---
title: "Motorcycle brands: Which brands are most popular in search?"
description: "Compare the motorcycle brands motorists use. Share of Search among Honda, Harley-Davidson, Royal Enfield, Suzuki, Kawasaki, KTM, Ducati, Triumph and Yamaha Motor, the motorcycle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/motorcycle-brands"
publisher: "Brandwave"
---

# Motorcycle brands: Which brands are most popular in search?

Compare the motorcycle brands motorists use. Share of Search among Honda, Harley-Davidson, Royal Enfield, Suzuki, Kawasaki, KTM, Ducati, Triumph and Yamaha Motor, the motorcycle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Honda, 32.9%

## Which brand is most popular in search among motorcycle brands worldwide?

- In August 2026, Honda was the most searched among motorcycle brands worldwide, with an estimated 7.5M branded searches and 32.9% estimated Share of Search within this set.
- Harley-Davidson is in 2nd place, 18.2 percentage points behind at 14.8% Share of Search.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide increased from 29.8% to 32.9%.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide increased from 13.4% to 14.8%.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide decreased from 16.3% to 14.8%.
- Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide decreased from 16.3% to 14.8%.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide decreased from 10.9% to 9.9%.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands worldwide decreased from 7.3% to 6.6%.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide increased from 4.9% to 5.4%.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide peaked at 35.6% in July 2026 and was lowest at 29.8% in October 2025.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide peaked at 15.2% in June 2026 and was lowest at 11.9% in November 2025.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide peaked at 16.3% in October 2025 and was lowest at 12.4% in June 2026.
- Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide peaked at 18.6% in December 2025 and was lowest at 14.7% in April 2026.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide peaked at 10.9% in October 2025 and was lowest at 8.3% in December 2025.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands worldwide peaked at 8.3% in December 2025 and was lowest at 5.8% in July 2026.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide peaked at 5.5% in June 2026 and was lowest at 4.4% in November 2025.
- Across the 11 months ending August 2026, Harley-Davidson rose from 4th to 2nd among motorcycle brands worldwide.
- Across the 11 months ending August 2026, Royal Enfield fell from 2nd to 3rd among motorcycle brands worldwide.
- Across the 11 months ending August 2026, Suzuki fell from 3rd to 4th among motorcycle brands worldwide.
- Across the 11 months ending August 2026, Triumph and Yamaha Motor held steady: their estimated Share of Search among motorcycle brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Honda vs Harley-Davidson: compare search popularity](/demand/global-en/compare/harley-davidson-vs-honda): 32.9% against 14.8% Share of Search.
- [Honda vs Royal Enfield: compare search popularity](/demand/global-en/compare/honda-vs-royal-enfield): 32.9% against 14.8% Share of Search.
- [Honda vs Suzuki: compare search popularity](/demand/global-en/compare/honda-vs-suzuki): 32.9% against 14.8% Share of Search.
- [Honda vs Kawasaki: compare search popularity](/demand/global-en/compare/honda-vs-kawasaki): 32.9% against 9.9% Share of Search.
- [Harley-Davidson vs Royal Enfield: compare search popularity](/demand/global-en/compare/harley-davidson-vs-royal-enfield): 14.8% Share of Search each.
- [Harley-Davidson vs Suzuki: compare search popularity](/demand/global-en/compare/harley-davidson-vs-suzuki): 14.8% Share of Search each.
- [Harley-Davidson vs Kawasaki: compare search popularity](/demand/global-en/compare/harley-davidson-vs-kawasaki): 14.8% against 9.9% Share of Search.
- [Royal Enfield vs Suzuki: compare search popularity](/demand/global-en/compare/royal-enfield-vs-suzuki): 14.8% Share of Search each.
- [Royal Enfield vs Kawasaki: compare search popularity](/demand/global-en/compare/kawasaki-vs-royal-enfield): 14.8% against 9.9% Share of Search.
- [Suzuki vs Kawasaki: compare search popularity](/demand/global-en/compare/kawasaki-vs-suzuki): 14.8% against 9.9% Share of Search.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.
- In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
- In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.
- In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.
- In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.
- In August 2026, Kawasaki lost estimated Share of Search among motorcycle brands worldwide, from 10.7% to 9.9%.
- Estimated monthly branded searches for Yamaha Motor worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Honda | 32.9% | 7.5M | 0.0% | Honda |
