---
title: "Native advertising platforms: Which brands are most popular in search?"
description: "Compare the native advertising platforms brands run campaigns with. Share of Search among Nativo, Taboola, MGID, Outbrain, Revcontent and Adblade, the native advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/native-advertising-platforms"
publisher: "Brandwave"
---

# Native advertising platforms: Which brands are most popular in search?

Compare the native advertising platforms brands run campaigns with. Share of Search among Nativo, Taboola, MGID, Outbrain, Revcontent and Adblade, the native advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Native advertising platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nativo, 46.6%

## Which brand is most popular in search among native advertising platforms worldwide?

- In August 2026, Nativo was the most searched among native advertising platforms worldwide, with an estimated 60.5K branded searches and 46.6% estimated Share of Search within this set.
- Taboola is in 2nd place, 8.5 percentage points behind at 38.1% Share of Search.
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide increased from 40.3% to 46.6%.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide decreased from 40.3% to 38.1%.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among native advertising platforms worldwide decreased from 9.8% to 6.2%.
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide peaked at 46.6% in August 2026 and was lowest at 39.9% in March 2026.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide peaked at 40.3% in October 2025 and was lowest at 27.7% in January 2026.
- Across the 11 months ending August 2026, MGID’s estimated Share of Search among native advertising platforms worldwide peaked at 22.7% in January 2026 and was lowest at 7.4% in April 2026.
- Across the 11 months ending August 2026, MGID rose from 4th to 3rd among native advertising platforms worldwide.
- Across the 11 months ending August 2026, Outbrain fell from 3rd to 4th among native advertising platforms worldwide.
- Across the 11 months ending August 2026, Revcontent and Adblade held steady: their estimated Share of Search among native advertising platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nativo vs Taboola: compare search popularity](/demand/global-en/compare/nativo-vs-taboola): 46.6% against 38.1% Share of Search.
- [Nativo vs MGID: compare search popularity](/demand/global-en/compare/mgid-vs-nativo): 46.6% against 7.6% Share of Search.
- [Nativo vs Outbrain: compare search popularity](/demand/global-en/compare/nativo-vs-outbrain): 46.6% against 6.2% Share of Search.
- [Taboola vs MGID: compare search popularity](/demand/global-en/compare/mgid-vs-taboola): 38.1% against 7.6% Share of Search.
- [Taboola vs Outbrain: compare search popularity](/demand/global-en/compare/outbrain-vs-taboola): 38.1% against 6.2% Share of Search.
- [MGID vs Outbrain: compare search popularity](/demand/global-en/compare/mgid-vs-outbrain): 7.6% against 6.2% Share of Search.

