--- title: "Outbrain vs Taboola: Which is searched more?" description: "Is Outbrain or Taboola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/native-advertising-platforms/compare/outbrain-vs-taboola" publisher: "Brandwave" --- # Outbrain vs Taboola: Which is searched more? Is Outbrain or Taboola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Native advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outbrain and Taboola - **Competitive set**: Native advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Outbrain Share of Search**: 5.4% - **Taboola Share of Search**: 32.9% ## Is Outbrain or Taboola more popular in search? - In September 2026, Taboola had more branded searches than Outbrain among native advertising platforms worldwide. Taboola had about 49,500 branded searches, while Outbrain had 8,100. Taboola made up 32.9% of all native advertising platform searches we track, and Outbrain accounted for 5.4%. - Taboola was ahead of Outbrain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outbrain’s share of searches among native advertising platforms worldwide moved from 8.6% to 5.4%, and its estimated monthly branded searches moved from 14.8K to 8.1K. - Across the 12 months ending September 2026, Taboola’s share of searches among native advertising platforms worldwide moved from 35% to 32.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top native advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Outbrain and Taboola showed up in all five answers. Taboola was listed before Outbrain in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taboola | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Outbrain | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MGID | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revcontent | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | StackAdapt | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Nativo | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Adblade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about native advertising platforms - Asked ChatGPT "Which Native advertising platform should I use?": 1. Taboola, 2. MGID, 3. Revcontent, 4. Outbrain - Asked ChatGPT "What are the best Native advertising platforms?": 1. Taboola, 2. Outbrain, 3. MGID, 4. Revcontent, 5. StackAdapt, 6. Nativo - Asked ChatGPT "What's the best Native advertising platform for a marketing team?": 1. Taboola, 2. Outbrain, 3. Nativo, 4. StackAdapt - Searched Google, AI Overview "native advertising platforms": 1. Taboola, 2. Outbrain, 3. MGID, 4. Revcontent, 5. StackAdapt, 6. Nativo - Searched Google, AI Overview "best native ad platform": 1. Taboola, 2. Outbrain, 3. StackAdapt, 4. Nativo, 5. Revcontent, 6. MGID Not named in any answer: Adblade. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for native advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Outbrain worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for Taboola worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank | Taboola estimated searches | Taboola Share of Search | Taboola rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 8.6% | 4 | 60.5K | 35% | 2 | | Nov 2025 | 14.8K | 8.8% | 4 | 60.5K | 35.8% | 2 | | Dec 2025 | 12.1K | 7.5% | 5 | 49.5K | 30.7% | 2 | | Jan 2026 | 12.1K | 6% | 5 | 49.5K | 24.6% | 2 | | Feb 2026 | 12.1K | 6.6% | 5 | 49.5K | 27% | 2 | | Mar 2026 | 12.1K | 6.9% | 5 | 49.5K | 28.4% | 2 | | Apr 2026 | 12.1K | 7.7% | 4 | 49.5K | 31.6% | 2 | | May 2026 | 9.9K | 6.3% | 5 | 49.5K | 31.6% | 2 | | Jun 2026 | 9.9K | 6.4% | 5 | 49.5K | 32.2% | 2 | | Jul 2026 | 9.9K | 6.5% | 5 | 49.5K | 32.6% | 2 | | Aug 2026 | 8.1K | 5.3% | 5 | 49.5K | 32.5% | 2 | | Sep 2026 | 8.1K | 5.4% | 5 | 49.5K | 32.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Outbrain’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outbrain**: Measured on the search term “outbrain”. - **Taboola**: Measured on the search term “taboola”. - [Outbrain profile](/demand/global-en/brands/outbrain) - [Taboola profile](/demand/global-en/brands/taboola) - [All native advertising platforms worldwide](/demand/global-en/categories/native-advertising-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outbrain or Taboola more popular in search? In September 2026, Taboola had more branded searches than Outbrain among native advertising platforms worldwide. Taboola had about 49,500 branded searches, while Outbrain had 8,100. Taboola made up 32.9% of all native advertising platform searches we track, and Outbrain accounted for 5.4%. ## Cite this page Brandwave. "Outbrain vs Taboola: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/native-advertising-platforms/compare/outbrain-vs-taboola This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/native-advertising-platforms/compare/outbrain-vs-taboola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.