--- title: "Seagate vs Western Digital: Which is searched more?" description: "Is Seagate or Western Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NAS brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nas-brands/compare/seagate-vs-western-digital" publisher: "Brandwave" --- # Seagate vs Western Digital: Which is searched more? Is Seagate or Western Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NAS brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Seagate and Western Digital - **Competitive set**: NAS brands - **Market**: Global - **Month measured**: Sep 2026 - **Seagate Share of Search**: 18.5% - **Western Digital Share of Search**: 15.1% ## Is Seagate or Western Digital more popular in search? - In September 2026, Seagate had more branded searches than Western Digital among NAS brands worldwide. Seagate had about 165,000 branded searches, while Western Digital had 135,000. Seagate made up 18.5% of all NAS brand searches we track, and Western Digital accounted for 15.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Western Digital took it in February 2026, Seagate took it in May 2026. - Across the 12 months ending September 2026, Seagate’s share of searches among NAS brands worldwide moved from 16.5% to 18.5%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Western Digital’s share of searches among NAS brands worldwide moved from 13.6% to 15.1%, and its estimated monthly branded searches moved from 165K to 135K. ## Top NAS brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seagate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Western Digital did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Synology | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UGREEN | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | QNAP | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Asustor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TerraMaster | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Seagate | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Western Digital | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NAS brands - Asked ChatGPT "Which NAS brand should I buy?": 1. Synology, 2. UGREEN, 3. QNAP, 4. Asustor, 5. TerraMaster - Asked ChatGPT "What are the best NAS brands?": 1. Synology, 2. QNAP, 3. UGREEN, 4. Asustor, 5. TerraMaster - Asked ChatGPT "What's the best NAS brand for home backups?": 1. Synology, 2. UGREEN, 3. QNAP, 4. TerraMaster - Searched Google, AI Overview "best nas": 1. Synology, 2. UGREEN, 3. QNAP - Searched Google, AI Overview "nas for home": 1. Synology, 2. UGREEN, 3. Seagate Not named in any answer: Western Digital. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for NAS brands worldwide in September 2026? - In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches. - In September 2026, Seagate lost share of searches among NAS brands worldwide, from 21% to 18.5%. - In September 2026, Western Digital lost share of searches among NAS brands worldwide, from 17.2% to 15.1%. ## Month by month | Month | Seagate estimated searches | Seagate Share of Search | Seagate rank | Western Digital estimated searches | Western Digital Share of Search | Western Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 16.5% | 3 | 165K | 13.6% | 4 | | Nov 2025 | 165K | 14.4% | 3 | 165K | 14.4% | 4 | | Dec 2025 | 165K | 15.1% | 3 | 165K | 15.1% | 4 | | Jan 2026 | 201K | 17.3% | 3 | 201K | 17.3% | 4 | | Feb 2026 | 165K | 16% | 4 | 246K | 23.9% | 2 | | Mar 2026 | 165K | 15.7% | 3 | 165K | 15.7% | 4 | | Apr 2026 | 165K | 17.5% | 3 | 165K | 17.5% | 4 | | May 2026 | 201K | 21.7% | 2 | 165K | 17.8% | 3 | | Jun 2026 | 201K | 21% | 2 | 165K | 17.2% | 4 | | Jul 2026 | 201K | 22.4% | 2 | 135K | 15% | 4 | | Aug 2026 | 201K | 21% | 2 | 165K | 17.2% | 4 | | Sep 2026 | 165K | 18.5% | 3 | 135K | 15.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Seagate’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Seagate**: Measured on the search term “seagate”. - **Western Digital**: Measured on the search term “western digital”. - [Seagate profile](/demand/global-en/brands/seagate) - [Western Digital profile](/demand/global-en/brands/western-digital) - [All NAS brands worldwide](/demand/global-en/categories/nas-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Seagate or Western Digital more popular in search? In September 2026, Seagate had more branded searches than Western Digital among NAS brands worldwide. Seagate had about 165,000 branded searches, while Western Digital had 135,000. Seagate made up 18.5% of all NAS brand searches we track, and Western Digital accounted for 15.1%. ## Cite this page Brandwave. "Seagate vs Western Digital: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/nas-brands/compare/seagate-vs-western-digital This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nas-brands/compare/seagate-vs-western-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.