---
title: "Mouthpiece brands: Which are searched most?"
description: "Compare the mouthpiece brands people search for. Share of Search among Yamaha, Selmer, Vandoren, Otto Link, Berg Larsen and Rico, the mouthpiece brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mouthpiece-brands"
publisher: "Brandwave"
---

# Mouthpiece brands: Which are searched most?

Compare the mouthpiece brands people search for. Share of Search among Yamaha, Selmer, Vandoren, Otto Link, Berg Larsen and Rico, the mouthpiece brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mouthpiece brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yamaha, 99.2%

## Which brand is most popular in search among mouthpiece brands worldwide?

- In August 2026, Yamaha was the most searched among mouthpiece brands worldwide, with an estimated 4.1M branded searches and 99.2% estimated Share of Search within this set.
- Selmer is in 2nd place, 98.9 percentage points behind at 0.36% Share of Search.
- Across the 11 months ending August 2026, Yamaha, Selmer, Vandoren, Otto Link, Berg Larsen and Rico held steady: their estimated Share of Search among mouthpiece brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for mouthpiece brands worldwide in August 2026?

- In August 2026, Otto Link rose from 5th to 4th among mouthpiece brands worldwide.
- In August 2026, Berg Larsen fell from 4th to 5th among mouthpiece brands worldwide.
- Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yamaha | 99.2% | 4.1M | 0.0% | Yamaha |
| 2 | Selmer | 0.36% | 14.8K | 0.0% | Selmer |
| 3 | Vandoren | 0.29% | 12.1K | 0.0% | Vandoren |
| 4 | Otto Link | 0.04% | 1.7K | +4.3% | Otto Link |
| 5 | Berg Larsen | 0.04% | 1.6K | -44.8% | Berg Larsen |
| 6 | Rico | 0.03% | 1.3K | +47.7% | Rico |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yamaha | 4.1M | 99.1% | 1 |
| Oct 2025 | Selmer | 18.1K | 0.44% | 2 |
| Oct 2025 | Vandoren | 14.8K | 0.36% | 3 |
| Oct 2025 | Otto Link | 1.6K | 0.04% | 4 |
| Oct 2025 | Berg Larsen | 1.3K | 0.03% | 5 |
| Oct 2025 | Rico | 1.3K | 0.03% | 6 |
| Nov 2025 | Yamaha | 4.1M | 99.1% | 1 |
| Nov 2025 | Selmer | 18.1K | 0.44% | 2 |
| Nov 2025 | Vandoren | 14.8K | 0.36% | 3 |
| Nov 2025 | Otto Link | 1.7K | 0.04% | 4 |
| Nov 2025 | Berg Larsen | 1.6K | 0.04% | 5 |
| Nov 2025 | Rico | 1.3K | 0.03% | 6 |
| Dec 2025 | Yamaha | 4.1M | 99.1% | 1 |
| Dec 2025 | Selmer | 18.1K | 0.44% | 2 |
| Dec 2025 | Vandoren | 14.8K | 0.36% | 3 |
| Dec 2025 | Otto Link | 1.7K | 0.04% | 4 |
| Dec 2025 | Berg Larsen | 1.6K | 0.04% | 5 |
| Dec 2025 | Rico | 1.3K | 0.03% | 6 |
| Jan 2026 | Yamaha | 4.1M | 99% | 1 |
| Jan 2026 | Selmer | 18.1K | 0.44% | 2 |
| Jan 2026 | Vandoren | 14.8K | 0.36% | 3 |
| Jan 2026 | Berg Larsen | 2.9K | 0.07% | 4 |
| Jan 2026 | Otto Link | 2.4K | 0.06% | 5 |
| Jan 2026 | Rico | 1.3K | 0.03% | 6 |
| Feb 2026 | Yamaha | 4.1M | 99.1% | 1 |
| Feb 2026 | Selmer | 18.1K | 0.44% | 2 |
| Feb 2026 | Vandoren | 14.8K | 0.36% | 3 |
| Feb 2026 | Berg Larsen | 2.9K | 0.07% | 4 |
