---
title: "Essie vs Sally Hansen: Which is searched more?"
description: "Which is more popular in search, Essie or Sally Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Nail care set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/nail-care/compare/essie-vs-sally-hansen"
publisher: "Brandwave"
---

# Essie vs Sally Hansen: Which is searched more?

Which is more popular in search, Essie or Sally Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Nail care set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Essie and Sally Hansen
- **Competitive set**: Nail care
- **Market**: Global
- **Month measured**: Aug 2026
- **Essie Share of Search**: 16.3%
- **Sally Hansen Share of Search**: 10.9%

## Which is more popular in search, Essie or Sally Hansen?

- In August 2026, Essie had more branded searches than Sally Hansen among nail care worldwide. Essie was estimated to have 74K branded searches compared to Sally Hansen’s 49.5K, and held a 16.3% Share of Search versus Sally Hansen’s 10.9%.
- Essie was ahead of Sally Hansen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail care worldwide held steady at 16.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail care worldwide held steady at 10.9%, and its estimated monthly branded searches held steady at 49.5K.

## How did search popularity change for nail care worldwide in August 2026?

- In August 2026, Sally Hansen gained estimated Share of Search among nail care worldwide, from 10.1% to 10.9%.
- In August 2026, Essie lost estimated Share of Search among nail care worldwide, from 22.5% to 16.3%.

## Month by month

| Month | Essie estimated searches | Essie Share of Search | Essie rank | Sally Hansen estimated searches | Sally Hansen Share of Search | Sally Hansen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 16.3% | 3 | 49.5K | 10.9% | 4 |
| Nov 2025 | 74K | 16.3% | 3 | 49.5K | 10.9% | 4 |
| Dec 2025 | 74K | 17.5% | 3 | 49.5K | 11.7% | 4 |
| Jan 2026 | 74K | 16.3% | 3 | 49.5K | 10.9% | 4 |
| Feb 2026 | 60.5K | 13.7% | 3 | 49.5K | 11.2% | 4 |
| Mar 2026 | 74K | 16.3% | 3 | 49.5K | 10.9% | 4 |
| Apr 2026 | 60.5K | 14.7% | 3 | 49.5K | 12.1% | 4 |
| May 2026 | 74K | 15.9% | 3 | 60.5K | 13% | 4 |
| Jun 2026 | 74K | 17% | 3 | 60.5K | 13.9% | 4 |
| Jul 2026 | 110K | 22.5% | 3 | 49.5K | 10.1% | 4 |
| Aug 2026 | 74K | 16.3% | 3 | 49.5K | 10.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Essie’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Essie**: Measured on the search term “essie”.
- **Sally Hansen**: Measured on the search term “sally hansen”.

- [Essie profile](/demand/global-en/brands/essie)
- [Sally Hansen profile](/demand/global-en/brands/sally-hansen)
- [All nail care worldwide](/demand/global-en/categories/nail-care): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Essie or Sally Hansen?

In August 2026, Essie had more branded searches than Sally Hansen among nail care worldwide. Essie was estimated to have 74K branded searches compared to Sally Hansen’s 49.5K, and held a 16.3% Share of Search versus Sally Hansen’s 10.9%.

## Cite this page

Brandwave. "Essie vs Sally Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/nail-care/compare/essie-vs-sally-hansen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/nail-care/compare/essie-vs-sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.