## How did search popularity change for native advertising platforms worldwide in August 2026?

- In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.
- In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.
- In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
- In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.
- Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nativo | 46.6% | 60.5K | 0.0% | Nativo |
| 2 | Taboola | 38.1% | 49.5K | 0.0% | Taboola |
| 3 | MGID | 7.6% | 9.9K | -18.2% | MGID |
| 4 | Outbrain | 6.2% | 8.1K | -18.2% | Outbrain |
| 5 | Revcontent | 1.5% | 1.9K | +18.8% | Revcontent |
| — | Adblade | — | — | — | Adblade |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nativo | 60.5K | 40.3% | 1 |
| Oct 2025 | Taboola | 60.5K | 40.3% | 2 |
| Oct 2025 | Outbrain | 14.8K | 9.8% | 3 |
| Oct 2025 | MGID | 12.1K | 8.1% | 4 |
| Oct 2025 | Revcontent | 2.4K | 1.6% | 5 |
| Oct 2025 | Adblade | — | — | — |
| Nov 2025 | Nativo | 60.5K | 40.3% | 1 |
| Nov 2025 | Taboola | 60.5K | 40.3% | 2 |
| Nov 2025 | Outbrain | 14.8K | 9.8% | 3 |
| Nov 2025 | MGID | 12.1K | 8.1% | 4 |
| Nov 2025 | Revcontent | 2.4K | 1.6% | 5 |
| Nov 2025 | Adblade | — | — | — |
| Dec 2025 | Nativo | 60.5K | 41.4% | 1 |
| Dec 2025 | Taboola | 49.5K | 33.9% | 2 |
| Dec 2025 | MGID | 22.2K | 15.2% | 3 |
| Dec 2025 | Outbrain | 12.1K | 8.3% | 4 |
| Dec 2025 | Revcontent | 1.9K | 1.3% | 5 |
| Dec 2025 | Adblade | — | — | — |
| Jan 2026 | Nativo | 74K | 41.5% | 1 |
| Jan 2026 | Taboola | 49.5K | 27.7% | 2 |
| Jan 2026 | MGID | 40.5K | 22.7% | 3 |
| Jan 2026 | Outbrain | 12.1K | 6.8% | 4 |
| Jan 2026 | Revcontent | 2.4K | 1.3% | 5 |
| Jan 2026 | Adblade | — | — | — |
| Feb 2026 | Nativo | 74K | 45% | 1 |
| Feb 2026 | Taboola | 49.5K | 30.1% | 2 |
| Feb 2026 | MGID | 27.1K | 16.5% | 3 |
| Feb 2026 | Outbrain | 12.1K | 7.4% | 4 |
| Feb 2026 | Revcontent | 1.9K | 1.2% | 5 |
| Feb 2026 | Adblade | — | — | — |
| Mar 2026 | Nativo | 60.5K | 39.9% | 1 |
| Mar 2026 | Taboola | 49.5K | 32.7% | 2 |
| Mar 2026 | MGID | 27.1K | 17.9% | 3 |
| Mar 2026 | Outbrain | 12.1K | 8% | 4 |
| Mar 2026 | Revcontent | 2.4K | 1.6% | 5 |
| Mar 2026 | Adblade | — | — | — |
| Apr 2026 | Nativo | 60.5K | 45.2% | 1 |
| Apr 2026 | Taboola | 49.5K | 37% | 2 |
| Apr 2026 | Outbrain | 12.1K | 9% | 3 |
| Apr 2026 | MGID | 9.9K | 7.4% | 4 |
| Apr 2026 | Revcontent | 1.9K | 1.4% | 5 |
| Apr 2026 | Adblade | — | — | — |
| May 2026 | Nativo | 60.5K | 45.2% | 1 |
| May 2026 | Taboola | 49.5K | 37% | 2 |
| May 2026 | MGID | 12.1K | 9% | 3 |
| May 2026 | Outbrain | 9.9K | 7.4% | 4 |
| May 2026 | Revcontent | 1.9K | 1.4% | 5 |
| May 2026 | Adblade | — | — | — |
| Jun 2026 | Nativo | 60.5K | 46% | 1 |
| Jun 2026 | Taboola | 49.5K | 37.7% | 2 |
| Jun 2026 | MGID | 9.9K | 7.5% | 3 |
| Jun 2026 | Outbrain | 9.9K | 7.5% | 4 |
| Jun 2026 | Revcontent | 1.6K | 1.2% | 5 |
| Jun 2026 | Adblade | — | — | — |
| Jul 2026 | Nativo | 60.5K | 45.3% | 1 |
| Jul 2026 | Taboola | 49.5K | 37.1% | 2 |
| Jul 2026 | MGID | 12.1K | 9.1% | 3 |
| Jul 2026 | Outbrain | 9.9K | 7.4% | 4 |
| Jul 2026 | Revcontent | 1.6K | 1.2% | 5 |
| Jul 2026 | Adblade | — | — | — |
| Aug 2026 | Nativo | 60.5K | 46.6% | 1 |
| Aug 2026 | Taboola | 49.5K | 38.1% | 2 |
| Aug 2026 | MGID | 9.9K | 7.6% | 3 |
| Aug 2026 | Outbrain | 8.1K | 6.2% | 4 |
| Aug 2026 | Revcontent | 1.9K | 1.5% | 5 |
| Aug 2026 | Adblade | — | — | — |
| Sep 2026 | Adblade | — | — | — |
| Sep 2026 | MGID | — | — | — |
| Sep 2026 | Nativo | — | — | — |
| Sep 2026 | Outbrain | — | — | — |
| Sep 2026 | Revcontent | — | — | — |
| Sep 2026 | Taboola | — | — | — |

## What is being compared

- **Adblade**: Measured on the search term “adblade native ads”.
- **MGID**: Measured on the search term “mgid”.
- **Nativo**: Measured on the search term “nativo”.
- **Outbrain**: Measured on the search term “outbrain”.
- **Revcontent**: Measured on the search term “revcontent”.
- **Taboola**: Measured on the search term “taboola”.

- [Adblade](/demand/global-en/brands/adblade)
- [MGID](/demand/global-en/brands/mgid)
- [Nativo](/demand/global-en/brands/nativo)
- [Outbrain](/demand/global-en/brands/outbrain)
- [Revcontent](/demand/global-en/brands/revcontent)
- [Taboola](/demand/global-en/brands/taboola)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among native advertising platforms worldwide?

In August 2026, Nativo was the most searched among native advertising platforms worldwide, with an estimated 60.5K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Native advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/native-advertising-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/native-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.