---
title: "Network switch brands: Which brands are most popular in search?"
description: "Compare the network switch brands people buy. Share of Search among TP-Link, Webex, Ubiquiti, NETGEAR, D-Link and Zyxel, the network switch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/network-switch-brands"
publisher: "Brandwave"
---

# Network switch brands: Which brands are most popular in search?

Compare the network switch brands people buy. Share of Search among TP-Link, Webex, Ubiquiti, NETGEAR, D-Link and Zyxel, the network switch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Network switch brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: TP-Link, 59.5%

## Which brand is most popular in search among network switch brands worldwide?

- In August 2026, TP-Link was the most searched among network switch brands worldwide, with an estimated 2M branded searches and 59.5% estimated Share of Search within this set.
- Webex is in 2nd place, 43.8 percentage points behind at 15.6% Share of Search.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide increased from 56.5% to 59.5%.
- Across the 11 months ending August 2026, Webex’s estimated Share of Search among network switch brands worldwide decreased from 18.7% to 15.6%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide peaked at 59.5% in August 2026 and was lowest at 52.8% in March 2026.
- Across the 11 months ending August 2026, Webex’s estimated Share of Search among network switch brands worldwide peaked at 21.4% in April 2026 and was lowest at 15.6% in August 2026.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide peaked at 14.7% in March 2026 and was lowest at 12.6% in April 2026.
- Across the 11 months ending August 2026, Ubiquiti, NETGEAR, D-Link and Zyxel held steady: their estimated Share of Search among network switch brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TP-Link vs Webex: compare search popularity](/demand/global-en/compare/tp-link-vs-webex): 59.5% against 15.6% Share of Search.
- [TP-Link vs Ubiquiti: compare search popularity](/demand/global-en/compare/tp-link-vs-ubiquiti): 59.5% against 13.4% Share of Search.
- [TP-Link vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-tp-link): 59.5% against 7.4% Share of Search.
- [TP-Link vs D-Link: compare search popularity](/demand/global-en/compare/d-link-vs-tp-link): 59.5% against 4% Share of Search.
- [Webex vs Ubiquiti: compare search popularity](/demand/global-en/compare/ubiquiti-vs-webex): 15.6% against 13.4% Share of Search.
- [Webex vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-webex): 15.6% against 7.4% Share of Search.
- [Webex vs D-Link: compare search popularity](/demand/global-en/compare/d-link-vs-webex): 15.6% against 4% Share of Search.
- [Ubiquiti vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-ubiquiti): 13.4% against 7.4% Share of Search.
- [Ubiquiti vs D-Link: compare search popularity](/demand/global-en/compare/d-link-vs-ubiquiti): 13.4% against 4% Share of Search.
- [NETGEAR vs D-Link: compare search popularity](/demand/global-en/compare/d-link-vs-netgear): 7.4% against 4% Share of Search.

