---
title: "Adidas vs Nike: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Netball shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/netball-shoe-brands/compare/adidas-vs-nike"
publisher: "Brandwave"
---

# Adidas vs Nike: Which is more popular by branded search?

Which is more popular in search, Adidas or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Netball shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Nike
- **Competitive set**: Netball shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 37%
- **Nike Share of Search**: 37%

## Which is more popular in search, Adidas or Nike?

- In August 2026, Adidas and Nike were level on Share of Search among netball shoe brands worldwide, with an estimated 20.4M branded searches each, at 37% estimated Share of Search each.
- Adidas was ahead of Nike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among netball shoe brands worldwide moved from 33.2% to 37%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among netball shoe brands worldwide moved from 40.7% to 37%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for netball shoe brands worldwide in August 2026?

- In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
- In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Nike estimated searches | Nike Share of Search | Nike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 33.2% | 2 | 20.4M | 40.7% | 1 |
| Nov 2025 | 24.9M | 35.9% | 2 | 30.4M | 43.8% | 1 |
| Dec 2025 | 20.4M | 34.3% | 2 | 24.9M | 41.8% | 1 |
| Jan 2026 | 16.6M | 30.4% | 2 | 24.9M | 45.6% | 1 |
| Feb 2026 | 16.6M | 34.7% | 2 | 20.4M | 42.6% | 1 |
| Mar 2026 | 20.4M | 34.8% | 2 | 24.9M | 42.5% | 1 |
| Apr 2026 | 16.6M | 33.6% | 2 | 20.4M | 41.3% | 1 |
| May 2026 | 20.4M | 38.2% | 1 | 20.4M | 38.2% | 2 |
| Jun 2026 | 20.4M | 38.5% | 1 | 20.4M | 38.5% | 2 |
| Jul 2026 | 20.4M | 38.3% | 1 | 20.4M | 38.3% | 2 |
| Aug 2026 | 20.4M | 37% | 1 | 20.4M | 37% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Nike**: Measured on the search term “nike”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Nike profile](/demand/global-en/brands/nike)
- [All netball shoe brands worldwide](/demand/global-en/categories/netball-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Nike?

In August 2026, Adidas and Nike were level on Share of Search among netball shoe brands worldwide, with an estimated 20.4M branded searches each, at 37% estimated Share of Search each.

## Cite this page

Brandwave. "Adidas vs Nike: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/netball-shoe-brands/compare/adidas-vs-nike

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/netball-shoe-brands/compare/adidas-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.