---
title: "Mustard brands: Which are searched most?"
description: "Compare the mustard brands shoppers choose between. Share of Search among French's, Heinz, Colman's, Grey Poupon, Gulden's and Maille, the mustard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mustard-brands"
publisher: "Brandwave"
---

# Mustard brands: Which are searched most?

Compare the mustard brands shoppers choose between. Share of Search among French's, Heinz, Colman's, Grey Poupon, Gulden's and Maille, the mustard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mustard brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: French's, 74.4%

## Which brand is most popular in search among mustard brands worldwide?

- In August 2026, French's was the most searched among mustard brands worldwide, with an estimated 823K branded searches and 74.4% estimated Share of Search within this set.
- Heinz is in 2nd place, 59.5 percentage points behind at 14.9% Share of Search.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide increased from 72.8% to 74.4%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide decreased from 17.8% to 14.9%.
- Across the 11 months ending August 2026, Colman's’ estimated Share of Search among mustard brands worldwide increased from 4.6% to 5.7%.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide peaked at 78.1% in February 2026 and was lowest at 72.8% in October 2025.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide peaked at 17.8% in October 2025 and was lowest at 12.5% in December 2025.
- Across the 11 months ending August 2026, Colman's’ estimated Share of Search among mustard brands worldwide peaked at 5.9% in December 2025 and was lowest at 4.4% in February 2026.
- Across the 11 months ending August 2026, Grey Poupon’s estimated Share of Search among mustard brands worldwide peaked at 3.7% in November 2025 and was lowest at 2.5% in April 2026.
- Across the 11 months ending August 2026, Grey Poupon, Gulden's and Maille held steady: their estimated Share of Search among mustard brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [French's vs Heinz: compare search popularity](/demand/global-en/compare/frenchs-vs-heinz): 74.4% against 14.9% Share of Search.
- [French's vs Colman's: compare search popularity](/demand/global-en/compare/colmans-vs-frenchs): 74.4% against 5.7% Share of Search.
- [French's vs Grey Poupon: compare search popularity](/demand/global-en/compare/frenchs-vs-grey-poupon): 74.4% against 3% Share of Search.
- [Heinz vs Colman's: compare search popularity](/demand/global-en/compare/colmans-vs-heinz): 14.9% against 5.7% Share of Search.
- [Heinz vs Grey Poupon: compare search popularity](/demand/global-en/compare/grey-poupon-vs-heinz): 14.9% against 3% Share of Search.
- [Colman's vs Grey Poupon: compare search popularity](/demand/global-en/compare/colmans-vs-grey-poupon): 5.7% against 3% Share of Search.

