--- title: "Endura vs Rapha: Which is searched more?" description: "Is Endura or Rapha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mountain-bike-clothing-brands/compare/endura-vs-rapha" publisher: "Brandwave" --- # Endura vs Rapha: Which is searched more? Is Endura or Rapha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Endura and Rapha - **Competitive set**: Mountain bike clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Endura Share of Search**: 12.6% - **Rapha Share of Search**: 0.2% ## Is Endura or Rapha more popular in search? - In September 2026, Endura had more branded searches than Rapha among mountain bike clothing brands worldwide. Endura had about 33,100 branded searches, while Rapha had 530. Endura made up 12.6% of all mountain bike clothing brand searches we track, and Rapha accounted for 0.2%. - Endura was ahead of Rapha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 12.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Rapha’s share of searches among mountain bike clothing brands worldwide moved from 0.28% to 0.2%, and its estimated monthly branded searches moved from 800 to 530. ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Endura was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rapha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Endura was listed before Rapha in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Troy Lee Designs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Endura | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapha | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Leatt | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mons Royale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Rapha, 5. Endura - Asked ChatGPT "What are the best mountain bike clothing brands?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Endura, 5. Rapha - Asked ChatGPT "What's the best mountain bike clothing brand for wet trail riding?": 1. Endura, 2. Fox Racing, 3. Rapha, 4. Leatt - Searched Google, AI Overview "mountain bike clothing brands": 1. Fox Racing, 2. Endura, 3. Troy Lee Designs, 4. Leatt - Searched Google, AI Overview "mtb jerseys": 1. Fox Racing, 2. Troy Lee Designs, 3. Mons Royale Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mountain bike clothing brands worldwide in September 2026? - In September 2026, Endura gained share of searches among mountain bike clothing brands worldwide, from 11% to 12.6%. - Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026. ## Month by month | Month | Endura estimated searches | Endura Share of Search | Endura rank | Rapha estimated searches | Rapha Share of Search | Rapha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 14.4% | 3 | 800 | 0.28% | 7 | | Nov 2025 | 40.5K | 13% | 3 | 760 | 0.24% | 7 | | Dec 2025 | 33.1K | 12.3% | 4 | 620 | 0.23% | 7 | | Jan 2026 | 40.5K | 15.8% | 3 | 530 | 0.21% | 7 | | Feb 2026 | 33.1K | 13.1% | 4 | 490 | 0.19% | 7 | | Mar 2026 | 40.5K | 13.1% | 4 | 690 | 0.22% | 7 | | Apr 2026 | 40.5K | 14% | 4 | 850 | 0.29% | 7 | | May 2026 | 40.5K | 13.4% | 4 | 910 | 0.3% | 7 | | Jun 2026 | 33.1K | 11.7% | 4 | 600 | 0.21% | 7 | | Jul 2026 | 33.1K | 12.6% | 4 | 600 | 0.23% | 7 | | Aug 2026 | 33.1K | 11% | 4 | 600 | 0.2% | 7 | | Sep 2026 | 33.1K | 12.6% | 4 | 530 | 0.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Endura’s and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Endura**: Measured on the search term “endura”. - **Rapha**: Measured on the search terms “rapha mtb” and “rapha trail”, summed into one figure. - [Endura profile](/demand/global-en/brands/endura) - [Rapha profile](/demand/global-en/brands/rapha) - [All mountain bike clothing brands worldwide](/demand/global-en/categories/mountain-bike-clothing-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Endura or Rapha more popular in search? In September 2026, Endura had more branded searches than Rapha among mountain bike clothing brands worldwide. Endura had about 33,100 branded searches, while Rapha had 530. Endura made up 12.6% of all mountain bike clothing brand searches we track, and Rapha accounted for 0.2%. ## Cite this page Brandwave. "Endura vs Rapha: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mountain-bike-clothing-brands/compare/endura-vs-rapha This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mountain-bike-clothing-brands/compare/endura-vs-rapha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.