---
title: "Ninja vs Philips: Which is searched more?"
description: "Which is more popular in search, Ninja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Multi cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/ninja-kitchen-vs-philips"
publisher: "Brandwave"
---

# Ninja vs Philips: Which is searched more?

Which is more popular in search, Ninja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Multi cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ninja and Philips
- **Competitive set**: Multi cooker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ninja Share of Search**: 7.8%
- **Philips Share of Search**: 0.85%

## Which is more popular in search, Ninja or Philips?

- In September 2026, Ninja had more branded searches than Philips among multi cooker brands worldwide. Ninja was estimated to have 49.5K branded searches compared to Philips’ 5.4K, and held a 7.8% Share of Search versus Philips’ 0.85%.
- Ninja was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide moved from 2.8% to 7.8%, and its estimated monthly branded searches moved from 18.1K to 49.5K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among multi cooker brands worldwide moved from 1% to 0.85%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for multi cooker brands worldwide in September 2026?

- In September 2026, Ninja gained estimated Share of Search among multi cooker brands worldwide, from 4.3% to 7.8%.
- Philips’ estimated Share of Search among multi cooker brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.85% in September 2026.

## Month by month

| Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 2.8% | 2 | 6.6K | 1% | 3 |
| Nov 2025 | 33.1K | 4.2% | 2 | 8.1K | 1% | 3 |
| Dec 2025 | 27.1K | 3.4% | 2 | 6.6K | 0.83% | 3 |
| Jan 2026 | 22.2K | 3.3% | 2 | 6.6K | 0.99% | 3 |
| Feb 2026 | 14.8K | 3.4% | 2 | 5.4K | 1.2% | 3 |
| Mar 2026 | 14.8K | 3.4% | 2 | 5.4K | 1.2% | 3 |
| Apr 2026 | 14.8K | 4.1% | 2 | 5.4K | 1.5% | 3 |
| May 2026 | 14.8K | 4.2% | 2 | 5.4K | 1.6% | 3 |
| Jun 2026 | 14.8K | 5% | 2 | 5.4K | 1.8% | 3 |
| Jul 2026 | 14.8K | 4.2% | 2 | 5.4K | 1.6% | 3 |
| Aug 2026 | 18.1K | 4.3% | 2 | 5.4K | 1.3% | 3 |
| Sep 2026 | 49.5K | 7.8% | 2 | 5.4K | 0.85% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ninja**: Measured on the search term “ninja multi cooker”.
- **Philips**: Measured on the search term “philips multi cooker”.

- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [Philips profile](/demand/global-en/brands/philips)
- [All multi cooker brands worldwide](/demand/global-en/categories/multi-cooker-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ninja or Philips?

In September 2026, Ninja had more branded searches than Philips among multi cooker brands worldwide. Ninja was estimated to have 49.5K branded searches compared to Philips’ 5.4K, and held a 7.8% Share of Search versus Philips’ 0.85%.

## Cite this page

Brandwave. "Ninja vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/ninja-kitchen-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/ninja-kitchen-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.