---
title: "Motorcycle helmet brands: Which brands are most popular in search?"
description: "Compare the motorcycle helmet brands shoppers choose between. Share of Search among Shoei, AGV, Bell, HJC, Schuberth and Arai, the motorcycle helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/motorcycle-helmet-brands"
publisher: "Brandwave"
---

# Motorcycle helmet brands: Which brands are most popular in search?

Compare the motorcycle helmet brands shoppers choose between. Share of Search among Shoei, AGV, Bell, HJC, Schuberth and Arai, the motorcycle helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorcycle helmet brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shoei, 35.4%

## Which brand is most popular in search among motorcycle helmet brands worldwide?

- In August 2026, Shoei was the most searched among motorcycle helmet brands worldwide, with an estimated 165K branded searches and 35.4% estimated Share of Search within this set.
- AGV is in 2nd place, 6.4 percentage points behind at 29% Share of Search.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide decreased from 19.3% to 15.9%.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle helmet brands worldwide increased from 12.9% to 15.9%.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 38.8% in June 2026 and was lowest at 34% in February 2026.
- Across the 11 months ending August 2026, AGV’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 31.8% in November 2025 and was lowest at 25% in March 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 19.3% in October 2025 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 16.8% in April 2026 and was lowest at 11.7% in November 2025.
- Across the 11 months ending August 2026, Schuberth’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 4.6% in February 2026 and was lowest at 3.3% in December 2025.
- Across the 11 months ending August 2026, Shoei, AGV, Schuberth and Arai held steady: their estimated Share of Search among motorcycle helmet brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shoei vs AGV: compare search popularity](/demand/global-en/compare/agv-vs-shoei): 35.4% against 29% Share of Search.
- [Shoei vs Bell: compare search popularity](/demand/global-en/compare/bell-helmets-vs-shoei): 35.4% against 15.9% Share of Search.
- [Shoei vs HJC: compare search popularity](/demand/global-en/compare/hjc-vs-shoei): 35.4% against 15.9% Share of Search.
- [Shoei vs Schuberth: compare search popularity](/demand/global-en/compare/schuberth-vs-shoei): 35.4% against 3.9% Share of Search.
- [AGV vs Bell: compare search popularity](/demand/global-en/compare/agv-vs-bell-helmets): 29% against 15.9% Share of Search.
- [AGV vs HJC: compare search popularity](/demand/global-en/compare/agv-vs-hjc): 29% against 15.9% Share of Search.
- [AGV vs Schuberth: compare search popularity](/demand/global-en/compare/agv-vs-schuberth): 29% against 3.9% Share of Search.
- [Bell vs HJC: compare search popularity](/demand/global-en/compare/bell-helmets-vs-hjc): 15.9% Share of Search each.
- [Bell vs Schuberth: compare search popularity](/demand/global-en/compare/bell-helmets-vs-schuberth): 15.9% against 3.9% Share of Search.
- [HJC vs Schuberth: compare search popularity](/demand/global-en/compare/hjc-vs-schuberth): 15.9% against 3.9% Share of Search.

