---
title: "Nail file brands: Which brands are most popular in search?"
description: "Compare the nail file brands people buy. Share of Search among Trim, Revlon, OPI, Sally Hansen, Bona Fide Beauty and Nailene, the nail file brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nail-file-brands"
publisher: "Brandwave"
---

# Nail file brands: Which brands are most popular in search?

Compare the nail file brands people buy. Share of Search among Trim, Revlon, OPI, Sally Hansen, Bona Fide Beauty and Nailene, the nail file brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nail file brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Trim, 42%

## Which brand is most popular in search among nail file brands worldwide?

- In August 2026, Trim was the most searched among nail file brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set.
- Revlon is in 2nd place, 13.9 percentage points behind at 28% Share of Search.
- Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide increased from 34.8% to 42%.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide decreased from 34.8% to 28%.
- Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide peaked at 42% in July 2026 and was lowest at 34.8% in November 2025.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide peaked at 36.3% in December 2025 and was lowest at 27.2% in June 2026.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail file brands worldwide peaked at 24.9% in February 2026 and was lowest at 19.9% in December 2025.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail file brands worldwide peaked at 10% in June 2026 and was lowest at 6.5% in January 2026.
- Across the 11 months ending August 2026, Trim rose from 2nd to 1st among nail file brands worldwide.
- Across the 11 months ending August 2026, Revlon fell from 1st to 2nd among nail file brands worldwide.
- Across the 11 months ending August 2026, OPI, Sally Hansen, Bona Fide Beauty and Nailene held steady: their estimated Share of Search among nail file brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Trim vs Revlon: compare search popularity](/demand/global-en/compare/revlon-vs-trim): 42% against 28% Share of Search.
- [Trim vs OPI: compare search popularity](/demand/global-en/compare/opi-vs-trim): 42% against 23% Share of Search.
- [Trim vs Sally Hansen: compare search popularity](/demand/global-en/compare/sally-hansen-vs-trim): 42% against 6.9% Share of Search.
- [Revlon vs OPI: compare search popularity](/demand/global-en/compare/opi-vs-revlon): 28% against 23% Share of Search.
- [Revlon vs Sally Hansen: compare search popularity](/demand/global-en/compare/revlon-vs-sally-hansen): 28% against 6.9% Share of Search.
- [OPI vs Sally Hansen: compare search popularity](/demand/global-en/compare/opi-vs-sally-hansen): 23% against 6.9% Share of Search.

