--- title: "Needle threader brands: Which are searched most?" description: "Compare the needle threader brands people buy. Share of Search among Janome, Bernina and Singer, the needle threader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/needle-threader-brands" publisher: "Brandwave" --- # Needle threader brands: Which are searched most? Compare the needle threader brands people buy. Share of Search among Janome, Bernina and Singer, the needle threader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Needle threader brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Janome, 50% ## Which brand is most popular in search among needle threader brands worldwide? - In September 2026, Janome was the most searched among needle threader brands worldwide, with an estimated 106K branded searches and 50% estimated Share of Search within this set. - Bernina is in 2nd place, 6.9 percentage points behind at 43.1% Share of Search. - Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide increased from 47.9% to 50%. - Across the 12 months ending September 2026, Bernina’s estimated Share of Search among needle threader brands worldwide decreased from 45.5% to 43.1%. - Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide peaked at 57.5% in May 2026 and was lowest at 47.9% in October 2025. - Across the 12 months ending September 2026, Bernina’s estimated Share of Search among needle threader brands worldwide peaked at 45.5% in October 2025 and was lowest at 37.2% in May 2026. - Across the 12 months ending September 2026, Singer’s estimated Share of Search among needle threader brands worldwide peaked at 7% in July 2026 and was lowest at 4.8% in January 2026. - Across the 12 months ending September 2026, Singer held steady: its estimated Share of Search among needle threader brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Janome vs Bernina: compare search popularity](/demand/global-en/compare/bernina-vs-janome): 50% against 43.1% Share of Search. - [Janome vs Singer: compare search popularity](/demand/global-en/compare/janome-vs-singer): 50% against 7% Share of Search. - [Bernina vs Singer: compare search popularity](/demand/global-en/compare/bernina-vs-singer): 43.1% against 7% Share of Search. ## How did search popularity change for needle threader brands worldwide in September 2026? - In September 2026, Bernina gained estimated Share of Search among needle threader brands worldwide, from 40.8% to 43.1%. - In September 2026, Janome lost estimated Share of Search among needle threader brands worldwide, from 52.6% to 50%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Janome | 50% | 106K | -9.9% | Janome | | 2 | Bernina | 43.1% | 91.6K | 0.0% | Bernina | | 3 | Singer | 7% | 14.8K | 0.0% | Singer | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Janome | 107K | 47.9% | 1 | | Oct 2025 | Bernina | 102K | 45.5% | 2 | | Oct 2025 | Singer | 14.8K | 6.6% | 3 | | Nov 2025 | Janome | 129K | 53.2% | 1 | | Nov 2025 | Bernina | 102K | 41.9% | 2 | | Nov 2025 | Singer | 12.1K | 5% | 3 | | Dec 2025 | Janome | 132K | 53.9% | 1 | | Dec 2025 | Bernina | 101K | 41.2% | 2 | | Dec 2025 | Singer | 12.1K | 4.9% | 3 | | Jan 2026 | Janome | 132K | 52.5% | 1 | | Jan 2026 | Bernina | 107K | 42.7% | 2 | | Jan 2026 | Singer | 12.1K | 4.8% | 3 | | Feb 2026 | Janome | 131K | 53.1% | 1 | | Feb 2026 | Bernina | 103K | 42% | 2 | | Feb 2026 | Singer | 12.1K | 4.9% | 3 | | Mar 2026 | Janome | 132K | 55.6% | 1 | | Mar 2026 | Bernina | 92.8K | 39.3% | 2 | | Mar 2026 | Singer | 12.1K | 5.1% | 3 | | Apr 2026 | Janome | 117K | 54.5% | 1 | | Apr 2026 | Bernina | 85.6K | 39.8% | 2 | | Apr 2026 | Singer | 12.1K | 5.6% | 3 | | May 2026 | Janome | 131K | 57.5% | 1 | | May 2026 | Bernina | 84.6K | 37.2% | 2 | | May 2026 | Singer | 12.1K | 5.3% | 3 | | Jun 2026 | Janome | 117K | 56.2% | 1 | | Jun 2026 | Bernina | 78.6K | 37.9% | 2 | | Jun 2026 | Singer | 12.1K | 5.8% | 3 | | Jul 2026 | Janome | 106K | 49.8% | 1 | | Jul 2026 | Bernina | 91.6K | 43.2% | 2 | | Jul 2026 | Singer | 14.8K | 7% | 3 | | Aug 2026 | Janome | 118K | 52.6% | 1 | | Aug 2026 | Bernina | 91.6K | 40.8% | 2 | | Aug 2026 | Singer | 14.8K | 6.6% | 3 | | Sep 2026 | Janome | 106K | 50% | 1 | | Sep 2026 | Bernina | 91.6K | 43.1% | 2 | | Sep 2026 | Singer | 14.8K | 7% | 3 | ## What is being compared - **Bernina**: Measured on the search terms “bernina”, “bernina 1008”, “bernina serger” and “bernina sewing machine”, summed into one figure. - **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure. - **Singer**: Measured on the search term “singer machine”. - [Bernina](/demand/global-en/brands/bernina) - [Janome](/demand/global-en/brands/janome) - [Singer](/demand/global-en/brands/singer) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among needle threader brands worldwide? In September 2026, Janome was the most searched among needle threader brands worldwide, with an estimated 106K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Needle threader brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/needle-threader-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/needle-threader-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.