## How did search popularity change for motorcycle helmet brands worldwide in August 2026?

- Estimated monthly branded searches for HJC worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Arai worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
- Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shoei | 35.4% | 165K | 0.0% | Shoei |
| 2 | AGV | 29% | 135K | 0.0% | AGV |
| 3 | Bell | 15.9% | 74K | 0.0% | Bell |
| 4 | HJC | 15.9% | 74K | 0.0% | HJC |
| 5 | Schuberth | 3.9% | 18.1K | 0.0% | Schuberth |
| 6 | Arai | <0.01% | 20 | 0.0% | Arai |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shoei | 165K | 35.2% | 1 |
| Oct 2025 | AGV | 135K | 28.8% | 2 |
| Oct 2025 | Bell | 90.5K | 19.3% | 3 |
| Oct 2025 | HJC | 60.5K | 12.9% | 4 |
| Oct 2025 | Schuberth | 18.1K | 3.9% | 5 |
| Oct 2025 | Arai | 30 | <0.01% | 6 |
| Nov 2025 | Shoei | 201K | 38.8% | 1 |
| Nov 2025 | AGV | 165K | 31.8% | 2 |
| Nov 2025 | Bell | 74K | 14.3% | 3 |
| Nov 2025 | HJC | 60.5K | 11.7% | 4 |
| Nov 2025 | Schuberth | 18.1K | 3.5% | 5 |
| Nov 2025 | Arai | 30 | <0.01% | 6 |
| Dec 2025 | Shoei | 165K | 36.7% | 1 |
| Dec 2025 | AGV | 135K | 30% | 2 |
| Dec 2025 | Bell | 74K | 16.5% | 3 |
| Dec 2025 | HJC | 60.5K | 13.5% | 4 |
| Dec 2025 | Schuberth | 14.8K | 3.3% | 5 |
| Dec 2025 | Arai | 20 | <0.01% | 6 |
| Jan 2026 | Shoei | 165K | 36.7% | 1 |
| Jan 2026 | AGV | 135K | 30% | 2 |
| Jan 2026 | Bell | 74K | 16.5% | 3 |
| Jan 2026 | HJC | 60.5K | 13.5% | 4 |
| Jan 2026 | Schuberth | 14.8K | 3.3% | 5 |
| Jan 2026 | Arai | 20 | <0.01% | 6 |
| Feb 2026 | Shoei | 135K | 34% | 1 |
| Feb 2026 | AGV | 110K | 27.7% | 2 |
| Feb 2026 | Bell | 74K | 18.6% | 3 |
| Feb 2026 | HJC | 60.5K | 15.2% | 4 |
| Feb 2026 | Schuberth | 18.1K | 4.6% | 5 |
| Feb 2026 | Arai | 20 | <0.01% | 6 |
| Mar 2026 | Shoei | 201K | 37.3% | 1 |
| Mar 2026 | AGV | 135K | 25% | 2 |
| Mar 2026 | Bell | 90.5K | 16.8% | 3 |
| Mar 2026 | HJC | 90.5K | 16.8% | 4 |
| Mar 2026 | Schuberth | 22.2K | 4.1% | 5 |
| Mar 2026 | Arai | 20 | <0.01% | 6 |
| Apr 2026 | Shoei | 201K | 37.3% | 1 |
| Apr 2026 | AGV | 135K | 25% | 2 |
| Apr 2026 | Bell | 90.5K | 16.8% | 3 |
| Apr 2026 | HJC | 90.5K | 16.8% | 4 |
| Apr 2026 | Schuberth | 22.2K | 4.1% | 5 |
| Apr 2026 | Arai | 10 | <0.01% | 6 |
| May 2026 | Shoei | 201K | 37.3% | 1 |
| May 2026 | AGV | 135K | 25% | 2 |
| May 2026 | Bell | 90.5K | 16.8% | 3 |
| May 2026 | HJC | 90.5K | 16.8% | 4 |
| May 2026 | Schuberth | 22.2K | 4.1% | 5 |
| May 2026 | Arai | 20 | <0.01% | 6 |
| Jun 2026 | Shoei | 201K | 38.8% | 1 |
| Jun 2026 | AGV | 135K | 26% | 2 |
| Jun 2026 | Bell | 90.5K | 17.5% | 3 |
| Jun 2026 | HJC | 74K | 14.3% | 4 |
| Jun 2026 | Schuberth | 18.1K | 3.5% | 5 |
| Jun 2026 | Arai | 20 | <0.01% | 6 |
| Jul 2026 | Shoei | 165K | 35.4% | 1 |
| Jul 2026 | AGV | 135K | 29% | 2 |
| Jul 2026 | Bell | 74K | 15.9% | 3 |
| Jul 2026 | HJC | 74K | 15.9% | 4 |
| Jul 2026 | Schuberth | 18.1K | 3.9% | 5 |
| Jul 2026 | Arai | 20 | <0.01% | 6 |
| Aug 2026 | Shoei | 165K | 35.4% | 1 |
| Aug 2026 | AGV | 135K | 29% | 2 |
| Aug 2026 | Bell | 74K | 15.9% | 3 |
| Aug 2026 | HJC | 74K | 15.9% | 4 |
| Aug 2026 | Schuberth | 18.1K | 3.9% | 5 |
| Aug 2026 | Arai | 20 | <0.01% | 6 |
| Sep 2026 | AGV | — | — | — |
| Sep 2026 | Arai | — | — | — |
| Sep 2026 | Bell | — | — | — |
| Sep 2026 | HJC | — | — | — |
| Sep 2026 | Schuberth | — | — | — |
| Sep 2026 | Shoei | — | — | — |

## What is being compared

- **AGV**: Measured on the search term “agv helmet”.
- **Arai**: Measured on the search term “arai boots”.
- **Bell**: Measured on the search term “bell helmet”.
- **HJC**: Measured on the search term “hjc helmet”.
- **Schuberth**: Measured on the search term “schuberth helmet”.
- **Shoei**: Measured on the search term “shoei”.

- [AGV](/demand/global-en/brands/agv)
- [Arai](/demand/global-en/brands/arai)
- [Bell](/demand/global-en/brands/bell-helmets)
- [HJC](/demand/global-en/brands/hjc)
- [Schuberth](/demand/global-en/brands/schuberth)
- [Shoei](/demand/global-en/brands/shoei)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorcycle helmet brands worldwide?

In August 2026, Shoei was the most searched among motorcycle helmet brands worldwide, with an estimated 165K branded searches and 35.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Motorcycle helmet brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/motorcycle-helmet-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/motorcycle-helmet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.