---
title: "Motorhome brands: Which brands are most popular in search?"
description: "Compare the motorhome brands people buy. Share of Search among Jayco, Forest River, Tiffin, Airstream, Thor and Winnebago, the motorhome brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/motorhome-brands"
publisher: "Brandwave"
---

# Motorhome brands: Which brands are most popular in search?

Compare the motorhome brands people buy. Share of Search among Jayco, Forest River, Tiffin, Airstream, Thor and Winnebago, the motorhome brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorhome brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Jayco, 43.6%

## Which brand is most popular in search among motorhome brands worldwide?

- In August 2026, Jayco was the most searched among motorhome brands worldwide, with an estimated 60.5K branded searches and 43.6% estimated Share of Search within this set.
- Forest River is in 2nd place, 14.4 percentage points behind at 29.2% Share of Search.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among motorhome brands worldwide decreased from 49.5% to 43.6%.
- Across the 11 months ending August 2026, Forest River’s estimated Share of Search among motorhome brands worldwide increased from 27.1% to 29.2%.
- Across the 11 months ending August 2026, Tiffin’s estimated Share of Search among motorhome brands worldwide increased from 9.9% to 10.7%.
- Across the 11 months ending August 2026, Airstream’s estimated Share of Search among motorhome brands worldwide increased from 5.4% to 7.1%.
- Across the 11 months ending August 2026, Winnebago’s estimated Share of Search among motorhome brands worldwide increased from 3.6% to 4.8%.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among motorhome brands worldwide peaked at 53% in January 2026 and was lowest at 42.7% in February 2026.
- Across the 11 months ending August 2026, Forest River’s estimated Share of Search among motorhome brands worldwide peaked at 30.9% in December 2025 and was lowest at 23.7% in January 2026.
- Across the 11 months ending August 2026, Tiffin’s estimated Share of Search among motorhome brands worldwide peaked at 12.8% in February 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Airstream’s estimated Share of Search among motorhome brands worldwide peaked at 7.1% in August 2026 and was lowest at 4.7% in January 2026.
- Across the 11 months ending August 2026, Winnebago’s estimated Share of Search among motorhome brands worldwide peaked at 5.7% in February 2026 and was lowest at 2.7% in March 2026.
- Across the 11 months ending August 2026, Thor held steady: its estimated Share of Search among motorhome brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Jayco vs Forest River: compare search popularity](/demand/global-en/compare/forest-river-vs-jayco): 43.6% against 29.2% Share of Search.
- [Jayco vs Tiffin: compare search popularity](/demand/global-en/compare/jayco-vs-tiffin): 43.6% against 10.7% Share of Search.
- [Jayco vs Airstream: compare search popularity](/demand/global-en/compare/airstream-vs-jayco): 43.6% against 7.1% Share of Search.
- [Jayco vs Thor: compare search popularity](/demand/global-en/compare/jayco-vs-thor-industries): 43.6% against 4.8% Share of Search.
- [Forest River vs Tiffin: compare search popularity](/demand/global-en/compare/forest-river-vs-tiffin): 29.2% against 10.7% Share of Search.
- [Forest River vs Airstream: compare search popularity](/demand/global-en/compare/airstream-vs-forest-river): 29.2% against 7.1% Share of Search.
- [Forest River vs Thor: compare search popularity](/demand/global-en/compare/forest-river-vs-thor-industries): 29.2% against 4.8% Share of Search.
- [Tiffin vs Airstream: compare search popularity](/demand/global-en/compare/airstream-vs-tiffin): 10.7% against 7.1% Share of Search.
- [Tiffin vs Thor: compare search popularity](/demand/global-en/compare/thor-industries-vs-tiffin): 10.7% against 4.8% Share of Search.
- [Airstream vs Thor: compare search popularity](/demand/global-en/compare/airstream-vs-thor-industries): 7.1% against 4.8% Share of Search.