## How did search popularity change for network switch brands worldwide in August 2026?

- In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.
- In August 2026, Webex lost estimated Share of Search among network switch brands worldwide, from 18.2% to 15.6%.
- Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TP-Link | 59.5% | 2M | +0.6% | TP-Link |
| 2 | Webex | 15.6% | 523K | -16.5% | Cisco |
| 3 | Ubiquiti | 13.4% | 450K | 0.0% | Ubiquiti |
| 4 | NETGEAR | 7.4% | 246K | -0.3% | NETGEAR |
| 5 | D-Link | 4% | 135K | 0.0% | D-Link |
| 6 | Zyxel | 0.09% | 2.9K | 0.0% | Zyxel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TP-Link | 2.3M | 56.5% | 1 |
| Oct 2025 | Webex | 764K | 18.7% | 2 |
| Oct 2025 | Ubiquiti | 550K | 13.5% | 3 |
| Oct 2025 | NETGEAR | 293K | 7.2% | 4 |
| Oct 2025 | D-Link | 165K | 4% | 5 |
| Oct 2025 | Zyxel | 3.6K | 0.09% | 6 |
| Nov 2025 | TP-Link | 2.3M | 56.5% | 1 |
| Nov 2025 | Webex | 761K | 18.6% | 2 |
| Nov 2025 | Ubiquiti | 550K | 13.5% | 3 |
| Nov 2025 | NETGEAR | 294K | 7.2% | 4 |
| Nov 2025 | D-Link | 165K | 4% | 5 |
| Nov 2025 | Zyxel | 3.6K | 0.09% | 6 |
| Dec 2025 | TP-Link | 2.3M | 56.7% | 1 |
| Dec 2025 | Webex | 748K | 18.3% | 2 |
| Dec 2025 | Ubiquiti | 550K | 13.5% | 3 |
| Dec 2025 | NETGEAR | 299K | 7.3% | 4 |
| Dec 2025 | D-Link | 165K | 4% | 5 |
| Dec 2025 | Zyxel | 3.6K | 0.09% | 6 |
| Jan 2026 | TP-Link | 2.3M | 56.6% | 1 |
| Jan 2026 | Webex | 757K | 18.6% | 2 |
| Jan 2026 | Ubiquiti | 550K | 13.5% | 3 |
| Jan 2026 | NETGEAR | 296K | 7.2% | 4 |
| Jan 2026 | D-Link | 165K | 4% | 5 |
| Jan 2026 | Zyxel | 3.6K | 0.09% | 6 |
| Feb 2026 | TP-Link | 1.9M | 56.5% | 1 |
| Feb 2026 | Webex | 624K | 18.5% | 2 |
| Feb 2026 | Ubiquiti | 450K | 13.4% | 3 |
| Feb 2026 | NETGEAR | 251K | 7.5% | 4 |
| Feb 2026 | D-Link | 135K | 4% | 5 |
| Feb 2026 | Zyxel | 3.6K | 0.11% | 6 |
| Mar 2026 | TP-Link | 2M | 52.8% | 1 |
| Mar 2026 | Webex | 763K | 20.4% | 2 |
| Mar 2026 | Ubiquiti | 550K | 14.7% | 3 |
| Mar 2026 | NETGEAR | 288K | 7.7% | 4 |
| Mar 2026 | D-Link | 165K | 4.4% | 5 |
| Mar 2026 | Zyxel | 4.4K | 0.12% | 6 |
| Apr 2026 | TP-Link | 2M | 54.7% | 1 |
| Apr 2026 | Webex | 765K | 21.4% | 2 |
| Apr 2026 | Ubiquiti | 450K | 12.6% | 3 |
| Apr 2026 | NETGEAR | 265K | 7.4% | 4 |
| Apr 2026 | D-Link | 135K | 3.8% | 5 |
| Apr 2026 | Zyxel | 3.6K | 0.1% | 6 |
| May 2026 | TP-Link | 2M | 57% | 1 |
| May 2026 | Webex | 624K | 18% | 2 |
| May 2026 | Ubiquiti | 450K | 13% | 3 |
| May 2026 | NETGEAR | 276K | 8% | 4 |
| May 2026 | D-Link | 135K | 3.9% | 5 |
| May 2026 | Zyxel | 3.6K | 0.1% | 6 |
| Jun 2026 | TP-Link | 2M | 57.6% | 1 |
| Jun 2026 | Webex | 624K | 18.2% | 2 |
| Jun 2026 | Ubiquiti | 450K | 13.1% | 3 |
| Jun 2026 | NETGEAR | 246K | 7.2% | 4 |
| Jun 2026 | D-Link | 135K | 3.9% | 5 |
| Jun 2026 | Zyxel | 2.9K | 0.08% | 6 |
| Jul 2026 | TP-Link | 2M | 57.5% | 1 |
| Jul 2026 | Webex | 627K | 18.2% | 2 |
| Jul 2026 | Ubiquiti | 450K | 13.1% | 3 |
| Jul 2026 | NETGEAR | 247K | 7.2% | 4 |
| Jul 2026 | D-Link | 135K | 3.9% | 5 |
| Jul 2026 | Zyxel | 2.9K | 0.08% | 6 |
| Aug 2026 | TP-Link | 2M | 59.5% | 1 |
| Aug 2026 | Webex | 523K | 15.6% | 2 |
| Aug 2026 | Ubiquiti | 450K | 13.4% | 3 |
| Aug 2026 | NETGEAR | 246K | 7.4% | 4 |
| Aug 2026 | D-Link | 135K | 4% | 5 |
| Aug 2026 | Zyxel | 2.9K | 0.09% | 6 |
| Sep 2026 | D-Link | — | — | — |
| Sep 2026 | NETGEAR | — | — | — |
| Sep 2026 | TP-Link | — | — | — |
| Sep 2026 | Ubiquiti | — | — | — |
| Sep 2026 | Webex | — | — | — |
| Sep 2026 | Zyxel | — | — | — |

## What is being compared

- **D-Link**: Measured on the search term “d-link”.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear nighthawk”, “netgear orbi”, “netgear router”, “netgear wifi router” and “router netgear”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.
- **Ubiquiti**: Measured on the search term “ubiquiti”.
- **Webex**: Measured on the search terms “cisco webex”, “video meeting webex”, “webex”, “webex app”, “webex com”, “webex meetings” and “webex software”, summed into one figure.
- **Zyxel**: Measured on the search term “zyxel switch”.

- [D-Link](/demand/global-en/brands/d-link)
- [NETGEAR](/demand/global-en/brands/netgear)
- [TP-Link](/demand/global-en/brands/tp-link)
- [Ubiquiti](/demand/global-en/brands/ubiquiti)
- [Webex](/demand/global-en/brands/webex)
- [Zyxel](/demand/global-en/brands/zyxel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among network switch brands worldwide?

In August 2026, TP-Link was the most searched among network switch brands worldwide, with an estimated 2M branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Network switch brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/network-switch-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/network-switch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.