--- title: "Multi cooker brands: Which are searched most?" description: "Compare the multi cooker brands people buy. Share of Search among Crockpot, Ninja and Philips, the multi cooker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands" publisher: "Brandwave" --- # Multi cooker brands: Which are searched most? Compare the multi cooker brands people buy. Share of Search among Crockpot, Ninja and Philips, the multi cooker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Multi cooker brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Crockpot, 91.4% ## Which brand is most popular in search among multi cooker brands worldwide? - In September 2026, Crockpot was the most searched among multi cooker brands worldwide, with an estimated 583K branded searches and 91.4% estimated Share of Search within this set. - Ninja is in 2nd place, 83.6 percentage points behind at 7.8% Share of Search. - Across the 12 months ending September 2026, Crockpot’s estimated Share of Search among multi cooker brands worldwide decreased from 96.2% to 91.4%. - Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide increased from 2.8% to 7.8%. - Across the 12 months ending September 2026, Philips’ estimated Share of Search among multi cooker brands worldwide peaked at 1.8% in June 2026 and was lowest at 0.83% in December 2025. - Across the 12 months ending September 2026, Philips held steady: its estimated Share of Search among multi cooker brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Crockpot vs Ninja: compare search popularity](/demand/global-en/compare/crockpot-vs-ninja-kitchen): 91.4% against 7.8% Share of Search. ## How did search popularity change for multi cooker brands worldwide in September 2026? - In September 2026, Ninja gained estimated Share of Search among multi cooker brands worldwide, from 4.3% to 7.8%. - In September 2026, Crockpot lost estimated Share of Search among multi cooker brands worldwide, from 94.5% to 91.4%. - Philips’ estimated Share of Search among multi cooker brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.85% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Crockpot | 91.4% | 583K | +45.4% | Crockpot | | 2 | Ninja | 7.8% | 49.5K | +173.5% | SharkNinja | | 3 | Philips | 0.85% | 5.4K | 0.0% | Philips | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crockpot | 624K | 96.2% | 1 | | Oct 2025 | Ninja | 18.1K | 2.8% | 2 | | Oct 2025 | Philips | 6.6K | 1% | 3 | | Nov 2025 | Crockpot | 747K | 94.8% | 1 | | Nov 2025 | Ninja | 33.1K | 4.2% | 2 | | Nov 2025 | Philips | 8.1K | 1% | 3 | | Dec 2025 | Crockpot | 764K | 95.8% | 1 | | Dec 2025 | Ninja | 27.1K | 3.4% | 2 | | Dec 2025 | Philips | 6.6K | 0.83% | 3 | | Jan 2026 | Crockpot | 641K | 95.7% | 1 | | Jan 2026 | Ninja | 22.2K | 3.3% | 2 | | Jan 2026 | Philips | 6.6K | 0.99% | 3 | | Feb 2026 | Crockpot | 418K | 95.4% | 1 | | Feb 2026 | Ninja | 14.8K | 3.4% | 2 | | Feb 2026 | Philips | 5.4K | 1.2% | 3 | | Mar 2026 | Crockpot | 418K | 95.4% | 1 | | Mar 2026 | Ninja | 14.8K | 3.4% | 2 | | Mar 2026 | Philips | 5.4K | 1.2% | 3 | | Apr 2026 | Crockpot | 342K | 94.4% | 1 | | Apr 2026 | Ninja | 14.8K | 4.1% | 2 | | Apr 2026 | Philips | 5.4K | 1.5% | 3 | | May 2026 | Crockpot | 328K | 94.2% | 1 | | May 2026 | Ninja | 14.8K | 4.2% | 2 | | May 2026 | Philips | 5.4K | 1.6% | 3 | | Jun 2026 | Crockpot | 273K | 93.1% | 1 | | Jun 2026 | Ninja | 14.8K | 5% | 2 | | Jun 2026 | Philips | 5.4K | 1.8% | 3 | | Jul 2026 | Crockpot | 328K | 94.2% | 1 | | Jul 2026 | Ninja | 14.8K | 4.2% | 2 | | Jul 2026 | Philips | 5.4K | 1.6% | 3 | | Aug 2026 | Crockpot | 401K | 94.5% | 1 | | Aug 2026 | Ninja | 18.1K | 4.3% | 2 | | Aug 2026 | Philips | 5.4K | 1.3% | 3 | | Sep 2026 | Crockpot | 583K | 91.4% | 1 | | Sep 2026 | Ninja | 49.5K | 7.8% | 2 | | Sep 2026 | Philips | 5.4K | 0.85% | 3 | ## What is being compared - **Crockpot**: Measured on the search terms “crockpot” and “crockpot slow cooker”, summed into one figure. - **Ninja**: Measured on the search term “ninja multi cooker”. - **Philips**: Measured on the search term “philips multi cooker”. - [Crockpot](/demand/global-en/brands/crockpot) - [Ninja](/demand/global-en/brands/ninja-kitchen) - [Philips](/demand/global-en/brands/philips) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among multi cooker brands worldwide? In September 2026, Crockpot was the most searched among multi cooker brands worldwide, with an estimated 583K branded searches and 91.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Multi cooker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/multi-cooker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.