---
title: "Bernina vs Janome: Which is searched more?"
description: "Which is more popular in search, Bernina or Janome? Compare estimated monthly branded-search demand and Share of Search inside the Needle threader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/needle-threader-brands/compare/bernina-vs-janome"
publisher: "Brandwave"
---

# Bernina vs Janome: Which is searched more?

Which is more popular in search, Bernina or Janome? Compare estimated monthly branded-search demand and Share of Search inside the Needle threader brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bernina and Janome
- **Competitive set**: Needle threader brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bernina Share of Search**: 43.1%
- **Janome Share of Search**: 50%

## Which is more popular in search, Bernina or Janome?

- In September 2026, Janome had more branded searches than Bernina among needle threader brands worldwide. Janome was estimated to have 106K branded searches compared to Bernina’s 91.6K, and held a 50% Share of Search versus Bernina’s 43.1%.
- Janome was ahead of Bernina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among needle threader brands worldwide moved from 45.5% to 43.1%, and its estimated monthly branded searches moved from 102K to 91.6K.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide moved from 47.9% to 50%, and its estimated monthly branded searches moved from 107K to 106K.

## How did search popularity change for needle threader brands worldwide in September 2026?

- In September 2026, Bernina gained estimated Share of Search among needle threader brands worldwide, from 40.8% to 43.1%.
- In September 2026, Janome lost estimated Share of Search among needle threader brands worldwide, from 52.6% to 50%.

## Month by month

| Month | Bernina estimated searches | Bernina Share of Search | Bernina rank | Janome estimated searches | Janome Share of Search | Janome rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 102K | 45.5% | 2 | 107K | 47.9% | 1 |
| Nov 2025 | 102K | 41.9% | 2 | 129K | 53.2% | 1 |
| Dec 2025 | 101K | 41.2% | 2 | 132K | 53.9% | 1 |
| Jan 2026 | 107K | 42.7% | 2 | 132K | 52.5% | 1 |
| Feb 2026 | 103K | 42% | 2 | 131K | 53.1% | 1 |
| Mar 2026 | 92.8K | 39.3% | 2 | 132K | 55.6% | 1 |
| Apr 2026 | 85.6K | 39.8% | 2 | 117K | 54.5% | 1 |
| May 2026 | 84.6K | 37.2% | 2 | 131K | 57.5% | 1 |
| Jun 2026 | 78.6K | 37.9% | 2 | 117K | 56.2% | 1 |
| Jul 2026 | 91.6K | 43.2% | 2 | 106K | 49.8% | 1 |
| Aug 2026 | 91.6K | 40.8% | 2 | 118K | 52.6% | 1 |
| Sep 2026 | 91.6K | 43.1% | 2 | 106K | 50% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bernina’s and Janome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bernina**: Measured on the search terms “bernina”, “bernina 1008”, “bernina serger” and “bernina sewing machine”, summed into one figure.
- **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure.

- [Bernina profile](/demand/global-en/brands/bernina)
- [Janome profile](/demand/global-en/brands/janome)
- [All needle threader brands worldwide](/demand/global-en/categories/needle-threader-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bernina or Janome?

In September 2026, Janome had more branded searches than Bernina among needle threader brands worldwide. Janome was estimated to have 106K branded searches compared to Bernina’s 91.6K, and held a 50% Share of Search versus Bernina’s 43.1%.

## Cite this page

Brandwave. "Bernina vs Janome: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/needle-threader-brands/compare/bernina-vs-janome

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/needle-threader-brands/compare/bernina-vs-janome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.