---
title: "Eco by Naty vs Huggies: Which is searched more?"
description: "Which is more popular in search, Eco by Naty or Huggies? Compare estimated monthly branded-search demand and Share of Search inside the Nappies brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nappies-brands/compare/eco-by-naty-vs-huggies"
publisher: "Brandwave"
---

# Eco by Naty vs Huggies: Which is searched more?

Which is more popular in search, Eco by Naty or Huggies? Compare estimated monthly branded-search demand and Share of Search inside the Nappies brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Eco by Naty and Huggies
- **Competitive set**: Nappies brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Eco by Naty Share of Search**: 1.1%
- **Huggies Share of Search**: 97.1%

## Which is more popular in search, Eco by Naty or Huggies?

- In September 2026, Huggies had more branded searches than Eco by Naty among nappies brands worldwide. Huggies was estimated to have 246K branded searches compared to Eco by Naty’s 2.9K, and held a 97.1% Share of Search versus Eco by Naty’s 1.1%.
- Huggies was ahead of Eco by Naty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eco by Naty’s estimated Share of Search among nappies brands worldwide moved from 2.1% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
- Across the 12 months ending September 2026, Huggies’ estimated Share of Search among nappies brands worldwide moved from 94.8% to 97.1%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for nappies brands worldwide in September 2026?

- Estimated monthly branded searches for Eco by Naty worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

## Month by month

| Month | Eco by Naty estimated searches | Eco by Naty Share of Search | Eco by Naty rank | Huggies estimated searches | Huggies Share of Search | Huggies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 2.1% | 3 | 246K | 94.8% | 1 |
| Nov 2025 | 4.4K | 1.7% | 3 | 246K | 95.2% | 1 |
| Dec 2025 | 4.4K | 1.7% | 3 | 246K | 95.7% | 1 |
| Jan 2026 | 5.4K | 2.1% | 3 | 246K | 95.3% | 1 |
| Feb 2026 | 4.4K | 1.7% | 3 | 246K | 96.2% | 1 |
| Mar 2026 | 4.4K | 1.7% | 3 | 246K | 96.2% | 1 |
| Apr 2026 | 4.4K | 1.7% | 3 | 246K | 96.2% | 1 |
| May 2026 | 3.6K | 1.4% | 3 | 246K | 96.5% | 1 |
| Jun 2026 | 3.6K | 1.4% | 3 | 246K | 96.9% | 1 |
| Jul 2026 | 3.6K | 1.4% | 3 | 246K | 96.9% | 1 |
| Aug 2026 | 3.6K | 1.2% | 3 | 301K | 97.4% | 1 |
| Sep 2026 | 2.9K | 1.1% | 3 | 246K | 97.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Eco by Naty’s and Huggies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Eco by Naty**: Measured on the search term “eco by naty”.
- **Huggies**: Measured on the search term “huggies”.

- [Eco by Naty profile](/demand/global-en/brands/eco-by-naty)
- [Huggies profile](/demand/global-en/brands/huggies)
- [All nappies brands worldwide](/demand/global-en/categories/nappies-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Eco by Naty or Huggies?

In September 2026, Huggies had more branded searches than Eco by Naty among nappies brands worldwide. Huggies was estimated to have 246K branded searches compared to Eco by Naty’s 2.9K, and held a 97.1% Share of Search versus Eco by Naty’s 1.1%.

## Cite this page

Brandwave. "Eco by Naty vs Huggies: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/nappies-brands/compare/eco-by-naty-vs-huggies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nappies-brands/compare/eco-by-naty-vs-huggies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.