---
title: "Janome vs Singer: Which is searched more?"
description: "Which is more popular in search, Janome or Singer? Compare estimated monthly branded-search demand and Share of Search inside the Needle threader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/needle-threader-brands/compare/janome-vs-singer"
publisher: "Brandwave"
---

# Janome vs Singer: Which is searched more?

Which is more popular in search, Janome or Singer? Compare estimated monthly branded-search demand and Share of Search inside the Needle threader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Janome and Singer
- **Competitive set**: Needle threader brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Janome Share of Search**: 50%
- **Singer Share of Search**: 7%

## Which is more popular in search, Janome or Singer?

- In September 2026, Janome had more branded searches than Singer among needle threader brands worldwide. Janome was estimated to have 106K branded searches compared to Singer’s 14.8K, and held a 50% Share of Search versus Singer’s 7%.
- Janome was ahead of Singer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide moved from 47.9% to 50%, and its estimated monthly branded searches moved from 107K to 106K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among needle threader brands worldwide moved from 6.6% to 7%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for needle threader brands worldwide in September 2026?

- In September 2026, Janome lost estimated Share of Search among needle threader brands worldwide, from 52.6% to 50%.

## Month by month

| Month | Janome estimated searches | Janome Share of Search | Janome rank | Singer estimated searches | Singer Share of Search | Singer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 107K | 47.9% | 1 | 14.8K | 6.6% | 3 |
| Nov 2025 | 129K | 53.2% | 1 | 12.1K | 5% | 3 |
| Dec 2025 | 132K | 53.9% | 1 | 12.1K | 4.9% | 3 |
| Jan 2026 | 132K | 52.5% | 1 | 12.1K | 4.8% | 3 |
| Feb 2026 | 131K | 53.1% | 1 | 12.1K | 4.9% | 3 |
| Mar 2026 | 132K | 55.6% | 1 | 12.1K | 5.1% | 3 |
| Apr 2026 | 117K | 54.5% | 1 | 12.1K | 5.6% | 3 |
| May 2026 | 131K | 57.5% | 1 | 12.1K | 5.3% | 3 |
| Jun 2026 | 117K | 56.2% | 1 | 12.1K | 5.8% | 3 |
| Jul 2026 | 106K | 49.8% | 1 | 14.8K | 7% | 3 |
| Aug 2026 | 118K | 52.6% | 1 | 14.8K | 6.6% | 3 |
| Sep 2026 | 106K | 50% | 1 | 14.8K | 7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Janome’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure.
- **Singer**: Measured on the search term “singer machine”.

- [Janome profile](/demand/global-en/brands/janome)
- [Singer profile](/demand/global-en/brands/singer)
- [All needle threader brands worldwide](/demand/global-en/categories/needle-threader-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Janome or Singer?

In September 2026, Janome had more branded searches than Singer among needle threader brands worldwide. Janome was estimated to have 106K branded searches compared to Singer’s 14.8K, and held a 50% Share of Search versus Singer’s 7%.

## Cite this page

Brandwave. "Janome vs Singer: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/needle-threader-brands/compare/janome-vs-singer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/needle-threader-brands/compare/janome-vs-singer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.