---
title: "NAS drive brands: Which brands are most popular in search?"
description: "Compare the nas drive brands people buy. Share of Search among Synology, Seagate, Western Digital, QNAP, Asustor and TerraMaster, the NAS drive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nas-drive-brands"
publisher: "Brandwave"
---

# NAS drive brands: Which brands are most popular in search?

Compare the nas drive brands people buy. Share of Search among Synology, Seagate, Western Digital, QNAP, Asustor and TerraMaster, the NAS drive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: NAS drive brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Synology, 38.2%

## Which brand is most popular in search among NAS drive brands worldwide?

- In August 2026, Synology was the most searched among NAS drive brands worldwide, with an estimated 301K branded searches and 38.2% estimated Share of Search within this set.
- Seagate is in 2nd place, 12.7 percentage points behind at 25.5% Share of Search.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide decreased from 44.8% to 38.2%.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among NAS drive brands worldwide increased from 20% to 25.5%.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide increased from 16.4% to 21%.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide decreased from 13.4% to 11.5%.
- Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS drive brands worldwide decreased from 2.7% to 1.9%.
- Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS drive brands worldwide decreased from 2.7% to 1.9%.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide peaked at 44.8% in October 2025 and was lowest at 35.1% in February 2026.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among NAS drive brands worldwide peaked at 26.5% in July 2026 and was lowest at 18.6% in November 2025.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide peaked at 28.7% in February 2026 and was lowest at 16.4% in October 2025.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide peaked at 15.4% in December 2025 and was lowest at 11.5% in May 2026.
- Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS drive brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.9% in May 2026.
- Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS drive brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.9% in May 2026.

## Compare search popularity between leading brands

- [Synology vs Seagate: compare search popularity](/demand/global-en/compare/seagate-vs-synology): 38.2% against 25.5% Share of Search.
- [Synology vs Western Digital: compare search popularity](/demand/global-en/compare/synology-vs-western-digital): 38.2% against 21% Share of Search.
- [Synology vs QNAP: compare search popularity](/demand/global-en/compare/qnap-vs-synology): 38.2% against 11.5% Share of Search.
- [Seagate vs Western Digital: compare search popularity](/demand/global-en/compare/seagate-vs-western-digital): 25.5% against 21% Share of Search.
- [Seagate vs QNAP: compare search popularity](/demand/global-en/compare/qnap-vs-seagate): 25.5% against 11.5% Share of Search.
- [Western Digital vs QNAP: compare search popularity](/demand/global-en/compare/qnap-vs-western-digital): 21% against 11.5% Share of Search.

