--- title: "Multi-tool brands: Which are searched most?" description: "Compare the multi-tool and pocket knife brands people buy. Share of Search among Leatherman, Gerber and Victorinox, the multi-tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/multi-tool-brands" publisher: "Brandwave" --- # Multi-tool brands: Which are searched most? Compare the multi-tool and pocket knife brands people buy. Share of Search among Leatherman, Gerber and Victorinox, the multi-tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Multi-tool brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Leatherman, 88.1% ## Which brand is most popular in search among multi-tool brands worldwide? - In September 2026, Leatherman was the most searched among multi-tool brands worldwide, with an estimated 368K branded searches and 88.1% estimated Share of Search within this set. - Gerber is in 2nd place, 76.3 percentage points behind at 11.9% Share of Search. - Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide decreased from 90.1% to 88.1%. - Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide increased from 9.9% to 11.9%. - Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among multi-tool brands worldwide peaked at 90.1% in October 2025 and was lowest at 88.1% in December 2025. - Across the 12 months ending September 2026, Gerber’s estimated Share of Search among multi-tool brands worldwide peaked at 11.9% in February 2026 and was lowest at 9.9% in November 2025. - Across the 12 months ending September 2026, Victorinox held steady: its estimated Share of Search among multi-tool brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Leatherman vs Gerber: compare search popularity](/demand/global-en/compare/gerber-gear-vs-leatherman): 88.1% against 11.9% Share of Search. ## How did search popularity change for multi-tool brands worldwide in September 2026? - Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Leatherman | 88.1% | 368K | 0.0% | Leatherman | | 2 | Gerber | 11.9% | 49.5K | 0.0% | Gerber | | 3 | Victorinox | 0.01% | 50 | -28.6% | Victorinox | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Leatherman | 450K | 90.1% | 1 | | Oct 2025 | Gerber | 49.5K | 9.9% | 2 | | Oct 2025 | Victorinox | 50 | 0.01% | 3 | | Nov 2025 | Leatherman | 550K | 90.1% | 1 | | Nov 2025 | Gerber | 60.5K | 9.9% | 2 | | Nov 2025 | Victorinox | 70 | 0.01% | 3 | | Dec 2025 | Leatherman | 550K | 88.1% | 1 | | Dec 2025 | Gerber | 74K | 11.9% | 2 | | Dec 2025 | Victorinox | 110 | 0.02% | 3 | | Jan 2026 | Leatherman | 368K | 88.1% | 1 | | Jan 2026 | Gerber | 49.5K | 11.9% | 2 | | Jan 2026 | Victorinox | 70 | 0.02% | 3 | | Feb 2026 | Leatherman | 301K | 88.1% | 1 | | Feb 2026 | Gerber | 40.5K | 11.9% | 2 | | Feb 2026 | Victorinox | 50 | 0.01% | 3 | | Mar 2026 | Leatherman | 368K | 88.1% | 1 | | Mar 2026 | Gerber | 49.5K | 11.9% | 2 | | Mar 2026 | Victorinox | 70 | 0.02% | 3 | | Apr 2026 | Leatherman | 368K | 88.1% | 1 | | Apr 2026 | Gerber | 49.5K | 11.9% | 2 | | Apr 2026 | Victorinox | 70 | 0.02% | 3 | | May 2026 | Leatherman | 368K | 88.1% | 1 | | May 2026 | Gerber | 49.5K | 11.9% | 2 | | May 2026 | Victorinox | 70 | 0.02% | 3 | | Jun 2026 | Leatherman | 368K | 88.1% | 1 | | Jun 2026 | Gerber | 49.5K | 11.9% | 2 | | Jun 2026 | Victorinox | 50 | 0.01% | 3 | | Jul 2026 | Leatherman | 368K | 88.1% | 1 | | Jul 2026 | Gerber | 49.5K | 11.9% | 2 | | Jul 2026 | Victorinox | 50 | 0.01% | 3 | | Aug 2026 | Leatherman | 368K | 88.1% | 1 | | Aug 2026 | Gerber | 49.5K | 11.9% | 2 | | Aug 2026 | Victorinox | 70 | 0.02% | 3 | | Sep 2026 | Leatherman | 368K | 88.1% | 1 | | Sep 2026 | Gerber | 49.5K | 11.9% | 2 | | Sep 2026 | Victorinox | 50 | 0.01% | 3 | ## What is being compared - **Gerber**: Measured on the search term “gerber gear”. - **Leatherman**: Measured on the search term “leatherman”. - **Victorinox**: Measured on the search term “victorinox multi”. - [Gerber](/demand/global-en/brands/gerber-gear) - [Leatherman](/demand/global-en/brands/leatherman) - [Victorinox](/demand/global-en/brands/victorinox) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among multi-tool brands worldwide? In September 2026, Leatherman was the most searched among multi-tool brands worldwide, with an estimated 368K branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Multi-tool brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/multi-tool-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/multi-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.