--- title: "NAS brands: Which are searched most?" description: "Compare the network storage brands people buy. Share of Search among Synology, Western Digital, QNAP, Asustor and TerraMaster, the NAS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nas-brands" publisher: "Brandwave" --- # NAS brands: Which are searched most? Compare the network storage brands people buy. Share of Search among Synology, Western Digital, QNAP, Asustor and TerraMaster, the NAS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: NAS brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Synology, 51.4% ## Which brand is most popular in search among NAS brands worldwide? - In August 2026, Synology was the most searched among NAS brands worldwide, with an estimated 301K branded searches and 51.4% estimated Share of Search within this set. - Western Digital is in 2nd place, 23.2 percentage points behind at 28.2% Share of Search. - Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide decreased from 56% to 51.4%. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide increased from 20.5% to 28.2%. - Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS brands worldwide decreased from 16.8% to 15.4%. - Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS brands worldwide decreased from 3.4% to 2.5%. - Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS brands worldwide decreased from 3.4% to 2.5%. - Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide peaked at 56% in October 2025 and was lowest at 43.4% in February 2026. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide peaked at 35.5% in February 2026 and was lowest at 20.5% in October 2025. - Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS brands worldwide peaked at 19% in December 2025 and was lowest at 15.4% in April 2026. - Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.5% in May 2026. - Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.5% in April 2026. ## Compare search popularity between leading brands - [Synology vs Western Digital: compare search popularity](/demand/global-en/compare/synology-vs-western-digital): 51.4% against 28.2% Share of Search. - [Synology vs QNAP: compare search popularity](/demand/global-en/compare/qnap-vs-synology): 51.4% against 15.4% Share of Search. - [Synology vs Asustor: compare search popularity](/demand/global-en/compare/asustor-vs-synology): 51.4% against 2.5% Share of Search. - [Synology vs TerraMaster: compare search popularity](/demand/global-en/compare/synology-vs-terramaster): 51.4% against 2.5% Share of Search. - [Western Digital vs QNAP: compare search popularity](/demand/global-en/compare/qnap-vs-western-digital): 28.2% against 15.4% Share of Search. - [Western Digital vs Asustor: compare search popularity](/demand/global-en/compare/asustor-vs-western-digital): 28.2% against 2.5% Share of Search. - [Western Digital vs TerraMaster: compare search popularity](/demand/global-en/compare/terramaster-vs-western-digital): 28.2% against 2.5% Share of Search. - [QNAP vs Asustor: compare search popularity](/demand/global-en/compare/asustor-vs-qnap): 15.4% against 2.5% Share of Search. - [QNAP vs TerraMaster: compare search popularity](/demand/global-en/compare/qnap-vs-terramaster): 15.4% against 2.5% Share of Search. - [Asustor vs TerraMaster: compare search popularity](/demand/global-en/compare/asustor-vs-terramaster): 2.5% Share of Search each. ## How did search popularity change for NAS brands worldwide in August 2026? - In August 2026, Western Digital gained estimated Share of Search among NAS brands worldwide, from 24.3% to 28.2%. - In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%. - In August 2026, QNAP lost estimated Share of Search among NAS brands worldwide, from 16.3% to 15.4%. - Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. - Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Synology | 51.4% | 301K | 0.0% | Synology | | 2 | Western Digital | 28.2% | 165K | +22.2% | Western Digital | | 3 | QNAP | 15.4% | 90.5K | 0.0% | QNAP | | 4 | Asustor | 2.5% | 14.8K | 0.0% | Asustor | | 5 | TerraMaster | 2.5% | 14.8K | 0.0% | TerraMaster | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Synology | 450K | 56% | 1 | | Oct 2025 | Western Digital | 165K | 20.5% | 2 | | Oct 2025 | QNAP | 135K | 16.8% | 3 | | Oct 2025 | Asustor | 27.1K | 3.4% | 4 | | Oct 2025 | TerraMaster | 27.1K | 3.4% | 5 | | Nov 2025 | Synology | 368K | 51% | 1 | | Nov 2025 | Western Digital | 165K | 22.8% | 2 | | Nov 2025 | QNAP | 135K | 18.7% | 3 | | Nov 2025 | Asustor | 27.1K | 3.8% | 4 | | Nov 2025 | TerraMaster | 27.1K | 3.8% | 5 | | Dec 2025 | Synology | 368K | 51.7% | 1 | | Dec 2025 | Western Digital | 165K | 23.2% | 2 | | Dec 2025 | QNAP | 135K | 19% | 3 | | Dec 2025 | Asustor | 22.2K | 3.1% | 4 | | Dec 2025 | TerraMaster | 22.2K | 3.1% | 5 | | Jan 2026 | Synology | 368K | 49.2% | 1 | | Jan 2026 | Western Digital | 201K | 26.9% | 2 | | Jan 2026 | QNAP | 135K | 18% | 3 | | Jan 2026 | Asustor | 22.2K | 3% | 4 | | Jan 2026 | TerraMaster | 22.2K | 3% | 5 | | Feb 2026 | Synology | 301K | 43.4% | 1 | | Feb 2026 | Western Digital | 246K | 35.5% | 2 | | Feb 2026 | QNAP | 110K | 15.9% | 3 | | Feb 2026 | Asustor | 18.1K | 2.6% | 4 | | Feb 2026 | TerraMaster | 18.1K | 2.6% | 5 | | Mar 2026 | Synology | 368K | 54.2% | 1 | | Mar 2026 | Western Digital | 165K | 24.3% | 2 | | Mar 2026 | QNAP | 110K | 16.2% | 3 | | Mar 2026 | Asustor | 18.1K | 2.7% | 4 | | Mar 2026 | TerraMaster | 18.1K | 2.7% | 5 | | Apr 2026 | Synology | 301K | 51.1% | 1 | | Apr 2026 | Western Digital | 165K | 28% | 2 | | Apr 2026 | QNAP | 90.5K | 15.4% | 3 | | Apr 2026 | Asustor | 18.1K | 3.1% | 4 | | Apr 2026 | TerraMaster | 14.8K | 2.5% | 5 | | May 2026 | Synology | 301K | 51.4% | 1 | | May 2026 | Western Digital | 165K | 28.2% | 2 | | May 2026 | QNAP | 90.5K | 15.4% | 3 | | May 2026 | Asustor | 14.8K | 2.5% | 4 | | May 2026 | TerraMaster | 14.8K | 2.5% | 5 | | Jun 2026 | Synology | 301K | 51.4% | 1 | | Jun 2026 | Western Digital | 165K | 28.2% | 2 | | Jun 2026 | QNAP | 90.5K | 15.4% | 3 | | Jun 2026 | Asustor | 14.8K | 2.5% | 4 | | Jun 2026 | TerraMaster | 14.8K | 2.5% | 5 | | Jul 2026 | Synology | 301K | 54.1% | 1 | | Jul 2026 | Western Digital | 135K | 24.3% | 2 | | Jul 2026 | QNAP | 90.5K | 16.3% | 3 | | Jul 2026 | Asustor | 14.8K | 2.7% | 4 | | Jul 2026 | TerraMaster | 14.8K | 2.7% | 5 | | Aug 2026 | Synology | 301K | 51.4% | 1 | | Aug 2026 | Western Digital | 165K | 28.2% | 2 | | Aug 2026 | QNAP | 90.5K | 15.4% | 3 | | Aug 2026 | Asustor | 14.8K | 2.5% | 4 | | Aug 2026 | TerraMaster | 14.8K | 2.5% | 5 | | Sep 2026 | Asustor | — | — | — | | Sep 2026 | QNAP | — | — | — | | Sep 2026 | Synology | — | — | — | | Sep 2026 | TerraMaster | — | — | — | | Sep 2026 | Western Digital | — | — | — | ## What is being compared - **Asustor**: Measured on the search term “asustor”. - **QNAP**: Measured on the search term “qnap”. - **Synology**: Measured on the search term “synology”. - **TerraMaster**: Measured on the search term “terramaster”. - **Western Digital**: Measured on the search term “western digital”. - [Asustor](/demand/global-en/brands/asustor) - [QNAP](/demand/global-en/brands/qnap) - [Synology](/demand/global-en/brands/synology) - [TerraMaster](/demand/global-en/brands/terramaster) - [Western Digital](/demand/global-en/brands/western-digital) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among NAS brands worldwide? In August 2026, Synology was the most searched among NAS brands worldwide, with an estimated 301K branded searches and 51.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "NAS brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/nas-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nas-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.