---
title: "Mouthwash brands: Which brands are most popular in search?"
description: "Compare the mouthwash brands people buy. Share of Search among Oral-B, Colgate, Listerine, TheraBreath and Corsodyl, the mouthwash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mouthwash-brands"
publisher: "Brandwave"
---

# Mouthwash brands: Which brands are most popular in search?

Compare the mouthwash brands people buy. Share of Search among Oral-B, Colgate, Listerine, TheraBreath and Corsodyl, the mouthwash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mouthwash brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oral-B, 44.5%

## Which brand is most popular in search among mouthwash brands worldwide?

- In August 2026, Oral-B was the most searched among mouthwash brands worldwide, with an estimated 760K branded searches and 44.5% estimated Share of Search within this set.
- Colgate is in 2nd place, 18.2 percentage points behind at 26.4% Share of Search.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among mouthwash brands worldwide decreased from 47.4% to 44.5%.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide increased from 25.3% to 26.4%.
- Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide increased from 16.9% to 17.6%.
- Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide increased from 6.2% to 7.9%.
- Across the 11 months ending August 2026, Corsodyl’s estimated Share of Search among mouthwash brands worldwide decreased from 4.2% to 3.5%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among mouthwash brands worldwide peaked at 59.6% in November 2025 and was lowest at 42.3% in March 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide peaked at 27% in March 2026 and was lowest at 18.6% in November 2025.
- Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide peaked at 19.5% in May 2026 and was lowest at 12.5% in November 2025.
- Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide peaked at 8.6% in April 2026 and was lowest at 5.6% in November 2025.
- Across the 11 months ending August 2026, Corsodyl’s estimated Share of Search among mouthwash brands worldwide peaked at 4.8% in May 2026 and was lowest at 3.5% in August 2026.

## Compare search popularity between leading brands

- [Oral-B vs Colgate: compare search popularity](/demand/global-en/compare/colgate-vs-oral-b): 44.5% against 26.4% Share of Search.
- [Oral-B vs Listerine: compare search popularity](/demand/global-en/compare/listerine-vs-oral-b): 44.5% against 17.6% Share of Search.
- [Oral-B vs TheraBreath: compare search popularity](/demand/global-en/compare/oral-b-vs-therabreath): 44.5% against 7.9% Share of Search.
- [Oral-B vs Corsodyl: compare search popularity](/demand/global-en/compare/corsodyl-vs-oral-b): 44.5% against 3.5% Share of Search.
- [Colgate vs Listerine: compare search popularity](/demand/global-en/compare/colgate-vs-listerine): 26.4% against 17.6% Share of Search.
- [Colgate vs TheraBreath: compare search popularity](/demand/global-en/compare/colgate-vs-therabreath): 26.4% against 7.9% Share of Search.
- [Colgate vs Corsodyl: compare search popularity](/demand/global-en/compare/colgate-vs-corsodyl): 26.4% against 3.5% Share of Search.
- [Listerine vs TheraBreath: compare search popularity](/demand/global-en/compare/listerine-vs-therabreath): 17.6% against 7.9% Share of Search.
- [Listerine vs Corsodyl: compare search popularity](/demand/global-en/compare/corsodyl-vs-listerine): 17.6% against 3.5% Share of Search.
- [TheraBreath vs Corsodyl: compare search popularity](/demand/global-en/compare/corsodyl-vs-therabreath): 7.9% against 3.5% Share of Search.