| 2 | Harley-Davidson | 14.8% | 3.4M | +22.3% | Harley-Davidson |
| 3 | Royal Enfield | 14.8% | 3.4M | +22.3% | Royal Enfield |
| 4 | Suzuki | 14.8% | 3.4M | 0.0% | Suzuki |
| 5 | Kawasaki | 9.9% | 2.2M | 0.0% | Kawasaki |
| 6 | KTM | 6.6% | 1.5M | +23.0% | KTM |
| 7 | Ducati | 5.4% | 1.2M | +22.0% | Ducati |
| 8 | Triumph | 0.89% | 201K | 0.0% | Triumph |
| 9 | Yamaha Motor | 0.08% | 18.1K | +22.3% | Yamaha Motor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Honda | 7.5M | 29.8% | 1 |
| Oct 2025 | Royal Enfield | 4.1M | 16.3% | 2 |
| Oct 2025 | Suzuki | 4.1M | 16.3% | 3 |
| Oct 2025 | Harley-Davidson | 3.4M | 13.4% | 4 |
| Oct 2025 | Kawasaki | 2.7M | 10.9% | 5 |
| Oct 2025 | KTM | 1.8M | 7.3% | 6 |
| Oct 2025 | Ducati | 1.2M | 4.9% | 7 |
| Oct 2025 | Triumph | 246K | 0.98% | 8 |
| Oct 2025 | Yamaha Motor | 14.8K | 0.06% | 9 |
| Nov 2025 | Honda | 7.5M | 32.5% | 1 |
| Nov 2025 | Suzuki | 4.1M | 17.8% | 2 |
| Nov 2025 | Royal Enfield | 3.4M | 14.6% | 3 |
| Nov 2025 | Harley-Davidson | 2.7M | 11.9% | 4 |
| Nov 2025 | Kawasaki | 2.2M | 9.7% | 5 |
| Nov 2025 | KTM | 1.8M | 8% | 6 |
| Nov 2025 | Ducati | 1M | 4.4% | 7 |
| Nov 2025 | Triumph | 246K | 1.1% | 8 |
| Nov 2025 | Yamaha Motor | 12.1K | 0.05% | 9 |
| Dec 2025 | Honda | 7.5M | 34% | 1 |
| Dec 2025 | Suzuki | 4.1M | 18.6% | 2 |
| Dec 2025 | Harley-Davidson | 2.7M | 12.5% | 3 |
| Dec 2025 | Royal Enfield | 2.7M | 12.5% | 4 |
| Dec 2025 | Kawasaki | 1.8M | 8.3% | 5 |
| Dec 2025 | KTM | 1.8M | 8.3% | 6 |
| Dec 2025 | Ducati | 1M | 4.6% | 7 |
| Dec 2025 | Triumph | 246K | 1.1% | 8 |
| Dec 2025 | Yamaha Motor | 12.1K | 0.06% | 9 |
| Jan 2026 | Honda | 7.5M | 33% | 1 |
| Jan 2026 | Suzuki | 4.1M | 18.1% | 2 |
| Jan 2026 | Royal Enfield | 3.4M | 14.8% | 3 |
| Jan 2026 | Harley-Davidson | 2.7M | 12.1% | 4 |
| Jan 2026 | Kawasaki | 2.2M | 9.9% | 5 |
| Jan 2026 | KTM | 1.5M | 6.6% | 6 |
| Jan 2026 | Ducati | 1M | 4.4% | 7 |
| Jan 2026 | Triumph | 246K | 1.1% | 8 |
| Jan 2026 | Yamaha Motor | 12.1K | 0.05% | 9 |
| Feb 2026 | Honda | 7.5M | 35.2% | 1 |
| Feb 2026 | Suzuki | 3.4M | 15.8% | 2 |
| Feb 2026 | Harley-Davidson | 2.7M | 12.9% | 3 |
| Feb 2026 | Royal Enfield | 2.7M | 12.9% | 4 |
| Feb 2026 | Kawasaki | 2.2M | 10.5% | 5 |
| Feb 2026 | KTM | 1.5M | 7.1% | 6 |
| Feb 2026 | Ducati | 1M | 4.7% | 7 |
| Feb 2026 | Triumph | 201K | 0.95% | 8 |
| Feb 2026 | Yamaha Motor | 12.1K | 0.06% | 9 |
| Mar 2026 | Honda | 7.5M | 31.9% | 1 |
| Mar 2026 | Suzuki | 4.1M | 17.4% | 2 |
| Mar 2026 | Harley-Davidson | 3.4M | 14.3% | 3 |
| Mar 2026 | Royal Enfield | 3.4M | 14.3% | 4 |
| Mar 2026 | Kawasaki | 2.2M | 9.6% | 5 |
| Mar 2026 | KTM | 1.5M | 6.4% | 6 |
| Mar 2026 | Ducati | 1.2M | 5.2% | 7 |
| Mar 2026 | Triumph | 201K | 0.86% | 8 |
| Mar 2026 | Yamaha Motor | 14.8K | 0.06% | 9 |
| Apr 2026 | Honda | 7.5M | 32.9% | 1 |
| Apr 2026 | Harley-Davidson | 3.4M | 14.7% | 2 |
| Apr 2026 | Royal Enfield | 3.4M | 14.7% | 3 |
| Apr 2026 | Suzuki | 3.4M | 14.7% | 4 |
| Apr 2026 | Kawasaki | 2.2M | 9.8% | 5 |
| Apr 2026 | KTM | 1.5M | 6.6% | 6 |
| Apr 2026 | Ducati | 1.2M | 5.4% | 7 |
| Apr 2026 | Triumph | 246K | 1.1% | 8 |
| Apr 2026 | Yamaha Motor | 14.8K | 0.07% | 9 |
| May 2026 | Honda | 7.5M | 32.9% | 1 |
| May 2026 | Harley-Davidson | 3.4M | 14.8% | 2 |
| May 2026 | Royal Enfield | 3.4M | 14.8% | 3 |
| May 2026 | Suzuki | 3.4M | 14.8% | 4 |
| May 2026 | Kawasaki | 2.2M | 9.9% | 5 |
| May 2026 | KTM | 1.5M | 6.6% | 6 |
| May 2026 | Ducati | 1.2M | 5.4% | 7 |
| May 2026 | Triumph | 201K | 0.89% | 8 |
| May 2026 | Yamaha Motor | 14.8K | 0.07% | 9 |
| Jun 2026 | Honda | 7.5M | 33.9% | 1 |
| Jun 2026 | Harley-Davidson | 3.4M | 15.2% | 2 |
| Jun 2026 | Suzuki | 3.4M | 15.2% | 3 |
| Jun 2026 | Royal Enfield | 2.7M | 12.4% | 4 |
| Jun 2026 | Kawasaki | 2.2M | 10.1% | 5 |
| Jun 2026 | KTM | 1.5M | 6.8% | 6 |
| Jun 2026 | Ducati | 1.2M | 5.5% | 7 |
| Jun 2026 | Triumph | 201K | 0.91% | 8 |
| Jun 2026 | Yamaha Motor | 14.8K | 0.07% | 9 |
| Jul 2026 | Honda | 7.5M | 35.6% | 1 |
| Jul 2026 | Suzuki | 3.4M | 16% | 2 |
| Jul 2026 | Harley-Davidson | 2.7M | 13.1% | 3 |
| Jul 2026 | Royal Enfield | 2.7M | 13.1% | 4 |
| Jul 2026 | Kawasaki | 2.2M | 10.7% | 5 |
| Jul 2026 | KTM | 1.2M | 5.8% | 6 |
| Jul 2026 | Ducati | 1M | 4.8% | 7 |
| Jul 2026 | Triumph | 201K | 0.96% | 8 |
| Jul 2026 | Yamaha Motor | 14.8K | 0.07% | 9 |
| Aug 2026 | Honda | 7.5M | 32.9% | 1 |
| Aug 2026 | Harley-Davidson | 3.4M | 14.8% | 2 |
| Aug 2026 | Royal Enfield | 3.4M | 14.8% | 3 |
| Aug 2026 | Suzuki | 3.4M | 14.8% | 4 |
| Aug 2026 | Kawasaki | 2.2M | 9.9% | 5 |
| Aug 2026 | KTM | 1.5M | 6.6% | 6 |
| Aug 2026 | Ducati | 1.2M | 5.4% | 7 |
| Aug 2026 | Triumph | 201K | 0.89% | 8 |
| Aug 2026 | Yamaha Motor | 18.1K | 0.08% | 9 |
| Sep 2026 | Ducati | — | — | — |
| Sep 2026 | Harley-Davidson | — | — | — |
| Sep 2026 | Honda | — | — | — |
| Sep 2026 | Kawasaki | — | — | — |
| Sep 2026 | KTM | — | — | — |
| Sep 2026 | Royal Enfield | — | — | — |
| Sep 2026 | Suzuki | — | — | — |
| Sep 2026 | Triumph | — | — | — |
| Sep 2026 | Yamaha Motor | — | — | — |

