--- title: "Mould removers: Which brands are most popular in search?" description: "Compare the mould removers people buy. Share of Search among HG, Dettol, Cillit Bang, Ronseal, Exit Mould and Zinsser, the mould removers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mould-removers" publisher: "Brandwave" --- # Mould removers: Which brands are most popular in search? Compare the mould removers people buy. Share of Search among HG, Dettol, Cillit Bang, Ronseal, Exit Mould and Zinsser, the mould removers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mould removers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: HG, 68.4% ## Which brand is most popular in search among mould removers worldwide? - In August 2026, HG was the most searched among mould removers worldwide, with an estimated 673K branded searches and 68.4% estimated Share of Search within this set. - Dettol is in 2nd place, 43.4 percentage points behind at 25% Share of Search. - Across the 11 months ending August 2026, HG’s estimated Share of Search among mould removers worldwide peaked at 72.1% in February 2026 and was lowest at 63.8% in July 2026. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among mould removers worldwide peaked at 28.5% in July 2026 and was lowest at 21.5% in February 2026. - Across the 11 months ending August 2026, Cillit Bang’s estimated Share of Search among mould removers worldwide peaked at 5.7% in July 2026 and was lowest at 4.2% in June 2026. - Across the 11 months ending August 2026, HG, Dettol, Cillit Bang, Ronseal, Exit Mould and Zinsser held steady: their estimated Share of Search among mould removers worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [HG vs Dettol: compare search popularity](/demand/global-en/compare/dettol-vs-hg): 68.4% against 25% Share of Search. - [HG vs Cillit Bang: compare search popularity](/demand/global-en/compare/cillit-bang-vs-hg): 68.4% against 5% Share of Search. - [Dettol vs Cillit Bang: compare search popularity](/demand/global-en/compare/cillit-bang-vs-dettol): 25% against 5% Share of Search. ## How did search popularity change for mould removers worldwide in August 2026? - In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%. - In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%. - In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%. - In August 2026, Ronseal rose from 5th to 4th among mould removers worldwide. - In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide. - Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HG | 68.4% | 673K | +22.4% | HG | | 2 | Dettol | 25% | 246K | 0.0% | Reckitt | | 3 | Cillit Bang | 5% | 49.5K | 0.0% | Cillit Bang | | 4 | Ronseal | 0.82% | 8.1K | 0.0% | Ronseal | | 5 | Exit Mould | 0.67% | 6.6K | -18.5% | Exit Mould | | 6 | Zinsser | <0.01% | 10 | 0.0% | Rust-Oleum | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HG | 673K | 68.7% | 1 | | Oct 2025 | Dettol | 246K | 25.1% | 2 | | Oct 2025 | Cillit Bang | 49.5K | 5.1% | 3 | | Oct 2025 | Ronseal | 6.6K | 0.67% | 4 | | Oct 2025 | Exit Mould | 4.4K | 0.45% | 5 | | Oct 2025 | Zinsser | 20 | <0.01% | 6 | | Nov 2025 | HG | 673K | 68.8% | 1 | | Nov 2025 | Dettol | 246K | 25.1% | 2 | | Nov 2025 | Cillit Bang | 49.5K | 5.1% | 3 | | Nov 2025 | Ronseal | 5.4K | 0.55% | 4 | | Nov 2025 | Exit Mould | 4.4K | 0.45% | 5 | | Nov 2025 | Zinsser | 20 | <0.01% | 6 | | Dec 2025 | HG | 673K | 68.9% | 1 | | Dec 2025 | Dettol | 246K | 25.2% | 2 | | Dec 2025 | Cillit Bang | 49.5K | 5.1% | 3 | | Dec 2025 | Exit Mould | 4.4K | 0.45% | 4 | | Dec 2025 | Ronseal | 4.4K | 0.45% | 5 | | Dec 2025 | Zinsser | 10 | <0.01% | 6 | | Jan 2026 | HG | 673K | 68.8% | 1 | | Jan 2026 | Dettol | 246K | 25.1% | 2 | | Jan 2026 | Cillit Bang | 49.5K | 5.1% | 3 | | Jan 2026 | Ronseal | 5.4K | 0.55% | 4 | | Jan 2026 | Exit Mould | 4.4K | 0.45% | 5 | | Jan 2026 | Zinsser | 20 | <0.01% | 6 | | Feb 2026 | HG | 673K | 72.1% | 1 | | Feb 2026 | Dettol | 201K | 21.5% | 2 | | Feb 2026 | Cillit Bang | 49.5K | 5.3% | 3 | | Feb 2026 | Ronseal | 5.4K | 0.58% | 4 | | Feb 2026 | Exit Mould | 4.4K | 0.47% | 5 | | Feb 2026 | Zinsser | 20 | <0.01% | 6 | | Mar 2026 | HG | 673K | 68.6% | 1 | | Mar 2026 | Dettol | 246K | 25.1% | 2 | | Mar 2026 | Cillit Bang | 49.5K | 5% | 3 | | Mar 2026 | Ronseal | 8.1K | 0.83% | 4 | | Mar 2026 | Exit Mould | 4.4K | 0.45% | 5 | | Mar 2026 | Zinsser | 20 | <0.01% | 6 | | Apr 2026 | HG | 673K | 68.5% | 1 | | Apr 2026 | Dettol | 246K | 25% | 2 | | Apr 2026 | Cillit Bang | 49.5K | 5% | 3 | | Apr 2026 | Ronseal | 9.9K | 1% | 4 | | Apr 2026 | Exit Mould | 4.4K | 0.45% | 5 | | Apr 2026 | Zinsser | 20 | <0.01% | 6 | | May 2026 | HG | 673K | 68.4% | 1 | | May 2026 | Dettol | 246K | 25% | 2 | | May 2026 | Cillit Bang | 49.5K | 5% | 3 | | May 2026 | Ronseal | 9.9K | 1% | 4 | | May 2026 | Exit Mould | 5.4K | 0.55% | 5 | | May 2026 | Zinsser | 30 | <0.01% | 6 | | Jun 2026 | HG | 673K | 69.1% | 1 | | Jun 2026 | Dettol | 246K | 25.3% | 2 | | Jun 2026 | Cillit Bang | 40.5K | 4.2% | 3 | | Jun 2026 | Ronseal | 8.1K | 0.83% | 4 | | Jun 2026 | Exit Mould | 6.6K | 0.68% | 5 | | Jun 2026 | Zinsser | 40 | <0.01% | 6 | | Jul 2026 | HG | 550K | 63.8% | 1 | | Jul 2026 | Dettol | 246K | 28.5% | 2 | | Jul 2026 | Cillit Bang | 49.5K | 5.7% | 3 | | Jul 2026 | Exit Mould | 8.1K | 0.94% | 4 | | Jul 2026 | Ronseal | 8.1K | 0.94% | 5 | | Jul 2026 | Zinsser | 10 | <0.01% | 6 | | Aug 2026 | HG | 673K | 68.4% | 1 | | Aug 2026 | Dettol | 246K | 25% | 2 | | Aug 2026 | Cillit Bang | 49.5K | 5% | 3 | | Aug 2026 | Ronseal | 8.1K | 0.82% | 4 | | Aug 2026 | Exit Mould | 6.6K | 0.67% | 5 | | Aug 2026 | Zinsser | 10 | <0.01% | 6 | | Sep 2026 | Cillit Bang | — | — | — | | Sep 2026 | Dettol | — | — | — | | Sep 2026 | Exit Mould | — | — | — | | Sep 2026 | HG | — | — | — | | Sep 2026 | Ronseal | — | — | — | | Sep 2026 | Zinsser | — | — | — | ## What is being compared - **Cillit Bang**: Measured on the search term “cillit bang”. - **Dettol**: Measured on the search term “dettol”. - **Exit Mould**: Measured on the search term “exit mould”. - **HG**: Measured on the search term “hg”. - **Ronseal**: Measured on the search term “ronseal”. - **Zinsser**: Measured on the search term “zinsser nz”. - [Cillit Bang](/demand/global-en/brands/cillit-bang) - [Dettol](/demand/global-en/brands/dettol) - [Exit Mould](/demand/global-en/brands/exit-mould) - [HG](/demand/global-en/brands/hg) - [Ronseal](/demand/global-en/brands/ronseal) - [Zinsser](/demand/global-en/brands/zinsser) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mould removers worldwide? In August 2026, HG was the most searched among mould removers worldwide, with an estimated 673K branded searches and 68.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mould removers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mould-removers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mould-removers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.