---
title: "Mountain bike brands: Which are searched most?"
description: "Compare the mountain bike brands brands people buy. Share of Search among Santa Cruz, YETI, Trek, Giant and Scott, the mountain bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mountain-bike-brands"
publisher: "Brandwave"
---

# Mountain bike brands: Which are searched most?

Compare the mountain bike brands brands people buy. Share of Search among Santa Cruz, YETI, Trek, Giant and Scott, the mountain bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mountain bike brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Santa Cruz, 79.1%

## Which brand is most popular in search among mountain bike brands worldwide?

- In September 2026, Santa Cruz was the most searched among mountain bike brands worldwide, with an estimated 3.4M branded searches and 79.1% estimated Share of Search within this set.
- YETI is in 2nd place, 70 percentage points behind at 9% Share of Search.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide increased from 69.5% to 79.1%.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide decreased from 13.3% to 9%.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide decreased from 10.9% to 8.6%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide decreased from 6% to 3.1%.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among mountain bike brands worldwide peaked at 79.1% in September 2026 and was lowest at 59.5% in December 2025.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among mountain bike brands worldwide peaked at 25.9% in December 2025 and was lowest at 9% in September 2026.
- Across the 12 months ending September 2026, Trek’s estimated Share of Search among mountain bike brands worldwide peaked at 13.3% in March 2026 and was lowest at 7.9% in January 2026.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among mountain bike brands worldwide peaked at 6.2% in April 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Scott held steady: its estimated Share of Search among mountain bike brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Santa Cruz vs YETI: compare search popularity](/demand/global-en/compare/santa-cruz-vs-yeti): 79.1% against 9% Share of Search.
- [Santa Cruz vs Trek: compare search popularity](/demand/global-en/compare/santa-cruz-vs-trek): 79.1% against 8.6% Share of Search.
- [Santa Cruz vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-santa-cruz): 79.1% against 3.1% Share of Search.
- [YETI vs Trek: compare search popularity](/demand/global-en/compare/trek-vs-yeti): 9% against 8.6% Share of Search.
- [YETI vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-yeti): 9% against 3.1% Share of Search.
- [Trek vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-trek): 8.6% against 3.1% Share of Search.

