--- title: "Music streaming services: Which brands are most popular in search?" description: "Compare the services people stream music on. Share of Search among Spotify, YouTube Music, Apple Music, Amazon Music and Tidal, the music streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/music-streaming-services" publisher: "Brandwave" --- # Music streaming services: Which brands are most popular in search? Compare the services people stream music on. Share of Search among Spotify, YouTube Music, Apple Music, Amazon Music and Tidal, the music streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Music streaming services - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Spotify, 61% ## Which brand is most popular in search among music streaming services worldwide? - In August 2026, Spotify was the most searched among music streaming services worldwide, with an estimated 55.6M branded searches and 61% estimated Share of Search within this set. - YouTube Music is in 2nd place, 27.6 percentage points behind at 33.3% Share of Search. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide decreased from 64.4% to 61%. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide increased from 28.8% to 33.3%. - Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide decreased from 4.7% to 3.7%. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide peaked at 65.9% in June 2026 and was lowest at 61% in August 2026. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide peaked at 33.7% in July 2026 and was lowest at 28.8% in October 2025. - Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide peaked at 4.8% in March 2026 and was lowest at 3% in July 2026. - Across the 11 months ending August 2026, Amazon Music and Tidal held steady: their estimated Share of Search among music streaming services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Spotify vs YouTube Music: compare search popularity](/demand/global-en/compare/spotify-vs-youtube-music): 61% against 33.3% Share of Search. - [Spotify vs Apple Music: compare search popularity](/demand/global-en/compare/apple-music-vs-spotify): 61% against 3.7% Share of Search. - [Spotify vs Amazon Music: compare search popularity](/demand/global-en/compare/amazon-music-vs-spotify): 61% against 2% Share of Search. - [YouTube Music vs Apple Music: compare search popularity](/demand/global-en/compare/apple-music-vs-youtube-music): 33.3% against 3.7% Share of Search. - [YouTube Music vs Amazon Music: compare search popularity](/demand/global-en/compare/amazon-music-vs-youtube-music): 33.3% against 2% Share of Search. - [Apple Music vs Amazon Music: compare search popularity](/demand/global-en/compare/amazon-music-vs-apple-music): 3.7% against 2% Share of Search. ## How did search popularity change for music streaming services worldwide in August 2026? - In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%. - In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%. - Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026. - Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Spotify | 61% | 55.6M | 0.0% | Spotify | | 2 | YouTube Music | 33.3% | 30.4M | 0.0% | Google | | 3 | Apple Music | 3.7% | 3.4M | +22.3% | Apple | | 4 | Amazon Music | 2% | 1.8M | +22.0% | Amazon | | 5 | Tidal | <0.01% | 8.1K | +22.7% | Tidal | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spotify | 68M | 64.4% | 1 | | Oct 2025 | YouTube Music | 30.4M | 28.8% | 2 | | Oct 2025 | Apple Music | 5M | 4.7% | 3 | | Oct 2025 | Amazon Music | 