| Feb 2026 | Otto Link | 2K | 0.05% | 5 |
| Feb 2026 | Rico | 1K | 0.02% | 6 |
| Mar 2026 | Yamaha | 5M | 99.2% | 1 |
| Mar 2026 | Selmer | 18.1K | 0.36% | 2 |
| Mar 2026 | Vandoren | 14.8K | 0.29% | 3 |
| Mar 2026 | Berg Larsen | 2.4K | 0.05% | 4 |
| Mar 2026 | Otto Link | 1.8K | 0.04% | 5 |
| Mar 2026 | Rico | 1.3K | 0.03% | 6 |
| Apr 2026 | Yamaha | 4.1M | 99.1% | 1 |
| Apr 2026 | Selmer | 18.1K | 0.44% | 2 |
| Apr 2026 | Vandoren | 12.1K | 0.29% | 3 |
| Apr 2026 | Berg Larsen | 2.9K | 0.07% | 4 |
| Apr 2026 | Otto Link | 1.7K | 0.04% | 5 |
| Apr 2026 | Rico | 1K | 0.02% | 6 |
| May 2026 | Yamaha | 4.1M | 99.1% | 1 |
| May 2026 | Selmer | 18.1K | 0.44% | 2 |
| May 2026 | Vandoren | 14.8K | 0.36% | 3 |
| May 2026 | Berg Larsen | 2.9K | 0.07% | 4 |
| May 2026 | Otto Link | 1.9K | 0.05% | 5 |
| May 2026 | Rico | 1K | 0.02% | 6 |
| Jun 2026 | Yamaha | 4.1M | 99.2% | 1 |
| Jun 2026 | Selmer | 14.8K | 0.36% | 2 |
| Jun 2026 | Vandoren | 12.1K | 0.29% | 3 |
| Jun 2026 | Berg Larsen | 2.9K | 0.07% | 4 |
| Jun 2026 | Otto Link | 1.6K | 0.04% | 5 |
| Jun 2026 | Rico | 1K | 0.02% | 6 |
| Jul 2026 | Yamaha | 4.1M | 99.2% | 1 |
| Jul 2026 | Selmer | 14.8K | 0.36% | 2 |
| Jul 2026 | Vandoren | 12.1K | 0.29% | 3 |
| Jul 2026 | Berg Larsen | 2.9K | 0.07% | 4 |
| Jul 2026 | Otto Link | 1.6K | 0.04% | 5 |
| Jul 2026 | Rico | 880 | 0.02% | 6 |
| Aug 2026 | Yamaha | 4.1M | 99.2% | 1 |
| Aug 2026 | Selmer | 14.8K | 0.36% | 2 |
| Aug 2026 | Vandoren | 12.1K | 0.29% | 3 |
| Aug 2026 | Otto Link | 1.7K | 0.04% | 4 |
| Aug 2026 | Berg Larsen | 1.6K | 0.04% | 5 |
| Aug 2026 | Rico | 1.3K | 0.03% | 6 |
| Sep 2026 | Berg Larsen | — | — | — |
| Sep 2026 | Otto Link | — | — | — |
| Sep 2026 | Rico | — | — | — |
| Sep 2026 | Selmer | — | — | — |
| Sep 2026 | Vandoren | — | — | — |
| Sep 2026 | Yamaha | — | — | — |

## What is being compared

- **Berg Larsen**: Measured on the search term “berg larsen”.
- **Otto Link**: Measured on the search terms “otto link” and “otto link mouthpiece”, summed into one figure.
- **Rico**: Measured on the search term “rico reeds”.
- **Selmer**: Measured on the search term “selmer”.
- **Vandoren**: Measured on the search term “vandoren”.
- **Yamaha**: Measured on the search term “yamaha”.

- [Berg Larsen](/demand/global-en/brands/berg-larsen)
- [Otto Link](/demand/global-en/brands/otto-link)
- [Rico](/demand/global-en/brands/rico)
- [Selmer](/demand/global-en/brands/selmer)
- [Vandoren](/demand/global-en/brands/vandoren)
- [Yamaha](/demand/global-en/brands/yamaha)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mouthpiece brands worldwide?

In August 2026, Yamaha was the most searched among mouthpiece brands worldwide, with an estimated 4.1M branded searches and 99.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mouthpiece brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mouthpiece-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mouthpiece-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.