## How did search popularity change for mustard brands worldwide in August 2026?

- In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 12.6% to 14.9%.
- In August 2026, Colman's gained estimated Share of Search among mustard brands worldwide, from 4.8% to 5.7%.
- In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 77% to 74.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | French's | 74.4% | 823K | 0.0% | French's |
| 2 | Heinz | 14.9% | 165K | +22.2% | Heinz |
| 3 | Colman's | 5.7% | 63.3K | +22.2% | Colman's |
| 4 | Grey Poupon | 3% | 33.1K | 0.0% | Grey Poupon |
| 5 | Gulden's | 1.5% | 16.7K | -18.5% | Gulden's |
| 6 | Maille | 0.49% | 5.4K | 0.0% | Maille |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | French's | 823K | 72.8% | 1 |
| Oct 2025 | Heinz | 201K | 17.8% | 2 |
| Oct 2025 | Colman's | 51.8K | 4.6% | 3 |
| Oct 2025 | Grey Poupon | 33.1K | 2.9% | 4 |
| Oct 2025 | Gulden's | 16.7K | 1.5% | 5 |
| Oct 2025 | Maille | 5.4K | 0.48% | 6 |
| Nov 2025 | French's | 823K | 74.2% | 1 |
| Nov 2025 | Heinz | 165K | 14.9% | 2 |
| Nov 2025 | Colman's | 58.4K | 5.3% | 3 |
| Nov 2025 | Grey Poupon | 40.5K | 3.7% | 4 |
| Nov 2025 | Gulden's | 16.7K | 1.5% | 5 |
| Nov 2025 | Maille | 5.4K | 0.49% | 6 |
| Dec 2025 | French's | 823K | 76.4% | 1 |
| Dec 2025 | Heinz | 135K | 12.5% | 2 |
| Dec 2025 | Colman's | 63.3K | 5.9% | 3 |
| Dec 2025 | Grey Poupon | 33.1K | 3.1% | 4 |
| Dec 2025 | Gulden's | 16.7K | 1.6% | 5 |
| Dec 2025 | Maille | 6.6K | 0.61% | 6 |
| Jan 2026 | French's | 823K | 75.3% | 1 |
| Jan 2026 | Heinz | 165K | 15.1% | 2 |
| Jan 2026 | Colman's | 51.8K | 4.7% | 3 |
| Jan 2026 | Grey Poupon | 27.1K | 2.5% | 4 |
| Jan 2026 | Gulden's | 20K | 1.8% | 5 |
| Jan 2026 | Maille | 6.6K | 0.6% | 6 |
| Feb 2026 | French's | 823K | 78.1% | 1 |
| Feb 2026 | Heinz | 135K | 12.8% | 2 |
| Feb 2026 | Colman's | 46.4K | 4.4% | 3 |
| Feb 2026 | Grey Poupon | 27.1K | 2.6% | 4 |
| Feb 2026 | Gulden's | 16.4K | 1.6% | 5 |
| Feb 2026 | Maille | 5.4K | 0.51% | 6 |
| Mar 2026 | French's | 823K | 73.9% | 1 |
| Mar 2026 | Heinz | 165K | 14.8% | 2 |
| Mar 2026 | Colman's | 58.4K | 5.2% | 3 |
| Mar 2026 | Grey Poupon | 40.5K | 3.6% | 4 |
| Mar 2026 | Gulden's | 20.5K | 1.8% | 5 |
| Mar 2026 | Maille | 6.6K | 0.59% | 6 |
| Apr 2026 | French's | 823K | 75.2% | 1 |
| Apr 2026 | Heinz | 165K | 15.1% | 2 |
| Apr 2026 | Colman's | 56.7K | 5.2% | 3 |
| Apr 2026 | Grey Poupon | 27.1K | 2.5% | 4 |
| Apr 2026 | Gulden's | 16.7K | 1.5% | 5 |
| Apr 2026 | Maille | 6.6K | 0.6% | 6 |
| May 2026 | French's | 823K | 75.2% | 1 |
| May 2026 | Heinz | 165K | 15.1% | 2 |
| May 2026 | Colman's | 56.7K | 5.2% | 3 |
| May 2026 | Grey Poupon | 27.1K | 2.5% | 4 |
| May 2026 | Gulden's | 16.7K | 1.5% | 5 |
| May 2026 | Maille | 6.6K | 0.6% | 6 |
| Jun 2026 | French's | 823K | 75.4% | 1 |
| Jun 2026 | Heinz | 165K | 15.1% | 2 |
| Jun 2026 | Colman's | 56.7K | 5.2% | 3 |
| Jun 2026 | Grey Poupon | 27.1K | 2.5% | 4 |
| Jun 2026 | Gulden's | 14K | 1.3% | 5 |
| Jun 2026 | Maille | 5.4K | 0.49% | 6 |
| Jul 2026 | French's | 823K | 77% | 1 |
| Jul 2026 | Heinz | 135K | 12.6% | 2 |
| Jul 2026 | Colman's | 51.8K | 4.8% | 3 |
| Jul 2026 | Grey Poupon | 33.1K | 3.1% | 4 |
| Jul 2026 | Gulden's | 20.5K | 1.9% | 5 |
| Jul 2026 | Maille | 5.4K | 0.51% | 6 |
| Aug 2026 | French's | 823K | 74.4% | 1 |
| Aug 2026 | Heinz | 165K | 14.9% | 2 |
| Aug 2026 | Colman's | 63.3K | 5.7% | 3 |
| Aug 2026 | Grey Poupon | 33.1K | 3% | 4 |
| Aug 2026 | Gulden's | 16.7K | 1.5% | 5 |
| Aug 2026 | Maille | 5.4K | 0.49% | 6 |
| Sep 2026 | Colman's | — | — | — |
| Sep 2026 | French's | — | — | — |
| Sep 2026 | Grey Poupon | — | — | — |
| Sep 2026 | Gulden's | — | — | — |
| Sep 2026 | Heinz | — | — | — |
| Sep 2026 | Maille | — | — | — |

## What is being compared

- **Colman's**: Measured on the search terms “colman s”, “colmans” and “colmans mustard”, summed into one figure.
- **French's**: Measured on the search term “french's”.
- **Grey Poupon**: Measured on the search term “grey poupon”.
- **Gulden's**: Measured on the search terms “gulden s”, “guldens” and “guldens mustard”, summed into one figure.
- **Heinz**: Measured on the search term “heinz”.
- **Maille**: Measured on the search term “maille mustard”.

- [Colman's](/demand/global-en/brands/colmans)
- [French's](/demand/global-en/brands/frenchs)
- [Grey Poupon](/demand/global-en/brands/grey-poupon)
- [Gulden's](/demand/global-en/brands/guldens)
- [Heinz](/demand/global-en/brands/heinz)
- [Maille](/demand/global-en/brands/maille)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mustard brands worldwide?

In August 2026, French's was the most searched among mustard brands worldwide, with an estimated 823K branded searches and 74.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mustard brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mustard-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mustard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.