--- title: "Multivitamin brands: Which are searched most?" description: "Compare the multivitamin brands people buy. Share of Search among Centrum, Nature Made, Garden of Life and Thorne, the multivitamin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/multivitamin-brands" publisher: "Brandwave" --- # Multivitamin brands: Which are searched most? Compare the multivitamin brands people buy. Share of Search among Centrum, Nature Made, Garden of Life and Thorne, the multivitamin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Multivitamin brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Centrum, 95.8% ## Which brand is most popular in search among multivitamin brands worldwide? - In September 2026, Centrum was the most searched among multivitamin brands worldwide, with an estimated 2.2M branded searches and 95.8% estimated Share of Search within this set. - Nature Made is in 2nd place, 93.6 percentage points behind at 2.2% Share of Search. - Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide increased from 94.5% to 95.8%. - Across the 12 months ending September 2026, Garden of Life’s estimated Share of Search among multivitamin brands worldwide decreased from 2.1% to 1.4%. - Across the 12 months ending September 2026, Centrum’s estimated Share of Search among multivitamin brands worldwide peaked at 95.8% in September 2026 and was lowest at 94% in January 2026. - Across the 12 months ending September 2026, Nature Made and Thorne held steady: their estimated Share of Search among multivitamin brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Centrum vs Nature Made: compare search popularity](/demand/global-en/compare/centrum-vs-nature-made): 95.8% against 2.2% Share of Search. ## How did search popularity change for multivitamin brands worldwide in September 2026? - In September 2026, Centrum gained estimated Share of Search among multivitamin brands worldwide, from 95.3% to 95.8%. - Estimated monthly branded searches for Thorne worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. - Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for Nature Made worldwide fell 15.2% over 12 measured months, from 59.4K to 50.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Centrum | 95.8% | 2.2M | 0.0% | Centrum | | 2 | Nature Made | 2.2% | 50.4K | -15.2% | Nature Made | | 3 | Garden of Life | 1.4% | 33.1K | 0.0% | Garden of Life | | 4 | Thorne | 0.63% | 14.8K | -18.2% | Thorne | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Centrum | 2.2M | 94.5% | 1 | | Oct 2025 | Nature Made | 59.4K | 2.5% | 2 | | Oct 2025 | Garden of Life | 49.5K | 2.1% | 3 | | Oct 2025 | Thorne | 22.2K | 0.94% | 4 | | Nov 2025 | Centrum | 2.2M | 94.8% | 1 | | Nov 2025 | Nature Made | 57.6K | 2.4% | 2 | | Nov 2025 | Garden of Life | 49.5K | 2.1% | 3 | | Nov 2025 | Thorne | 14.8K | 0.63% | 4 | | Dec 2025 | Centrum | 2.2M | 94.9% | 1 | | Dec 2025 | Nature Made | 57.6K | 2.4% | 2 | | Dec 2025 | Garden of Life | 40.5K | 1.7% | 3 | | Dec 2025 | Thorne | 22.2K | 0.94% | 4 | | Jan 2026 | Centrum | 2.2M | 94% | 1 | | Jan 2026 | Nature Made | 70.4K | 3% | 2 | | Jan 2026 | Garden of Life | 49.5K | 2.1% | 3 | | Jan 2026 | Thorne | 22.2K | 0.93% | 4 | | Feb 2026 | Centrum | 2.2M | 95.1% | 1 | | Feb 2026 | Nature Made | 59.4K | 2.5% | 2 | | Feb 2026 | Garden of Life | 40.5K | 1.7% | 3 | | Feb 2026 | Thorne | 14.8K | 0.63% | 4 | | Mar 2026 | Centrum | 2.2M | 94.2% | 1 | | Mar 2026 | Nature Made | 70.4K | 3% | 2 | | Mar 2026 | Garden of Life | 49.5K | 2.1% | 3 | | Mar 2026 | Thorne | 18.1K | 0.76% | 4 | | Apr 2026 | Centrum | 2.2M | 95% | 1 | | Apr 2026 | Nature Made | 59.4K | 2.5% | 2 | | Apr 2026 | Garden of Life | 40.5K | 1.7% | 3 | | Apr 2026 | Thorne | 18.1K | 0.77% | 4 | | May 2026 | Centrum | 2.2M | 95.1% | 1 | | May 2026 | Nature Made | 48.6K | 2.1% | 2 | | May 2026 | Garden of Life | 40.5K | 1.7% | 3 | | May 2026 | Thorne | 27.1K | 1.2% | 4 | | Jun 2026 | Centrum | 2.2M | 95.7% | 1 | | Jun 2026 | Nature Made | 48.6K | 2.1% | 2 | | Jun 2026 | Garden of Life | 33.1K | 1.4% | 3 | | Jun 2026 | Thorne | 18.1K | 0.77% | 4 | | Jul 2026 | Centrum | 2.2M | 95.5% | 1 | | Jul 2026 | Nature Made | 50.4K | 2.1% | 2 | | Jul 2026 | Garden of Life | 33.1K | 1.4% | 3 | | Jul 2026 | Thorne | 22.2K | 0.95% | 4 | | Aug 2026 | Centrum | 2.2M | 95.3% | 1 | | Aug 2026 | Nature Made | 59.4K | 2.5% | 2 | | Aug 2026 | Garden of Life | 33.1K | 1.4% | 3 | | Aug 2026 | Thorne | 18.1K | 0.77% | 4 | | Sep 2026 | Centrum | 2.2M | 95.8% | 1 | | Sep 2026 | Nature Made | 50.4K | 2.2% | 2 | | Sep 2026 | Garden of Life | 33.1K | 1.4% | 3 | | Sep 2026 | Thorne | 14.8K | 0.63% | 4 | ## What is being compared - **Centrum**: Measured on the search term “centrum”. - **Garden of Life**: Measured on the search term “garden of life”. - **Nature Made**: Measured on the search terms “nature made” and “naturemade”, summed into one figure. - **Thorne**: Measured on the search term “thorne multivitamin”. - [Centrum](/demand/global-en/brands/centrum) - [Garden of Life](/demand/global-en/brands/garden-of-life) - [Nature Made](/demand/global-en/brands/nature-made) - [Thorne](/demand/global-en/brands/thorne) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among multivitamin brands worldwide? In September 2026, Centrum was the most searched among multivitamin brands worldwide, with an estimated 2.2M branded searches and 95.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Multivitamin brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/multivitamin-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/multivitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.