---
title: "Dainese vs KLIM: Which is searched more?"
description: "Is Dainese or KLIM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/motorcycle-jacket-brands/compare/dainese-vs-klim"
publisher: "Brandwave"
---

# Dainese vs KLIM: Which is searched more?

Is Dainese or KLIM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dainese and KLIM
- **Competitive set**: Motorcycle jacket brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dainese Share of Search**: 18.8%
- **KLIM Share of Search**: 9.1%

## Is Dainese or KLIM more popular in search?

- In September 2026, Dainese had more branded searches than KLIM among motorcycle jacket brands worldwide. Dainese had about 135,000 branded searches, while KLIM had 65,700. Dainese made up 18.8% of all motorcycle jacket brand searches we track, and KLIM accounted for 9.1%.
- Dainese was ahead of KLIM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dainese’s share of searches among motorcycle jacket brands worldwide moved from 23.6% to 18.8%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, KLIM’s share of searches among motorcycle jacket brands worldwide moved from 13.9% to 9.1%, and its estimated monthly branded searches moved from 96.8K to 65.7K.

## Top motorcycle jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dainese was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. KLIM was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dainese and KLIM were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| REV'IT! | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Alpinestars | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| KLIM | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Dainese | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Rukka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Spidi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Roland Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about motorcycle jacket brands

- Asked ChatGPT "Which motorcycle jacket brand should I buy?": 1. REV'IT!, 2. Alpinestars, 3. KLIM, 4. Dainese
- Asked ChatGPT "What are the best motorcycle jacket brands?": 1. Alpinestars, 2. Dainese, 3. REV'IT!, 4. KLIM
- Asked ChatGPT "What's the best motorcycle jacket brand for cold weather rides?": 1. KLIM, 2. REV'IT!, 3. Alpinestars
- Searched Google, AI Overview "riding jacket": 1. REV'IT!, 2. Alpinestars, 3. Dainese

Not named in any answer: Rukka, Spidi and Roland Sands.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for motorcycle jacket brands worldwide in September 2026?

- In September 2026, Dainese gained share of searches among motorcycle jacket brands worldwide, from 16.7% to 18.8%.
- In September 2026, KLIM gained share of searches among motorcycle jacket brands worldwide, from 8% to 9.1%.

## Month by month

| Month | Dainese estimated searches | Dainese Share of Search | Dainese rank | KLIM estimated searches | KLIM Share of Search | KLIM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 23.6% | 2 | 96.8K | 13.9% | 3 |
| Nov 2025 | 165K | 20.8% | 2 | 97.8K | 12.3% | 3 |
| Dec 2025 | 135K | 18.1% | 2 | 98.7K | 13.2% | 3 |
| Jan 2026 | 165K | 21.1% | 2 | 97.8K | 12.5% | 3 |
| Feb 2026 | 135K | 16% | 3 | 80.8K | 9.6% | 4 |
| Mar 2026 | 165K | 16.4% | 3 | 80K | 7.9% | 4 |
| Apr 2026 | 165K | 19.2% | 2 | 80K | 9.3% | 3 |
| May 2026 | 165K | 19.2% | 2 | 79.3K | 9.2% | 3 |
| Jun 2026 | 135K | 16% | 2 | 95.3K | 11.3% | 3 |
| Jul 2026 | 135K | 19.2% | 2 | 64.5K | 9.2% | 3 |
| Aug 2026 | 135K | 16.7% | 2 | 65K | 8% | 3 |
| Sep 2026 | 135K | 18.8% | 2 | 65.7K | 9.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dainese’s and KLIM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dainese**: Measured on the search term “dainese”.
- **KLIM**: Measured on the search terms “klim”, “klim jacket” and “klim motorcycle”, summed into one figure.

- [Dainese profile](/demand/global-en/brands/dainese)
- [KLIM profile](/demand/global-en/brands/klim)
- [All motorcycle jacket brands worldwide](/demand/global-en/categories/motorcycle-jacket-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dainese or KLIM more popular in search?

In September 2026, Dainese had more branded searches than KLIM among motorcycle jacket brands worldwide. Dainese had about 135,000 branded searches, while KLIM had 65,700. Dainese made up 18.8% of all motorcycle jacket brand searches we track, and KLIM accounted for 9.1%.

## Cite this page

Brandwave. "Dainese vs KLIM: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/motorcycle-jacket-brands/compare/dainese-vs-klim

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/motorcycle-jacket-brands/compare/dainese-vs-klim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