## How did search popularity change for nail file brands worldwide in August 2026?

- Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
- Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trim | 42% | 301K | 0.0% | Trim |
| 2 | Revlon | 28% | 201K | 0.0% | Revlon |
| 3 | OPI | 23% | 165K | 0.0% | OPI |
| 4 | Sally Hansen | 6.9% | 49.5K | 0.0% | Sally Hansen |
| 5 | Bona Fide Beauty | 0.08% | 590 | +22.9% | Bona Fide Beauty |
| 6 | Nailene | 0.02% | 140 | +27.3% | Nailene |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Revlon | 246K | 34.8% | 1 |
| Oct 2025 | Trim | 246K | 34.8% | 2 |
| Oct 2025 | OPI | 165K | 23.3% | 3 |
| Oct 2025 | Sally Hansen | 49.5K | 7% | 4 |
| Oct 2025 | Bona Fide Beauty | 480 | 0.07% | 5 |
| Oct 2025 | Nailene | 110 | 0.02% | 6 |
| Nov 2025 | Revlon | 246K | 34.8% | 1 |
| Nov 2025 | Trim | 246K | 34.8% | 2 |
| Nov 2025 | OPI | 165K | 23.3% | 3 |
| Nov 2025 | Sally Hansen | 49.5K | 7% | 4 |
| Nov 2025 | Bona Fide Beauty | 720 | 0.1% | 5 |
| Nov 2025 | Nailene | 140 | 0.02% | 6 |
| Dec 2025 | Revlon | 246K | 36.3% | 1 |
| Dec 2025 | Trim | 246K | 36.3% | 2 |
| Dec 2025 | OPI | 135K | 19.9% | 3 |
| Dec 2025 | Sally Hansen | 49.5K | 7.3% | 4 |
| Dec 2025 | Bona Fide Beauty | 720 | 0.11% | 5 |
| Dec 2025 | Nailene | 110 | 0.02% | 6 |
| Jan 2026 | Trim | 301K | 39.5% | 1 |
| Jan 2026 | Revlon | 246K | 32.3% | 2 |
| Jan 2026 | OPI | 165K | 21.6% | 3 |
| Jan 2026 | Sally Hansen | 49.5K | 6.5% | 4 |
| Jan 2026 | Bona Fide Beauty | 720 | 0.09% | 5 |
| Jan 2026 | Nailene | 110 | 0.01% | 6 |
| Feb 2026 | Trim | 246K | 37.2% | 1 |
| Feb 2026 | Revlon | 201K | 30.4% | 2 |
| Feb 2026 | OPI | 165K | 24.9% | 3 |
| Feb 2026 | Sally Hansen | 49.5K | 7.5% | 4 |
| Feb 2026 | Bona Fide Beauty | 480 | 0.07% | 5 |
| Feb 2026 | Nailene | 110 | 0.02% | 6 |
| Mar 2026 | Trim | 246K | 37.2% | 1 |
| Mar 2026 | Revlon | 201K | 30.4% | 2 |
| Mar 2026 | OPI | 165K | 24.9% | 3 |
| Mar 2026 | Sally Hansen | 49.5K | 7.5% | 4 |
| Mar 2026 | Bona Fide Beauty | 480 | 0.07% | 5 |
| Mar 2026 | Nailene | 170 | 0.03% | 6 |
| Apr 2026 | Trim | 246K | 38.9% | 1 |
| Apr 2026 | Revlon | 201K | 31.8% | 2 |
| Apr 2026 | OPI | 135K | 21.4% | 3 |
| Apr 2026 | Sally Hansen | 49.5K | 7.8% | 4 |
| Apr 2026 | Bona Fide Beauty | 480 | 0.08% | 5 |
| Apr 2026 | Nailene | 140 | 0.02% | 6 |
| May 2026 | Trim | 301K | 41.3% | 1 |
| May 2026 | Revlon | 201K | 27.6% | 2 |
| May 2026 | OPI | 165K | 22.7% | 3 |
| May 2026 | Sally Hansen | 60.5K | 8.3% | 4 |
| May 2026 | Bona Fide Beauty | 480 | 0.07% | 5 |
| May 2026 | Nailene | 140 | 0.02% | 6 |
| Jun 2026 | Trim | 246K | 40.5% | 1 |
| Jun 2026 | Revlon | 165K | 27.2% | 2 |
| Jun 2026 | OPI | 135K | 22.2% | 3 |
| Jun 2026 | Sally Hansen | 60.5K | 10% | 4 |
| Jun 2026 | Bona Fide Beauty | 390 | 0.06% | 5 |
| Jun 2026 | Nailene | 140 | 0.02% | 6 |
| Jul 2026 | Trim | 301K | 42% | 1 |
| Jul 2026 | Revlon | 201K | 28% | 2 |
| Jul 2026 | OPI | 165K | 23% | 3 |
| Jul 2026 | Sally Hansen | 49.5K | 6.9% | 4 |
| Jul 2026 | Bona Fide Beauty | 480 | 0.07% | 5 |
| Jul 2026 | Nailene | 110 | 0.02% | 6 |
| Aug 2026 | Trim | 301K | 42% | 1 |
| Aug 2026 | Revlon | 201K | 28% | 2 |
| Aug 2026 | OPI | 165K | 23% | 3 |
| Aug 2026 | Sally Hansen | 49.5K | 6.9% | 4 |
| Aug 2026 | Bona Fide Beauty | 590 | 0.08% | 5 |
| Aug 2026 | Nailene | 140 | 0.02% | 6 |
| Sep 2026 | Bona Fide Beauty | — | — | — |
| Sep 2026 | Nailene | — | — | — |
| Sep 2026 | OPI | — | — | — |
| Sep 2026 | Revlon | — | — | — |
| Sep 2026 | Sally Hansen | — | — | — |
| Sep 2026 | Trim | — | — | — |

## What is being compared

- **Bona Fide Beauty**: Measured on the search term “bona fide beauty”.
- **Nailene**: Measured on the search term “nailene nails”.
- **OPI**: Measured on the search term “opi”.
- **Revlon**: Measured on the search term “revlon”.
- **Sally Hansen**: Measured on the search term “sally hansen”.
- **Trim**: Measured on the search term “trim”.

- [Bona Fide Beauty](/demand/global-en/brands/bona-fide-beauty)
- [Nailene](/demand/global-en/brands/nailene)
- [OPI](/demand/global-en/brands/opi)
- [Revlon](/demand/global-en/brands/revlon)
- [Sally Hansen](/demand/global-en/brands/sally-hansen)
- [Trim](/demand/global-en/brands/trim)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nail file brands worldwide?

In August 2026, Trim was the most searched among nail file brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Nail file brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/nail-file-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nail-file-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.