## How did search popularity change for motorhome brands worldwide in August 2026?

- In August 2026, Forest River gained estimated Share of Search among motorhome brands worldwide, from 26.8% to 29.2%.
- In August 2026, Winnebago gained estimated Share of Search among motorhome brands worldwide, from 3.6% to 4.8%.
- In August 2026, Tiffin gained estimated Share of Search among motorhome brands worldwide, from 9.8% to 10.7%.
- In August 2026, Airstream gained estimated Share of Search among motorhome brands worldwide, from 6.5% to 7.1%.
- In August 2026, Jayco lost estimated Share of Search among motorhome brands worldwide, from 48.9% to 43.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jayco | 43.6% | 60.5K | -18.2% | Jayco |
| 2 | Forest River | 29.2% | 40.5K | 0.0% | Forest River |
| 3 | Tiffin | 10.7% | 14.8K | 0.0% | Tiffin |
| 4 | Airstream | 7.1% | 9.9K | 0.0% | Airstream |
| 5 | Thor | 4.8% | 6.6K | 0.0% | Thor |
| 6 | Winnebago | 4.8% | 6.6K | +22.2% | Winnebago |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jayco | 74K | 49.5% | 1 |
| Oct 2025 | Forest River | 40.5K | 27.1% | 2 |
| Oct 2025 | Tiffin | 14.8K | 9.9% | 3 |
| Oct 2025 | Airstream | 8.1K | 5.4% | 4 |
| Oct 2025 | Thor | 6.6K | 4.4% | 5 |
| Oct 2025 | Winnebago | 5.4K | 3.6% | 6 |
| Nov 2025 | Jayco | 60.5K | 49.9% | 1 |
| Nov 2025 | Forest River | 33.1K | 27.3% | 2 |
| Nov 2025 | Tiffin | 12.1K | 10% | 3 |
| Nov 2025 | Airstream | 6.6K | 5.4% | 4 |
| Nov 2025 | Thor | 5.4K | 4.5% | 5 |
| Nov 2025 | Winnebago | 3.6K | 3% | 6 |
| Dec 2025 | Jayco | 49.5K | 46.2% | 1 |
| Dec 2025 | Forest River | 33.1K | 30.9% | 2 |
| Dec 2025 | Tiffin | 9.9K | 9.2% | 3 |
| Dec 2025 | Airstream | 6.6K | 6.2% | 4 |
| Dec 2025 | Thor | 4.4K | 4.1% | 5 |
| Dec 2025 | Winnebago | 3.6K | 3.4% | 6 |
| Jan 2026 | Jayco | 74K | 53% | 1 |
| Jan 2026 | Forest River | 33.1K | 23.7% | 2 |
| Jan 2026 | Tiffin | 14.8K | 10.6% | 3 |
| Jan 2026 | Airstream | 6.6K | 4.7% | 4 |
| Jan 2026 | Thor | 6.6K | 4.7% | 5 |
| Jan 2026 | Winnebago | 4.4K | 3.2% | 6 |
| Feb 2026 | Jayco | 49.5K | 42.7% | 1 |
| Feb 2026 | Forest River | 33.1K | 28.5% | 2 |
| Feb 2026 | Tiffin | 14.8K | 12.8% | 3 |
| Feb 2026 | Airstream | 6.6K | 5.7% | 4 |
| Feb 2026 | Winnebago | 6.6K | 5.7% | 5 |
| Feb 2026 | Thor | 5.4K | 4.7% | 6 |
| Mar 2026 | Jayco | 60.5K | 45.1% | 1 |
| Mar 2026 | Forest River | 40.5K | 30.2% | 2 |
| Mar 2026 | Tiffin | 14.8K | 11% | 3 |
| Mar 2026 | Airstream | 8.1K | 6% | 4 |
| Mar 2026 | Thor | 6.6K | 4.9% | 5 |
| Mar 2026 | Winnebago | 3.6K | 2.7% | 6 |
| Apr 2026 | Jayco | 60.5K | 45.5% | 1 |
| Apr 2026 | Forest River | 40.5K | 30.5% | 2 |
| Apr 2026 | Tiffin | 14.8K | 11.1% | 3 |
| Apr 2026 | Airstream | 8.1K | 6.1% | 4 |
| Apr 2026 | Thor | 5.4K | 4.1% | 5 |
| Apr 2026 | Winnebago | 3.6K | 2.7% | 6 |
| May 2026 | Jayco | 60.5K | 44.8% | 1 |
| May 2026 | Forest River | 40.5K | 30% | 2 |
| May 2026 | Tiffin | 14.8K | 11% | 3 |
| May 2026 | Airstream | 8.1K | 6% | 4 |
| May 2026 | Thor | 6.6K | 4.9% | 5 |
| May 2026 | Winnebago | 4.4K | 3.3% | 6 |
| Jun 2026 | Jayco | 60.5K | 45.1% | 1 |
| Jun 2026 | Forest River | 40.5K | 30.2% | 2 |
| Jun 2026 | Tiffin | 14.8K | 11% | 3 |
| Jun 2026 | Airstream | 8.1K | 6% | 4 |
| Jun 2026 | Thor | 6.6K | 4.9% | 5 |
| Jun 2026 | Winnebago | 3.6K | 2.7% | 6 |
| Jul 2026 | Jayco | 74K | 48.9% | 1 |
| Jul 2026 | Forest River | 40.5K | 26.8% | 2 |
| Jul 2026 | Tiffin | 14.8K | 9.8% | 3 |
| Jul 2026 | Airstream | 9.9K | 6.5% | 4 |
| Jul 2026 | Thor | 6.6K | 4.4% | 5 |
| Jul 2026 | Winnebago | 5.4K | 3.6% | 6 |
| Aug 2026 | Jayco | 60.5K | 43.6% | 1 |
| Aug 2026 | Forest River | 40.5K | 29.2% | 2 |
| Aug 2026 | Tiffin | 14.8K | 10.7% | 3 |
| Aug 2026 | Airstream | 9.9K | 7.1% | 4 |
| Aug 2026 | Thor | 6.6K | 4.8% | 5 |
| Aug 2026 | Winnebago | 6.6K | 4.8% | 6 |
| Sep 2026 | Airstream | — | — | — |
| Sep 2026 | Forest River | — | — | — |
| Sep 2026 | Jayco | — | — | — |
| Sep 2026 | Thor | — | — | — |
| Sep 2026 | Tiffin | — | — | — |
| Sep 2026 | Winnebago | — | — | — |

## What is being compared

- **Airstream**: Measured on the search term “airstream caravan”.
- **Forest River**: Measured on the search term “forest river rv”.
- **Jayco**: Measured on the search term “jayco”.
- **Thor**: Measured on the search term “thor rv”.
- **Tiffin**: Measured on the search term “tiffin motorhomes”.
- **Winnebago**: Measured on the search term “winnebago motorhome”.

- [Airstream](/demand/global-en/brands/airstream)
- [Forest River](/demand/global-en/brands/forest-river)
- [Jayco](/demand/global-en/brands/jayco)
- [Thor](/demand/global-en/brands/thor-industries)
- [Tiffin](/demand/global-en/brands/tiffin)
- [Winnebago](/demand/global-en/brands/winnebago)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorhome brands worldwide?

In August 2026, Jayco was the most searched among motorhome brands worldwide, with an estimated 60.5K branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Motorhome brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/motorhome-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/motorhome-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.