---
title: "Nappy brands: Which are searched most?"
description: "Compare the nappy brands parents buy. Share of Search among Pampers, Huggies, Rascal and Friends, Eco by Naty and Treasures, the nappy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nappy-brands"
publisher: "Brandwave"
---

# Nappy brands: Which are searched most?

Compare the nappy brands parents buy. Share of Search among Pampers, Huggies, Rascal and Friends, Eco by Naty and Treasures, the nappy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nappy brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pampers, 59.2%

## Which brand is most popular in search among nappy brands worldwide?

- In August 2026, Pampers was the most searched among nappy brands worldwide, with an estimated 450K branded searches and 59.2% estimated Share of Search within this set.
- Huggies is in 2nd place, 19.6 percentage points behind at 39.6% Share of Search.
- Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide decreased from 67.9% to 59.2%.
- Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands worldwide increased from 30.4% to 39.6%.
- Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide peaked at 68.3% in May 2026 and was lowest at 59.2% in August 2026.
- Across the 11 months ending August 2026, Rascal and Friends, Eco by Naty and Treasures held steady: their estimated Share of Search among nappy brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pampers vs Huggies: compare search popularity](/demand/global-en/compare/huggies-vs-pampers): 59.2% against 39.6% Share of Search.

## How did search popularity change for nappy brands worldwide in August 2026?

- In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.
- In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%.
- Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
- Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pampers | 59.2% | 450K | 0.0% | Procter & Gamble |
| 2 | Huggies | 39.6% | 301K | +22.4% | Huggies |
| 3 | Rascal and Friends | 0.58% | 4.4K | 0.0% | Rascal and Friends |
| 4 | Eco by Naty | 0.47% | 3.6K | 0.0% | Eco by Naty |
| 5 | Treasures | 0.12% | 880 | -12.0% | Treasures |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pampers | 550K | 67.9% | 1 |
| Oct 2025 | Huggies | 246K | 30.4% | 2 |
| Oct 2025 | Rascal and Friends | 8.1K | 1% | 3 |
| Oct 2025 | Eco by Naty | 5.4K | 0.67% | 4 |
| Oct 2025 | Treasures | 880 | 0.11% | 5 |
| Nov 2025 | Pampers | 550K | 68% | 1 |
| Nov 2025 | Huggies | 246K | 30.4% | 2 |
| Nov 2025 | Rascal and Friends | 8.1K | 1% | 3 |
| Nov 2025 | Eco by Naty | 4.4K | 0.54% | 4 |
| Nov 2025 | Treasures | 720 | 0.09% | 5 |
| Dec 2025 | Pampers | 550K | 68.1% | 1 |
| Dec 2025 | Huggies | 246K | 30.5% | 2 |
| Dec 2025 | Rascal and Friends | 6.6K | 0.82% | 3 |
| Dec 2025 | Eco by Naty | 4.4K | 0.54% | 4 |
| Dec 2025 | Treasures | 720 | 0.09% | 5 |
| Jan 2026 | Pampers | 550K | 68% | 1 |
| Jan 2026 | Huggies | 246K | 30.4% | 2 |
| Jan 2026 | Rascal and Friends | 6.6K | 0.82% | 3 |
| Jan 2026 | Eco by Naty | 5.4K | 0.67% | 4 |
| Jan 2026 | Treasures | 720 | 0.09% | 5 |
| Feb 2026 | Pampers | 450K | 63.7% | 1 |
| Feb 2026 | Huggies | 246K | 34.8% | 2 |
| Feb 2026 | Rascal and Friends | 5.4K | 0.76% | 3 |
| Feb 2026 | Eco by Naty | 4.4K | 0.62% | 4 |
| Feb 2026 | Treasures | 720 | 0.1% | 5 |
| Mar 2026 | Pampers | 550K | 68.2% | 1 |
| Mar 2026 | Huggies | 246K | 30.5% | 2 |
| Mar 2026 | Rascal and Friends | 5.4K | 0.67% | 3 |
| Mar 2026 | Eco by Naty | 4.4K | 0.55% | 4 |
| Mar 2026 | Treasures | 720 | 0.09% | 5 |
| Apr 2026 | Pampers | 550K | 68.2% | 1 |
| Apr 2026 | Huggies | 246K | 30.5% | 2 |
| Apr 2026 | Rascal and Friends | 5.4K | 0.67% | 3 |
| Apr 2026 | Eco by Naty | 4.4K | 0.55% | 4 |
| Apr 2026 | Treasures | 880 | 0.11% | 5 |
| May 2026 | Pampers | 550K | 68.3% | 1 |
| May 2026 | Huggies | 246K | 30.5% | 2 |
| May 2026 | Rascal and Friends | 5.4K | 0.67% | 3 |
| May 2026 | Eco by Naty | 3.6K | 0.45% | 4 |
| May 2026 | Treasures | 720 | 0.09% | 5 |
| Jun 2026 | Pampers | 450K | 63.8% | 1 |
| Jun 2026 | Huggies | 246K | 34.9% | 2 |
| Jun 2026 | Rascal and Friends | 4.4K | 0.62% | 3 |
| Jun 2026 | Eco by Naty | 3.6K | 0.51% | 4 |
| Jun 2026 | Treasures | 880 | 0.12% | 5 |
| Jul 2026 | Pampers | 450K | 63.8% | 1 |
| Jul 2026 | Huggies | 246K | 34.9% | 2 |
| Jul 2026 | Rascal and Friends | 4.4K | 0.62% | 3 |
| Jul 2026 | Eco by Naty | 3.6K | 0.51% | 4 |
| Jul 2026 | Treasures | 1K | 0.14% | 5 |
| Aug 2026 | Pampers | 450K | 59.2% | 1 |
| Aug 2026 | Huggies | 301K | 39.6% | 2 |
| Aug 2026 | Rascal and Friends | 4.4K | 0.58% | 3 |
| Aug 2026 | Eco by Naty | 3.6K | 0.47% | 4 |
| Aug 2026 | Treasures | 880 | 0.12% | 5 |
| Sep 2026 | Eco by Naty | — | — | — |
| Sep 2026 | Huggies | — | — | — |
| Sep 2026 | Pampers | — | — | — |
| Sep 2026 | Rascal and Friends | — | — | — |
| Sep 2026 | Treasures | — | — | — |

## What is being compared

- **Eco by Naty**: Measured on the search term “eco by naty”.
- **Huggies**: Measured on the search term “huggies”.
- **Pampers**: Measured on the search term “pampers”.
- **Rascal and Friends**: Measured on the search term “rascal and friends”.
- **Treasures**: Measured on the search term “treasures nappies”.

- [Eco by Naty](/demand/global-en/brands/eco-by-naty)
- [Huggies](/demand/global-en/brands/huggies)
- [Pampers](/demand/global-en/brands/pampers)
- [Rascal and Friends](/demand/global-en/brands/rascal-and-friends)
- [Treasures](/demand/global-en/brands/treasures)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nappy brands worldwide?

In August 2026, Pampers was the most searched among nappy brands worldwide, with an estimated 450K branded searches and 59.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Nappy brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/nappy-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nappy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.