## How did search popularity change for mouthwash brands worldwide in August 2026?

- In August 2026, Colgate gained estimated Share of Search among mouthwash brands worldwide, from 23.2% to 26.4%.
- In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.
- In August 2026, Corsodyl lost estimated Share of Search among mouthwash brands worldwide, from 4.7% to 3.5%.
- In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oral-B | 44.5% | 760K | +7.8% | Procter & Gamble |
| 2 | Colgate | 26.4% | 450K | +22.3% | Colgate |
| 3 | Listerine | 17.6% | 301K | 0.0% | Listerine |
| 4 | TheraBreath | 7.9% | 135K | 0.0% | TheraBreath |
| 5 | Corsodyl | 3.5% | 60.5K | -18.2% | Corsodyl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral-B | 842K | 47.4% | 1 |
| Oct 2025 | Colgate | 450K | 25.3% | 2 |
| Oct 2025 | Listerine | 301K | 16.9% | 3 |
| Oct 2025 | TheraBreath | 110K | 6.2% | 4 |
| Oct 2025 | Corsodyl | 74K | 4.2% | 5 |
| Nov 2025 | Oral-B | 1.2M | 59.6% | 1 |
| Nov 2025 | Colgate | 368K | 18.6% | 2 |
| Nov 2025 | Listerine | 246K | 12.5% | 3 |
| Nov 2025 | TheraBreath | 110K | 5.6% | 4 |
| Nov 2025 | Corsodyl | 74K | 3.7% | 5 |
| Dec 2025 | Oral-B | 1.1M | 56.9% | 1 |
| Dec 2025 | Colgate | 368K | 19.9% | 2 |
| Dec 2025 | Listerine | 246K | 13.3% | 3 |
| Dec 2025 | TheraBreath | 110K | 5.9% | 4 |
| Dec 2025 | Corsodyl | 74K | 4% | 5 |
| Jan 2026 | Oral-B | 862K | 49.5% | 1 |
| Jan 2026 | Colgate | 368K | 21.2% | 2 |
| Jan 2026 | Listerine | 301K | 17.3% | 3 |
| Jan 2026 | TheraBreath | 135K | 7.8% | 4 |
| Jan 2026 | Corsodyl | 74K | 4.3% | 5 |
| Feb 2026 | Oral-B | 705K | 44.5% | 1 |
| Feb 2026 | Colgate | 368K | 23.2% | 2 |
| Feb 2026 | Listerine | 301K | 19% | 3 |
| Feb 2026 | TheraBreath | 135K | 8.5% | 4 |
| Feb 2026 | Corsodyl | 74K | 4.7% | 5 |
| Mar 2026 | Oral-B | 705K | 42.3% | 1 |
| Mar 2026 | Colgate | 450K | 27% | 2 |
| Mar 2026 | Listerine | 301K | 18.1% | 3 |
| Mar 2026 | TheraBreath | 135K | 8.1% | 4 |
| Mar 2026 | Corsodyl | 74K | 4.4% | 5 |
| Apr 2026 | Oral-B | 688K | 44% | 1 |
| Apr 2026 | Colgate | 368K | 23.5% | 2 |
| Apr 2026 | Listerine | 301K | 19.2% | 3 |
| Apr 2026 | TheraBreath | 135K | 8.6% | 4 |
| Apr 2026 | Corsodyl | 74K | 4.7% | 5 |
| May 2026 | Oral-B | 688K | 44.7% | 1 |
| May 2026 | Colgate | 368K | 23.9% | 2 |
| May 2026 | Listerine | 301K | 19.5% | 3 |
| May 2026 | TheraBreath | 110K | 7.1% | 4 |
| May 2026 | Corsodyl | 74K | 4.8% | 5 |
| Jun 2026 | Oral-B | 705K | 47.3% | 1 |
| Jun 2026 | Colgate | 368K | 24.7% | 2 |
| Jun 2026 | Listerine | 246K | 16.5% | 3 |
| Jun 2026 | TheraBreath | 110K | 7.4% | 4 |
| Jun 2026 | Corsodyl | 60.5K | 4.1% | 5 |
| Jul 2026 | Oral-B | 705K | 44.5% | 1 |
| Jul 2026 | Colgate | 368K | 23.2% | 2 |
| Jul 2026 | Listerine | 301K | 19% | 3 |
| Jul 2026 | TheraBreath | 135K | 8.5% | 4 |
| Jul 2026 | Corsodyl | 74K | 4.7% | 5 |
| Aug 2026 | Oral-B | 760K | 44.5% | 1 |
| Aug 2026 | Colgate | 450K | 26.4% | 2 |
| Aug 2026 | Listerine | 301K | 17.6% | 3 |
| Aug 2026 | TheraBreath | 135K | 7.9% | 4 |
| Aug 2026 | Corsodyl | 60.5K | 3.5% | 5 |
| Sep 2026 | Colgate | — | — | — |
| Sep 2026 | Corsodyl | — | — | — |
| Sep 2026 | Listerine | — | — | — |
| Sep 2026 | Oral-B | — | — | — |
| Sep 2026 | TheraBreath | — | — | — |

## What is being compared

- **Colgate**: Measured on the search term “colgate”.
- **Corsodyl**: Measured on the search term “corsodyl”.
- **Listerine**: Measured on the search term “listerine”.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **TheraBreath**: Measured on the search term “therabreath”.

- [Colgate](/demand/global-en/brands/colgate)
- [Corsodyl](/demand/global-en/brands/corsodyl)
- [Listerine](/demand/global-en/brands/listerine)
- [Oral-B](/demand/global-en/brands/oral-b)
- [TheraBreath](/demand/global-en/brands/therabreath)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mouthwash brands worldwide?

In August 2026, Oral-B was the most searched among mouthwash brands worldwide, with an estimated 760K branded searches and 44.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mouthwash brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mouthwash-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mouthwash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.