## How did search popularity change for mountain bike brands worldwide in September 2026?

- In September 2026, Santa Cruz gained estimated Share of Search among mountain bike brands worldwide, from 67.6% to 79.1%.
- In September 2026, YETI lost estimated Share of Search among mountain bike brands worldwide, from 14% to 9%.
- In September 2026, Trek lost estimated Share of Search among mountain bike brands worldwide, from 13.3% to 8.6%.
- In September 2026, Giant lost estimated Share of Search among mountain bike brands worldwide, from 4.9% to 3.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Santa Cruz | 79.1% | 3.4M | +48.1% | Santa Cruz |
| 2 | YETI | 9% | 388K | -18.4% | YETI |
| 3 | Trek | 8.6% | 368K | -18.2% | Trek |
| 4 | Giant | 3.1% | 135K | -18.2% | Giant |
| 5 | Scott | 0.15% | 6.6K | 0.0% | Scott |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Santa Cruz | 1.9M | 69.5% | 1 |
| Oct 2025 | YETI | 368K | 13.3% | 2 |
| Oct 2025 | Trek | 301K | 10.9% | 3 |
| Oct 2025 | Giant | 165K | 6% | 4 |
| Oct 2025 | Scott | 6.6K | 0.24% | 5 |
| Nov 2025 | Santa Cruz | 1.6M | 64.1% | 1 |
| Nov 2025 | YETI | 495K | 20.1% | 2 |
| Nov 2025 | Trek | 246K | 10% | 3 |
| Nov 2025 | Giant | 135K | 5.5% | 4 |
| Nov 2025 | Scott | 5.4K | 0.22% | 5 |
| Dec 2025 | Santa Cruz | 1.6M | 59.5% | 1 |
| Dec 2025 | YETI | 686K | 25.9% | 2 |
| Dec 2025 | Trek | 246K | 9.3% | 3 |
| Dec 2025 | Giant | 135K | 5.1% | 4 |
| Dec 2025 | Scott | 5.4K | 0.2% | 5 |
| Jan 2026 | Santa Cruz | 2.3M | 73.8% | 1 |
| Jan 2026 | YETI | 429K | 13.8% | 2 |
| Jan 2026 | Trek | 246K | 7.9% | 3 |
| Jan 2026 | Giant | 135K | 4.3% | 4 |
| Jan 2026 | Scott | 6.6K | 0.21% | 5 |
| Feb 2026 | Santa Cruz | 1.9M | 70.7% | 1 |
| Feb 2026 | YETI | 393K | 14.8% | 2 |
| Feb 2026 | Trek | 246K | 9.2% | 3 |
| Feb 2026 | Giant | 135K | 5.1% | 4 |
| Feb 2026 | Scott | 6.6K | 0.25% | 5 |
| Mar 2026 | Santa Cruz | 1.9M | 68.3% | 1 |
| Mar 2026 | Trek | 368K | 13.3% | 2 |
| Mar 2026 | YETI | 338K | 12.2% | 3 |
| Mar 2026 | Giant | 165K | 6% | 4 |
| Mar 2026 | Scott | 6.6K | 0.24% | 5 |
| Apr 2026 | Santa Cruz | 2.3M | 70.9% | 1 |
| Apr 2026 | YETI | 374K | 11.5% | 2 |
| Apr 2026 | Trek | 368K | 11.3% | 3 |
| Apr 2026 | Giant | 201K | 6.2% | 4 |
| Apr 2026 | Scott | 6.6K | 0.2% | 5 |
| May 2026 | Santa Cruz | 2.3M | 67.9% | 1 |
| May 2026 | Trek | 450K | 13.3% | 2 |
| May 2026 | YETI | 434K | 12.8% | 3 |
| May 2026 | Giant | 201K | 5.9% | 4 |
| May 2026 | Scott | 5.4K | 0.16% | 5 |
| Jun 2026 | Santa Cruz | 2.3M | 70.2% | 1 |
| Jun 2026 | YETI | 432K | 13.2% | 2 |
| Jun 2026 | Trek | 368K | 11.3% | 3 |
| Jun 2026 | Giant | 165K | 5.1% | 4 |
| Jun 2026 | Scott | 5.4K | 0.17% | 5 |
| Jul 2026 | Santa Cruz | 2.3M | 69.7% | 1 |
| Jul 2026 | YETI | 451K | 13.8% | 2 |
| Jul 2026 | Trek | 368K | 11.3% | 3 |
| Jul 2026 | Giant | 165K | 5% | 4 |
| Jul 2026 | Scott | 5.4K | 0.17% | 5 |
| Aug 2026 | Santa Cruz | 2.3M | 67.6% | 1 |
| Aug 2026 | YETI | 475K | 14% | 2 |
| Aug 2026 | Trek | 450K | 13.3% | 3 |
| Aug 2026 | Giant | 165K | 4.9% | 4 |
| Aug 2026 | Scott | 6.6K | 0.19% | 5 |
| Sep 2026 | Santa Cruz | 3.4M | 79.1% | 1 |
| Sep 2026 | YETI | 388K | 9% | 2 |
| Sep 2026 | Trek | 368K | 8.6% | 3 |
| Sep 2026 | Giant | 135K | 3.1% | 4 |
| Sep 2026 | Scott | 6.6K | 0.15% | 5 |

## What is being compared

- **Giant**: Measured on the search term “giant bike”.
- **Santa Cruz**: Measured on the search terms “santa cruz skateboards” and “santacruz”, summed into one figure.
- **Scott**: Measured on the search term “scott paper towels”.
- **Trek**: Measured on the search term “trek bike”.
- **YETI**: Measured on the search terms “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [Giant](/demand/global-en/brands/giant)
- [Santa Cruz](/demand/global-en/brands/santa-cruz)
- [Scott](/demand/global-en/brands/scott)
- [Trek](/demand/global-en/brands/trek)
- [YETI](/demand/global-en/brands/yeti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mountain bike brands worldwide?

In September 2026, Santa Cruz was the most searched among mountain bike brands worldwide, with an estimated 3.4M branded searches and 79.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mountain bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mountain-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mountain-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.