## How did search popularity change for NAS drive brands worldwide in August 2026?

- In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.
- In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.
- In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%.
- Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
- Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
- Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Synology | 38.2% | 301K | 0.0% | Synology |
| 2 | Seagate | 25.5% | 201K | 0.0% | Seagate |
| 3 | Western Digital | 21% | 165K | +22.2% | Western Digital |
| 4 | QNAP | 11.5% | 90.5K | 0.0% | QNAP |
| 5 | Asustor | 1.9% | 14.8K | 0.0% | Asustor |
| 6 | TerraMaster | 1.9% | 14.8K | 0.0% | TerraMaster |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Synology | 450K | 44.8% | 1 |
| Oct 2025 | Seagate | 201K | 20% | 2 |
| Oct 2025 | Western Digital | 165K | 16.4% | 3 |
| Oct 2025 | QNAP | 135K | 13.4% | 4 |
| Oct 2025 | Asustor | 27.1K | 2.7% | 5 |
| Oct 2025 | TerraMaster | 27.1K | 2.7% | 6 |
| Nov 2025 | Synology | 368K | 41.5% | 1 |
| Nov 2025 | Seagate | 165K | 18.6% | 2 |
| Nov 2025 | Western Digital | 165K | 18.6% | 3 |
| Nov 2025 | QNAP | 135K | 15.2% | 4 |
| Nov 2025 | Asustor | 27.1K | 3.1% | 5 |
| Nov 2025 | TerraMaster | 27.1K | 3.1% | 6 |
| Dec 2025 | Synology | 368K | 41.9% | 1 |
| Dec 2025 | Seagate | 165K | 18.8% | 2 |
| Dec 2025 | Western Digital | 165K | 18.8% | 3 |
| Dec 2025 | QNAP | 135K | 15.4% | 4 |
| Dec 2025 | Asustor | 22.2K | 2.5% | 5 |
| Dec 2025 | TerraMaster | 22.2K | 2.5% | 6 |
| Jan 2026 | Synology | 368K | 38.8% | 1 |
| Jan 2026 | Seagate | 201K | 21.2% | 2 |
| Jan 2026 | Western Digital | 201K | 21.2% | 3 |
| Jan 2026 | QNAP | 135K | 14.2% | 4 |
| Jan 2026 | Asustor | 22.2K | 2.3% | 5 |
| Jan 2026 | TerraMaster | 22.2K | 2.3% | 6 |
| Feb 2026 | Synology | 301K | 35.1% | 1 |
| Feb 2026 | Western Digital | 246K | 28.7% | 2 |
| Feb 2026 | Seagate | 165K | 19.2% | 3 |
| Feb 2026 | QNAP | 110K | 12.8% | 4 |
| Feb 2026 | Asustor | 18.1K | 2.1% | 5 |
| Feb 2026 | TerraMaster | 18.1K | 2.1% | 6 |
| Mar 2026 | Synology | 368K | 43.6% | 1 |
| Mar 2026 | Seagate | 165K | 19.5% | 2 |
| Mar 2026 | Western Digital | 165K | 19.5% | 3 |
| Mar 2026 | QNAP | 110K | 13% | 4 |
| Mar 2026 | Asustor | 18.1K | 2.1% | 5 |
| Mar 2026 | TerraMaster | 18.1K | 2.1% | 6 |
| Apr 2026 | Synology | 301K | 39.9% | 1 |
| Apr 2026 | Seagate | 165K | 21.9% | 2 |
| Apr 2026 | Western Digital | 165K | 21.9% | 3 |
| Apr 2026 | QNAP | 90.5K | 12% | 4 |
| Apr 2026 | Asustor | 18.1K | 2.4% | 5 |
| Apr 2026 | TerraMaster | 14.8K | 2% | 6 |
| May 2026 | Synology | 301K | 38.2% | 1 |
| May 2026 | Seagate | 201K | 25.5% | 2 |
| May 2026 | Western Digital | 165K | 21% | 3 |
| May 2026 | QNAP | 90.5K | 11.5% | 4 |
| May 2026 | Asustor | 14.8K | 1.9% | 5 |
| May 2026 | TerraMaster | 14.8K | 1.9% | 6 |
| Jun 2026 | Synology | 301K | 38.2% | 1 |
| Jun 2026 | Seagate | 201K | 25.5% | 2 |
| Jun 2026 | Western Digital | 165K | 21% | 3 |
| Jun 2026 | QNAP | 90.5K | 11.5% | 4 |
| Jun 2026 | Asustor | 14.8K | 1.9% | 5 |
| Jun 2026 | TerraMaster | 14.8K | 1.9% | 6 |
| Jul 2026 | Synology | 301K | 39.8% | 1 |
| Jul 2026 | Seagate | 201K | 26.5% | 2 |
| Jul 2026 | Western Digital | 135K | 17.8% | 3 |
| Jul 2026 | QNAP | 90.5K | 12% | 4 |
| Jul 2026 | Asustor | 14.8K | 2% | 5 |
| Jul 2026 | TerraMaster | 14.8K | 2% | 6 |
| Aug 2026 | Synology | 301K | 38.2% | 1 |
| Aug 2026 | Seagate | 201K | 25.5% | 2 |
| Aug 2026 | Western Digital | 165K | 21% | 3 |
| Aug 2026 | QNAP | 90.5K | 11.5% | 4 |
| Aug 2026 | Asustor | 14.8K | 1.9% | 5 |
| Aug 2026 | TerraMaster | 14.8K | 1.9% | 6 |
| Sep 2026 | Asustor | — | — | — |
| Sep 2026 | QNAP | — | — | — |
| Sep 2026 | Seagate | — | — | — |
| Sep 2026 | Synology | — | — | — |
| Sep 2026 | TerraMaster | — | — | — |
| Sep 2026 | Western Digital | — | — | — |

## What is being compared

- **Asustor**: Measured on the search term “asustor”.
- **QNAP**: Measured on the search term “qnap”.
- **Seagate**: Measured on the search term “seagate”.
- **Synology**: Measured on the search term “synology”.
- **TerraMaster**: Measured on the search term “terramaster”.
- **Western Digital**: Measured on the search term “western digital”.

- [Asustor](/demand/global-en/brands/asustor)
- [QNAP](/demand/global-en/brands/qnap)
- [Seagate](/demand/global-en/brands/seagate)
- [Synology](/demand/global-en/brands/synology)
- [TerraMaster](/demand/global-en/brands/terramaster)
- [Western Digital](/demand/global-en/brands/western-digital)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among NAS drive brands worldwide?

In August 2026, Synology was the most searched among NAS drive brands worldwide, with an estimated 301K branded searches and 38.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "NAS drive brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nas-drive-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nas-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.