--- title: "Nappy bags: Which are searched most?" description: "Compare the nappy bags people search for. Share of Search among Munchkin, Ju-Ju-Be, Skip Hop, PacaPod, Storksak and Babymel, the nappy bags Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nappy-bags" publisher: "Brandwave" --- # Nappy bags: Which are searched most? Compare the nappy bags people search for. Share of Search among Munchkin, Ju-Ju-Be, Skip Hop, PacaPod, Storksak and Babymel, the nappy bags Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nappy bags - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Munchkin, 53.9% ## Which brand is most popular in search among nappy bags worldwide? - In August 2026, Munchkin was the most searched among nappy bags worldwide, with an estimated 368K branded searches and 53.9% estimated Share of Search within this set. - Ju-Ju-Be is in 2nd place, 16.9 percentage points behind at 37% Share of Search. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide decreased from 55.6% to 53.9%. - Across the 11 months ending August 2026, Ju-Ju-Be’s estimated Share of Search among nappy bags worldwide decreased from 38.2% to 37%. - Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among nappy bags worldwide increased from 6.1% to 8.9%. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide peaked at 59.6% in December 2025 and was lowest at 50.7% in February 2026. - Across the 11 months ending August 2026, Ju-Ju-Be’s estimated Share of Search among nappy bags worldwide peaked at 42.4% in January 2026 and was lowest at 33% in June 2026. - Across the 11 months ending August 2026, PacaPod, Storksak and Babymel held steady: their estimated Share of Search among nappy bags worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Munchkin vs Ju-Ju-Be: compare search popularity](/demand/global-en/compare/ju-ju-be-vs-munchkin): 53.9% against 37% Share of Search. - [Munchkin vs Skip Hop: compare search popularity](/demand/global-en/compare/munchkin-vs-skip-hop): 53.9% against 8.9% Share of Search. - [Ju-Ju-Be vs Skip Hop: compare search popularity](/demand/global-en/compare/ju-ju-be-vs-skip-hop): 37% against 8.9% Share of Search. ## How did search popularity change for nappy bags worldwide in August 2026? - In August 2026, Ju-Ju-Be gained estimated Share of Search among nappy bags worldwide, from 33% to 37%. - In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 7.9% to 8.9%. - In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 58.9% to 53.9%. - Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026. - Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Munchkin | 53.9% | 368K | 0.0% | Munchkin | | 2 | Ju-Ju-Be | 37% | 253K | +22.4% | Ju-Ju-Be | | 3 | Skip Hop | 8.9% | 60.5K | +22.2% | Skip Hop | | 4 | PacaPod | 0.13% | 880 | +22.2% | PacaPod | | 5 | Storksak | 0.05% | 320 | +23.1% | Storksak | | 6 | Babymel | 0.02% | 170 | 0.0% | Babymel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Munchkin | 450K | 55.6% | 1 | | Oct 2025 | Ju-Ju-Be | 309K | 38.2% | 2 | | Oct 2025 | Skip Hop | 49.5K | 6.1% | 3 | | Oct 2025 | PacaPod | 1K | 0.12% | 4 | | Oct 2025 | Storksak | 320 | 0.04% | 5 | | Oct 2025 | Babymel | 140 | 0.02% | 6 | | Nov 2025 | Munchkin | 450K | 58.9% | 1 | | Nov 2025 | Ju-Ju-Be | 253K | 33% | 2 | | Nov 2025 | Skip Hop | 60.5K | 7.9% | 3 | | Nov 2025 | PacaPod | 880 | 0.12% | 4 | | Nov 2025 | Storksak | 320 | 0.04% | 5 | | Nov 2025 | Babymel | 170 | 0.02% | 6 | | Dec 2025 | Munchkin | 450K | 59.6% | 1 | | Dec 2025 | Ju-Ju-Be | 254K | 