2.2M | 2.1% | 4 | | Oct 2025 | Tidal | 14.8K | 0.01% | 5 | | Nov 2025 | Spotify | 68M | 65.2% | 1 | | Nov 2025 | YouTube Music | 30.4M | 29.1% | 2 | | Nov 2025 | Apple Music | 4.1M | 3.9% | 3 | | Nov 2025 | Amazon Music | 1.8M | 1.8% | 4 | | Nov 2025 | Tidal | 12.1K | 0.01% | 5 | | Dec 2025 | Spotify | 68M | 65.2% | 1 | | Dec 2025 | YouTube Music | 30.4M | 29.1% | 2 | | Dec 2025 | Apple Music | 4.1M | 3.9% | 3 | | Dec 2025 | Amazon Music | 1.8M | 1.8% | 4 | | Dec 2025 | Tidal | 12.1K | 0.01% | 5 | | Jan 2026 | Spotify | 68M | 65.2% | 1 | | Jan 2026 | YouTube Music | 30.4M | 29.1% | 2 | | Jan 2026 | Apple Music | 4.1M | 3.9% | 3 | | Jan 2026 | Amazon Music | 1.8M | 1.8% | 4 | | Jan 2026 | Tidal | 12.1K | 0.01% | 5 | | Feb 2026 | Spotify | 55.6M | 64.3% | 1 | | Feb 2026 | YouTube Music | 24.9M | 28.8% | 2 | | Feb 2026 | Apple Music | 4.1M | 4.7% | 3 | | Feb 2026 | Amazon Music | 1.8M | 2.1% | 4 | | Feb 2026 | Tidal | 9.9K | 0.01% | 5 | | Mar 2026 | Spotify | 68M | 64.6% | 1 | | Mar 2026 | YouTube Music | 30.4M | 28.9% | 2 | | Mar 2026 | Apple Music | 5M | 4.8% | 3 | | Mar 2026 | Amazon Music | 1.8M | 1.7% | 4 | | Mar 2026 | Tidal | 9.9K | <0.01% | 5 | | Apr 2026 | Spotify | 68M | 65.2% | 1 | | Apr 2026 | YouTube Music | 30.4M | 29.1% | 2 | | Apr 2026 | Apple Music | 4.1M | 3.9% | 3 | | Apr 2026 | Amazon Music | 1.8M | 1.8% | 4 | | Apr 2026 | Tidal | 8.1K | <0.01% | 5 | | May 2026 | Spotify | 68M | 65.2% | 1 | | May 2026 | YouTube Music | 30.4M | 29.1% | 2 | | May 2026 | Apple Music | 4.1M | 3.9% | 3 | | May 2026 | Amazon Music | 1.8M | 1.8% | 4 | | May 2026 | Tidal | 8.1K | <0.01% | 5 | | Jun 2026 | Spotify | 68M | 65.9% | 1 | | Jun 2026 | YouTube Music | 30.4M | 29.4% | 2 | | Jun 2026 | Apple Music | 3.4M | 3.2% | 3 | | Jun 2026 | Amazon Music | 1.5M | 1.5% | 4 | | Jun 2026 | Tidal | 8.1K | <0.01% | 5 | | Jul 2026 | Spotify | 55.6M | 61.6% | 1 | | Jul 2026 | YouTube Music | 30.4M | 33.7% | 2 | | Jul 2026 | Apple Music | 2.7M | 3% | 3 | | Jul 2026 | Amazon Music | 1.5M | 1.7% | 4 | | Jul 2026 | Tidal | 6.6K | <0.01% | 5 | | Aug 2026 | Spotify | 55.6M | 61% | 1 | | Aug 2026 | YouTube Music | 30.4M | 33.3% | 2 | | Aug 2026 | Apple Music | 3.4M | 3.7% | 3 | | Aug 2026 | Amazon Music | 1.8M | 2% | 4 | | Aug 2026 | Tidal | 8.1K | <0.01% | 5 | | Sep 2026 | Amazon Music | — | — | — | | Sep 2026 | Apple Music | — | — | — | | Sep 2026 | Spotify | — | — | — | | Sep 2026 | Tidal | — | — | — | | Sep 2026 | YouTube Music | — | — | — | ## What is being compared - **Amazon Music**: Measured on the search term “amazon music”. - **Apple Music**: Measured on the search term “apple music”. - **Spotify**: Measured on the search term “spotify”. - **Tidal**: Measured on the search term “tidal app”. - **YouTube Music**: Measured on the search term “youtube music”. - [Amazon Music](/demand/global-en/brands/amazon-music) - [Apple Music](/demand/global-en/brands/apple-music) - [Spotify](/demand/global-en/brands/spotify) - [Tidal](/demand/global-en/brands/tidal) - [YouTube Music](/demand/global-en/brands/youtube-music) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among music streaming services worldwide? In August 2026, Spotify was the most searched among music streaming services worldwide, with an estimated 55.6M branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Music streaming services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/music-streaming-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/music-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.