## What is being compared

- **Ducati**: Measured on the search term “ducati”.
- **Harley-Davidson**: Measured on the search term “harley davidson”.
- **Honda**: Measured on the search term “honda”.
- **Kawasaki**: Measured on the search term “kawasaki”.
- **KTM**: Measured on the search term “ktm”.
- **Royal Enfield**: Measured on the search term “royal enfield”.
- **Suzuki**: Measured on the search term “suzuki”.
- **Triumph**: Measured on the search term “triumph bike”.
- **Yamaha Motor**: Measured on the search term “yamaha motor bike”.

- [Ducati](/demand/global-en/brands/ducati)
- [Harley-Davidson](/demand/global-en/brands/harley-davidson)
- [Honda](/demand/global-en/brands/honda)
- [Kawasaki](/demand/global-en/brands/kawasaki)
- [KTM](/demand/global-en/brands/ktm)
- [Royal Enfield](/demand/global-en/brands/royal-enfield)
- [Suzuki](/demand/global-en/brands/suzuki)
- [Triumph](/demand/global-en/brands/triumph)
- [Yamaha Motor](/demand/global-en/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorcycle brands worldwide?

In August 2026, Honda was the most searched among motorcycle brands worldwide, with an estimated 7.5M branded searches and 32.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Motorcycle brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/motorcycle-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/motorcycle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.