruba and Ubiquiti - **Competitive set**: Network switch brands - **Market**: Global - **Month measured**: Sep 2026 - **Aruba Share of Search**: 11.6% - **Ubiquiti Share of Search**: 14.7% ## Is Aruba or Ubiquiti more popular in search? - In September 2026, Ubiquiti had more branded searches than Aruba among network switch brands worldwide. Ubiquiti had about 19,300 branded searches, while Aruba had 15,200. Ubiquiti made up 14.7% of all network switch brand searches we track, and Aruba accounted for 11.6%. - Ubiquiti was ahead of Aruba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aruba’s share of searches among network switch brands worldwide moved from 12.1% to 11.6%, and its estimated monthly branded searches moved from 18.7K to 15.2K. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands worldwide moved from 14.3% to 14.7%, and its estimated monthly branded searches moved from 22.1K to 19.3K. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ubiquiti appeared in all five answers. Aruba was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ubiquiti was listed before Aruba in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ubiquiti | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Aruba | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cisco | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Juniper Networks | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Arista Networks | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zyxel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Aruba, 5. Cisco - Asked ChatGPT "What are the best network switch brands?": 1. Ubiquiti, 2. Aruba, 3. Cisco, 4. TP-Link, 5. Juniper Networks, 6. NETGEAR, 7. Arista Networks - Asked ChatGPT "What's the best network switch brand for a home network?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti - Searched Google, AI Overview "network switch brands": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Aruba, 5. Cisco, 6. Arista Networks, 7. Juniper Networks - Searched Google, AI Overview "best network switch": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti Not named in any answer: D-Link and Zyxel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for network switch brands worldwide in September 2026? - In September 2026, Aruba gained share of searches among network switch brands worldwide, from 9.8% to 11.6%. - Estimated monthly branded searches for Ubiquiti worldwide fell 12.8% over 12 measured months, from 22.1K to 19.3K in September 2026. ## Month by month | Month | Aruba estimated searches | Aruba Share of Search | Aruba rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.7K | 12.1% | 5 | 22.1K | 14.3% | 3 | | Nov 2025 | 18.7K | 11.9% | 5 | 23.6K | 15.1% | 3 | | Dec 2025 | 15.3K | 10.8% | 5 | 22.1K | 15.6% | 3 | | Jan 2026 | 18.6K | 12.3% | 5 | 23.6K | 15.6% | 3 | | Feb 2026 | 18.7K | 12.3% | 5 | 22.1K | 14.5% | 3 | | Mar 2026 | 18.7K | 11.8% | 5 | 23.6K | 14.9% | 3 | | Apr 2026 | 15.3K | 10.3% | 5 | 22.1K | 14.9% | 4 | | May 2026 | 15.3K | 10.9% | 5 | 19.3K | 13.8% | 4 | | Jun 2026 | 15.2K | 11.4% | 5 | 19.6K | 14.7% | 3 | | Jul 2026 | 15.2K | 11.2% | 5 | 21.2K | 15.6% | 3 | | Aug 2026 | 12.5K | 9.8% | 5 | 19.3K | 15.1% | 3 | | Sep 2026 | 15.2K | 11.6% | 5 | 19.3K | 14.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aruba’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aruba**: Measured on the search terms “aruba poe switch” and “aruba switch”, summed into one figure. - **Ubiquiti**: Measured on the search terms “ubiquiti managed switch”, “ubiquiti network switch” and “ubiquiti poe switch”, summed into one figure. - [Aruba profile](/demand/global-en/brands/aruba) - [Ubiquiti profile](/demand/global-en/brands/ubiquiti) - [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aruba or Ubiquiti more popular in search? In September 2026, Ubiquiti had more branded searches than Aruba among network switch brands worldwide. Ubiquiti had about 19,300 branded searches, while Aruba had 15,200. Ubiquiti made up 14.7% of all network switch brand searches we track, and Aruba accounted for 11.6%. ## Cite this page Brandwave. "Aruba vs Ubiquiti: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/aruba-vs-ubiquiti This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/network-switch-brands/compare/aruba-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.