33.7% | 2 | | Dec 2025 | Skip Hop | 49.5K | 6.6% | 3 | | Dec 2025 | PacaPod | 720 | 0.1% | 4 | | Dec 2025 | Storksak | 210 | 0.03% | 5 | | Dec 2025 | Babymel | 140 | 0.02% | 6 | | Jan 2026 | Munchkin | 450K | 50.7% | 1 | | Jan 2026 | Ju-Ju-Be | 376K | 42.4% | 2 | | Jan 2026 | Skip Hop | 60.5K | 6.8% | 3 | | Jan 2026 | PacaPod | 1K | 0.11% | 4 | | Jan 2026 | Storksak | 260 | 0.03% | 5 | | Jan 2026 | Babymel | 140 | 0.02% | 6 | | Feb 2026 | Munchkin | 368K | 50.7% | 1 | | Feb 2026 | Ju-Ju-Be | 308K | 42.3% | 2 | | Feb 2026 | Skip Hop | 49.5K | 6.8% | 3 | | Feb 2026 | PacaPod | 880 | 0.12% | 4 | | Feb 2026 | Storksak | 260 | 0.04% | 5 | | Feb 2026 | Babymel | 140 | 0.02% | 6 | | Mar 2026 | Munchkin | 368K | 54.8% | 1 | | Mar 2026 | Ju-Ju-Be | 253K | 37.6% | 2 | | Mar 2026 | Skip Hop | 49.5K | 7.4% | 3 | | Mar 2026 | PacaPod | 880 | 0.13% | 4 | | Mar 2026 | Storksak | 260 | 0.04% | 5 | | Mar 2026 | Babymel | 110 | 0.02% | 6 | | Apr 2026 | Munchkin | 368K | 54.8% | 1 | | Apr 2026 | Ju-Ju-Be | 253K | 37.6% | 2 | | Apr 2026 | Skip Hop | 49.5K | 7.4% | 3 | | Apr 2026 | PacaPod | 1K | 0.15% | 4 | | Apr 2026 | Storksak | 260 | 0.04% | 5 | | Apr 2026 | Babymel | 140 | 0.02% | 6 | | May 2026 | Munchkin | 368K | 58.8% | 1 | | May 2026 | Ju-Ju-Be | 208K | 33.1% | 2 | | May 2026 | Skip Hop | 49.5K | 7.9% | 3 | | May 2026 | PacaPod | 880 | 0.14% | 4 | | May 2026 | Storksak | 260 | 0.04% | 5 | | May 2026 | Babymel | 140 | 0.02% | 6 | | Jun 2026 | Munchkin | 368K | 58.9% | 1 | | Jun 2026 | Ju-Ju-Be | 206K | 33% | 2 | | Jun 2026 | Skip Hop | 49.5K | 7.9% | 3 | | Jun 2026 | PacaPod | 720 | 0.12% | 4 | | Jun 2026 | Storksak | 320 | 0.05% | 5 | | Jun 2026 | Babymel | 140 | 0.02% | 6 | | Jul 2026 | Munchkin | 368K | 58.9% | 1 | | Jul 2026 | Ju-Ju-Be | 206K | 33% | 2 | | Jul 2026 | Skip Hop | 49.5K | 7.9% | 3 | | Jul 2026 | PacaPod | 720 | 0.12% | 4 | | Jul 2026 | Storksak | 260 | 0.04% | 5 | | Jul 2026 | Babymel | 170 | 0.03% | 6 | | Aug 2026 | Munchkin | 368K | 53.9% | 1 | | Aug 2026 | Ju-Ju-Be | 253K | 37% | 2 | | Aug 2026 | Skip Hop | 60.5K | 8.9% | 3 | | Aug 2026 | PacaPod | 880 | 0.13% | 4 | | Aug 2026 | Storksak | 320 | 0.05% | 5 | | Aug 2026 | Babymel | 170 | 0.02% | 6 | | Sep 2026 | Babymel | — | — | — | | Sep 2026 | Ju-Ju-Be | — | — | — | | Sep 2026 | Munchkin | — | — | — | | Sep 2026 | PacaPod | — | — | — | | Sep 2026 | Skip Hop | — | — | — | | Sep 2026 | Storksak | — | — | — | ## What is being compared - **Babymel**: Measured on the search term “babymel bag”. - **Ju-Ju-Be**: Measured on the search terms “ju ju be” and “jujube”, summed into one figure. - **Munchkin**: Measured on the search term “munchkin”. - **PacaPod**: Measured on the search term “paca pod”. - **Skip Hop**: Measured on the search term “skip hop”. - **Storksak**: Measured on the search term “storksak bag”. - [Babymel](/demand/global-en/brands/babymel) - [Ju-Ju-Be](/demand/global-en/brands/ju-ju-be) - [Munchkin](/demand/global-en/brands/munchkin) - [PacaPod](/demand/global-en/brands/pacapod) - [Skip Hop](/demand/global-en/brands/skip-hop) - [Storksak](/demand/global-en/brands/storksak) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nappy bags worldwide? In August 2026, Munchkin was the most searched among nappy bags worldwide, with an estimated 368K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Nappy bags: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/nappy-bags This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nappy-bags. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.