--- title: "Instant vs Philips: Which is searched more?" description: "Is Instant or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Multi cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/instant-appliances-vs-philips" publisher: "Brandwave" --- # Instant vs Philips: Which is searched more? Is Instant or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Multi cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instant and Philips - **Competitive set**: Multi cooker brands - **Market**: Global - **Month measured**: Sep 2026 - **Instant Share of Search**: 47.6% - **Philips Share of Search**: 0.47% ## Is Instant or Philips more popular in search? - In September 2026, Instant had more branded searches than Philips among multi cooker brands worldwide. Instant had about 550,000 branded searches, while Philips had 5,400. Instant made up 47.6% of all multi cooker brand searches we track, and Philips accounted for 0.47%. - Instant was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Instant’s share of searches among multi cooker brands worldwide moved from 48.9% to 47.6%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Philips’ share of searches among multi cooker brands worldwide moved from 0.59% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top multi cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Instant was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Philips did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Instant | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ninja | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Crockpot | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Philips | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about multi cooker brands - Asked ChatGPT "Which multi cooker brand should I buy?": 1. Instant, 2. Ninja, 3. Crockpot - Asked ChatGPT "What are the best multi cooker brands?": 1. Instant, 2. Ninja, 3. Crockpot - Asked ChatGPT "What's the best multi cooker brand for everyday family meals?": 1. Instant, 2. Ninja, 3. Crockpot - Searched Google, AI Overview "easy family dinners": 1. Crockpot Not named in any answer: Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for multi cooker brands worldwide in September 2026? - In September 2026, Crockpot overtook Instant to become the leader among multi cooker brands worldwide, with 47.6% of the searches. - In September 2026, Instant lost share of searches among multi cooker brands worldwide, from 58.4% to 47.6%. - Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Instant estimated searches | Instant Share of Search | Instant rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 48.9% | 2 | 6.6K | 0.59% | 4 | | Nov 2025 | 823K | 53.5% | 1 | 8.1K | 0.53% | 4 | | Dec 2025 | 673K | 48.8% | 2 | 6.6K | 0.48% | 4 | | Jan 2026 | 673K | 53.8% | 1 | 6.6K | 0.53% | 4 | | Feb 2026 | 450K | 53.7% | 1 | 5.4K | 0.64% | 4 | | Mar 2026 | 550K | 58.6% | 1 | 5.4K | 0.58% | 4 | | Apr 2026 | 450K | 58.4% | 1 | 5.4K | 0.7% | 4 | | May 2026 | 450K | 58.4% | 1 | 5.4K | 0.7% | 4 | | Jun 2026 | 450K | 62.8% | 1 | 5.4K | 0.75% | 4 | | Jul 2026 | 450K | 58.4% | 1 | 5.4K | 0.7% | 4 | | Aug 2026 | 550K | 58.4% | 1 | 5.4K | 0.57% | 4 | | Sep 2026 | 550K | 47.6% | 2 | 5.4K | 0.47% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Instant’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instant**: Measured on the search term “instant pot”. - **Philips**: Measured on the search term “philips multi cooker”. - [Instant profile](/demand/global-en/brands/instant-appliances) - [Philips profile](/demand/global-en/brands/philips) - [All multi cooker brands worldwide](/demand/global-en/categories/multi-cooker-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Instant or Philips more popular in search? In September 2026, Instant had more branded searches than Philips among multi cooker brands worldwide. Instant had about 550,000 branded searches, while Philips had 5,400. Instant made up 47.6% of all multi cooker brand searches we track, and Philips accounted for 0.47%. ## Cite this page Brandwave. "Instant vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/instant-appliances-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/instant-appliances-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.