--- title: "Nail polish brands: Which brands are most popular in search?" description: "Compare the nail polish brands people buy. Share of Search among CND, OPI, Essie, Sally Hansen and Nailtopia, the nail polish brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/nail-polish-brands" publisher: "Brandwave" --- # Nail polish brands: Which brands are most popular in search? Compare the nail polish brands people buy. Share of Search among CND, OPI, Essie, Sally Hansen and Nailtopia, the nail polish brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nail polish brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: CND, 36% ## Which brand is most popular in search among nail polish brands worldwide? - CND and OPI share the highest estimated Share of Search among nail polish brands worldwide, at 36% in August 2026. - Across the 11 months ending August 2026, CND’s estimated Share of Search among nail polish brands worldwide peaked at 39.8% in April 2026 and was lowest at 33.3% in July 2026. - Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands worldwide peaked at 37.2% in February 2026 and was lowest at 30.7% in June 2026. - Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands worldwide peaked at 22.2% in July 2026 and was lowest at 13.6% in February 2026. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands worldwide peaked at 13.8% in June 2026 and was lowest at 10% in July 2026. - Across the 11 months ending August 2026, CND, OPI, Essie, Sally Hansen and Nailtopia held steady: their estimated Share of Search among nail polish brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CND vs OPI: compare search popularity](/demand/global-en/compare/cnd-vs-opi): 36% Share of Search each. - [CND vs Essie: compare search popularity](/demand/global-en/compare/cnd-vs-essie): 36% against 16.1% Share of Search. - [CND vs Sally Hansen: compare search popularity](/demand/global-en/compare/cnd-vs-sally-hansen): 36% against 10.8% Share of Search. - [OPI vs Essie: compare search popularity](/demand/global-en/compare/essie-vs-opi): 36% against 16.1% Share of Search. - [OPI vs Sally Hansen: compare search popularity](/demand/global-en/compare/opi-vs-sally-hansen): 36% against 10.8% Share of Search. - [Essie vs Sally Hansen: compare search popularity](/demand/global-en/compare/essie-vs-sally-hansen): 16.1% against 10.8% Share of Search. ## How did search popularity change for nail polish brands worldwide in August 2026? - In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%. - In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%. - In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands worldwide, from 10% to 10.8%. - In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%. - Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CND | 36% | 165K | 0.0% | CND | | 2 | OPI | 36% | 165K | 0.0% | OPI | | 3 | Essie | 16.1% | 74K | -32.7% | Essie | | 4 | Sally Hansen | 10.8% | 49.5K | 0.0% | Sally Hansen | | 5 | Nailtopia | 1.2% | 5.4K | 0.0% | Nailtopia | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CND | 165K | 36% | 1 | | Oct 2025 | OPI | 165K | 36% | 2 | | Oct 2025 | Essie | 74K | 16.2% | 3 | | Oct 2025 | Sally Hansen | 49.5K | 10.8% | 4 | | Oct 2025 | Nailtopia | 4.4K | 0.96% | 5 | | Nov 2025 | CND | 165K | 36.1% | 1 | | Nov 2025 | OPI | 165K | 36.1% | 2 | | Nov 2025 | Essie | 74K | 16.2% | 3 | | Nov 2025 | Sally Hansen | 49.5K | 10.8% | 4 | | Nov 2025 | Nailtopia | 3.6K | 0.79% | 5 | | Dec 2025 | CND | 165K | 38.5% | 1 | | Dec 2025 | OPI | 135K | 31.5% | 2 | | Dec 2025 | Essie | 74K | 17.3% | 3 | | Dec 2025 | Sally Hansen | 49.5K | 11.5% | 4 | | Dec 2025 | Nailtopia | 5.4K | 1.3% | 5 | | Jan 2026 | CND | 165K | 36% | 1 | | Jan 2026 | OPI | 165K | 36% | 2 | | Jan 2026 | Essie | 74K | 16.2% | 3 | | Jan 2026 | Sally Hansen | 49.5K | 10.8% | 4 | | Jan 2026 | Nailtopia | 4.4K | 0.96% | 5 | | Feb 2026 | CND | 165K | 37.2% | 1 | | Feb 2026 | OPI | 165K | 37.2% | 2 | | Feb 2026 | Essie | 60.5K | 13.6% | 3 | | Feb 2026 | Sally Hansen | 49.5K | 11.2% | 4 | | Feb 2026 | Nailtopia | 3.6K | 0.81% | 5 | | Mar 2026 | CND | 165K | 36% | 1 | | Mar 2026 | OPI | 165K | 36% | 2 | | Mar 2026 | Essie | 74K | 16.2% | 3 | | Mar 2026 | Sally Hansen | 49.5K | 10.8% | 4 | | Mar 2026 | Nailtopia | 4.4K | 0.96% | 5 | | Apr 2026 | CND | 165K | 39.8% | 1 | | Apr 2026 | OPI | 135K | 32.6% | 2 | | Apr 2026 | Essie | 60.5K | 14.6% | 3 | | Apr 2026 | Sally Hansen | 49.5K | 11.9% | 4 | | Apr 2026 | Nailtopia | 4.4K | 1.1% | 5 | | May 2026 | CND | 165K | 35.1% | 1 | | May 2026 | OPI | 165K | 35.1% | 2 | | May 2026 | Essie | 74K | 15.7% | 3 | | May 2026 | Sally Hansen | 60.5K | 12.9% | 4 | | May 2026 | Nailtopia | 5.4K | 1.1% | 5 | | Jun 2026 | CND | 165K | 37.5% | 1 | | Jun 2026 | OPI | 135K | 30.7% | 2 | | Jun 2026 | Essie | 74K | 16.8% | 3 | | Jun 2026 | Sally Hansen | 60.5K | 13.8% | 4 | | Jun 2026 | Nailtopia | 5.4K | 1.2% | 5 | | Jul 2026 | CND | 165K | 33.3% | 1 | | Jul 2026 | OPI | 165K | 33.3% | 2 | | Jul 2026 | Essie | 110K | 22.2% | 3 | | Jul 2026 | Sally Hansen | 49.5K | 10% | 4 | | Jul 2026 | Nailtopia | 5.4K | 1.1% | 5 | | Aug 2026 | CND | 165K | 36% | 1 | | Aug 2026 | OPI | 165K | 36% | 2 | | Aug 2026 | Essie | 74K | 16.1% | 3 | | Aug 2026 | Sally Hansen | 49.5K | 10.8% | 4 | | Aug 2026 | Nailtopia | 5.4K | 1.2% | 5 | | Sep 2026 | CND | — | — | — | | Sep 2026 | Essie | — | — | — | | Sep 2026 | Nailtopia | — | — | — | | Sep 2026 | OPI | — | — | — | | Sep 2026 | Sally Hansen | — | — | — | ## What is being compared - **CND**: Measured on the search term “cnd”. - **Essie**: Measured on the search term “essie”. - **Nailtopia**: Measured on the search term “nailtopia”. - **OPI**: Measured on the search term “opi”. - **Sally Hansen**: Measured on the search term “sally hansen”. - [CND](/demand/global-en/brands/cnd) - [Essie](/demand/global-en/brands/essie) - [Nailtopia](/demand/global-en/brands/nailtopia) - [OPI](/demand/global-en/brands/opi) - [Sally Hansen](/demand/global-en/brands/sally-hansen) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nail polish brands worldwide? CND and OPI share the highest estimated Share of Search among nail polish brands worldwide, at 36% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Nail polish brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nail-polish-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nail-polish-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.