--- title: "Muesli brands: Which brands are most popular in search?" description: "Compare the muesli brands people buy. Share of Search among Alpen, Hubbard's, Nature Valley, Brookfarm and Jordan's, the muesli brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/muesli-brands" publisher: "Brandwave" --- # Muesli brands: Which brands are most popular in search? Compare the muesli brands people buy. Share of Search among Alpen, Hubbard's, Nature Valley, Brookfarm and Jordan's, the muesli brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Muesli brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Alpen, 72.5% ## Which brand is most popular in search among muesli brands worldwide? - In August 2026, Alpen was the most searched among muesli brands worldwide, with an estimated 368K branded searches and 72.5% estimated Share of Search within this set. - Hubbard's is in 2nd place, 60.6 percentage points behind at 11.9% Share of Search. - Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide increased from 59% to 72.5%. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide decreased from 17.8% to 11.9%. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide decreased from 17.8% to 11.9%. - Across the 11 months ending August 2026, Brookfarm’s estimated Share of Search among muesli brands worldwide decreased from 5.3% to 3.6%. - Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide peaked at 72.5% in August 2026 and was lowest at 55.4% in November 2025. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide peaked at 17.8% in October 2025 and was lowest at 10.7% in January 2026. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide peaked at 20.9% in June 2026 and was lowest at 11.9% in August 2026. - Across the 11 months ending August 2026, Brookfarm’s estimated Share of Search among muesli brands worldwide peaked at 7.5% in November 2025 and was lowest at 3.6% in August 2026. - Across the 11 months ending August 2026, Jordan's held steady: its estimated Share of Search among muesli brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Alpen vs Hubbard's: compare search popularity](/demand/global-en/compare/alpen-vs-hubbards): 72.5% against 11.9% Share of Search. - [Alpen vs Nature Valley: compare search popularity](/demand/global-en/compare/alpen-vs-nature-valley): 72.5% against 11.9% Share of Search. - [Alpen vs Brookfarm: compare search popularity](/demand/global-en/compare/alpen-vs-brookfarm): 72.5% against 3.6% Share of Search. - [Hubbard's vs Nature Valley: compare search popularity](/demand/global-en/compare/hubbards-vs-nature-valley): 11.9% Share of Search each. - [Hubbard's vs Brookfarm: compare search popularity](/demand/global-en/compare/brookfarm-vs-hubbards): 11.9% against 3.6% Share of Search. - [Nature Valley vs Brookfarm: compare search popularity](/demand/global-en/compare/brookfarm-vs-nature-valley): 11.9% against 3.6% Share of Search. ## How did search popularity change for muesli brands worldwide in August 2026? - In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 64.4% to 72.5%. - In August 2026, Hubbard's lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%. - In August 2026, Nature Valley lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%. - Brookfarm’s estimated Share of Search among muesli brands worldwide has lost ground for 3 months in a row, from 6.2% to 3.6% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Alpen | 72.5% | 368K | +49.6% | Alpen | | 2 | Hubbard's | 11.9% | 60.5K | 0.0% | Hubbard's | | 3 | Nature Valley | 11.9% | 60.5K | 0.0% | Nature Valley | | 4 | Brookfarm | 3.6% | 18.1K | +22.3% | Brookfarm | | 5 | Jordan's | 0.08% | 390 | 0.0% | Jordan's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Alpen | 201K | 59% | 1 | | Oct 2025 | Hubbard's | 60.5K | 17.8% | 2 | | Oct 2025 | Nature Valley | 60.5K | 17.8% | 3 | | Oct 2025 | Brookfarm | 18.1K | 5.3% | 4 | | Oct 2025 | Jordan's | 390 | 0.11% | 5 | | Nov 2025 | Alpen | 165K | 55.4% | 1 | | Nov 2025 | Nature Valley | 60.5K | 20.3% | 2 | | Nov 2025 | Hubbard's | 49.5K | 16.6% | 3 | | Nov 2025 | Brookfarm | 22.2K | 7.5% | 4 | | Nov 2025 | Jordan's | 390 | 0.13% | 5 | | Dec 2025 | Alpen | 201K | 63.4% | 1 | | Dec 2025 | Nature Valley | 60.5K | 19.1% | 2 | | Dec 2025 | Hubbard's | 40.5K | 12.8% | 3 | | Dec 2025 | Brookfarm | 14.8K | 4.7% | 4 | | Dec 2025 | Jordan's | 320 | 0.1% | 5 | | Jan 2026 | Alpen | 246K | 64.9% | 1 | | Jan 2026 | Nature Valley | 74K | 19.5% | 2 | | Jan 2026 | Hubbard's | 40.5K | 10.7% | 3 | | Jan 2026 | Brookfarm | 18.1K | 4.8% | 4 | | Jan 2026 | Jordan's | 480 | 0.13% | 5 | | Feb 2026 | Alpen | 246K | 67.9% | 1 | | Feb 2026 | Nature Valley | 60.5K | 16.7% | 2 | | Feb 2026 | Hubbard's | 40.5K | 11.2% | 3 | | Feb 2026 | Brookfarm | 14.8K | 4.1% | 4 | | Feb 2026 | Jordan's | 390 | 0.11% | 5 | | Mar 2026 | Alpen | 246K | 63.9% | 1 | | Mar 2026 | Nature Valley | 74K | 19.2% | 2 | | Mar 2026 | Hubbard's | 49.5K | 12.9% | 3 | | Mar 2026 | Brookfarm | 14.8K | 3.8% | 4 | | Mar 2026 | Jordan's | 480 | 0.12% | 5 | | Apr 2026 | Alpen | 165K | 56.2% | 1 | | Apr 2026 | Nature Valley | 60.5K | 20.6% | 2 | | Apr 2026 | Hubbard's | 49.5K | 16.9% | 3 | | Apr 2026 | Brookfarm | 18.1K | 6.2% | 4 | | Apr 2026 | Jordan's | 390 | 0.13% | 5 | | May 2026 | Alpen | 165K | 56.2% | 1 | | May 2026 | Nature Valley | 60.5K | 20.6% | 2 | | May 2026 | Hubbard's | 49.5K | 16.9% | 3 | | May 2026 | Brookfarm | 18.1K | 6.2% | 4 | | May 2026 | Jordan's | 390 | 0.13% | 5 | | Jun 2026 | Alpen | 165K | 56.9% | 1 | | Jun 2026 | Nature Valley | 60.5K | 20.9% | 2 | | Jun 2026 | Hubbard's | 49.5K | 17.1% | 3 | | Jun 2026 | Brookfarm | 14.8K | 5.1% | 4 | | Jun 2026 | Jordan's | 320 | 0.11% | 5 | | Jul 2026 | Alpen | 246K | 64.4% | 1 | | Jul 2026 | Hubbard's | 60.5K | 15.8% | 2 | | Jul 2026 | Nature Valley | 60.5K | 15.8% | 3 | | Jul 2026 | Brookfarm | 14.8K | 3.9% | 4 | | Jul 2026 | Jordan's | 390 | 0.1% | 5 | | Aug 2026 | Alpen | 368K | 72.5% | 1 | | Aug 2026 | Hubbard's | 60.5K | 11.9% | 2 | | Aug 2026 | Nature Valley | 60.5K | 11.9% | 3 | | Aug 2026 | Brookfarm | 18.1K | 3.6% | 4 | | Aug 2026 | Jordan's | 390 | 0.08% | 5 | | Sep 2026 | Alpen | — | — | — | | Sep 2026 | Brookfarm | — | — | — | | Sep 2026 | Hubbard's | — | — | — | | Sep 2026 | Jordan's | — | — | — | | Sep 2026 | Nature Valley | — | — | — | ## What is being compared - **Alpen**: Measured on the search term “alpen”. - **Brookfarm**: Measured on the search term “brookfarm”. - **Hubbard's**: Measured on the search term “hubbards”. - **Jordan's**: Measured on the search term “jordans cereals”. - **Nature Valley**: Measured on the search term “nature valley”. - [Alpen](/demand/global-en/brands/alpen) - [Brookfarm](/demand/global-en/brands/brookfarm) - [Hubbard's](/demand/global-en/brands/hubbards) - [Jordan's](/demand/global-en/brands/jordan-s) - [Nature Valley](/demand/global-en/brands/nature-valley) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among muesli brands worldwide? In August 2026, Alpen was the most searched among muesli brands worldwide, with an estimated 368K branded searches and 72.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Muesli brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/muesli-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/muesli-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.