--- title: "Instant vs Ninja: Which is searched more?" description: "Is Instant or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Multi cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/instant-appliances-vs-ninja-kitchen" publisher: "Brandwave" --- # Instant vs Ninja: Which is searched more? Is Instant or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Multi cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instant and Ninja - **Competitive set**: Multi cooker brands - **Market**: Global - **Month measured**: Sep 2026 - **Instant Share of Search**: 47.6% - **Ninja Share of Search**: 4.3% ## Is Instant or Ninja more popular in search? - In September 2026, Instant had more branded searches than Ninja among multi cooker brands worldwide. Instant had about 550,000 branded searches, while Ninja had 49,500. Instant made up 47.6% of all multi cooker brand searches we track, and Ninja accounted for 4.3%. - Instant was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Instant’s share of searches among multi cooker brands worldwide moved from 48.9% to 47.6%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Ninja’s share of searches among multi cooker brands worldwide moved from 1.6% to 4.3%, and its estimated monthly branded searches moved from 18.1K to 49.5K. ## Top multi cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Instant and Ninja were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Instant was listed before Ninja in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Instant | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ninja | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Crockpot | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Philips | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about multi cooker brands - Asked ChatGPT "Which multi cooker brand should I buy?": 1. Instant, 2. Ninja, 3. Crockpot - Asked ChatGPT "What are the best multi cooker brands?": 1. Instant, 2. Ninja, 3. Crockpot - Asked ChatGPT "What's the best multi cooker brand for everyday family meals?": 1. Instant, 2. Ninja, 3. Crockpot - Searched Google, AI Overview "easy family dinners": 1. Crockpot Not named in any answer: Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for multi cooker brands worldwide in September 2026? - In September 2026, Crockpot overtook Instant to become the leader among multi cooker brands worldwide, with 47.6% of the searches. - In September 2026, Ninja gained share of searches among multi cooker brands worldwide, from 1.9% to 4.3%. - In September 2026, Instant lost share of searches among multi cooker brands worldwide, from 58.4% to 47.6%. ## Month by month | Month | Instant estimated searches | Instant Share of Search | Instant rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 48.9% | 2 | 18.1K | 1.6% | 3 | | Nov 2025 | 823K | 53.5% | 1 | 33.1K | 2.2% | 3 | | Dec 2025 | 673K | 48.8% | 2 | 27.1K | 2% | 3 | | Jan 2026 | 673K | 53.8% | 1 | 22.2K | 1.8% | 3 | | Feb 2026 | 450K | 53.7% | 1 | 14.8K | 1.8% | 3 | | Mar 2026 | 550K | 58.6% | 1 | 14.8K | 1.6% | 3 | | Apr 2026 | 450K | 58.4% | 1 | 14.8K | 1.9% | 3 | | May 2026 | 450K | 58.4% | 1 | 14.8K | 1.9% | 3 | | Jun 2026 | 450K | 62.8% | 1 | 14.8K | 2.1% | 3 | | Jul 2026 | 450K | 58.4% | 1 | 14.8K | 1.9% | 3 | | Aug 2026 | 550K | 58.4% | 1 | 18.1K | 1.9% | 3 | | Sep 2026 | 550K | 47.6% | 2 | 49.5K | 4.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Instant’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instant**: Measured on the search term “instant pot”. - **Ninja**: Measured on the search term “ninja multi cooker”. - [Instant profile](/demand/global-en/brands/instant-appliances) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All multi cooker brands worldwide](/demand/global-en/categories/multi-cooker-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Instant or Ninja more popular in search? In September 2026, Instant had more branded searches than Ninja among multi cooker brands worldwide. Instant had about 550,000 branded searches, while Ninja had 49,500. Instant made up 47.6% of all multi cooker brand searches we track, and Ninja accounted for 4.3%. ## Cite this page Brandwave. "Instant vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/instant-appliances-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands/compare/instant-appliances-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.