---
title: "Motor oil brands: Which brands are most popular in search?"
description: "Compare the motor oil brands motorists use. Share of Search among Mobil, Valvoline, Liqui Moly, Castrol, Pennzoil, Shell Helix and Quaker State, the motor oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/motor-oil-brands"
publisher: "Brandwave"
---

# Motor oil brands: Which brands are most popular in search?

Compare the motor oil brands motorists use. Share of Search among Mobil, Valvoline, Liqui Moly, Castrol, Pennzoil, Shell Helix and Quaker State, the motor oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motor oil brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mobil, 68.2%

## Which brand is most popular in search among motor oil brands worldwide?

- In August 2026, Mobil was the most searched among motor oil brands worldwide, with an estimated 3.4M branded searches and 68.2% estimated Share of Search within this set.
- Valvoline is in 2nd place, 54.5 percentage points behind at 13.7% Share of Search.
- Across the 11 months ending August 2026, Mobil’s estimated Share of Search among motor oil brands worldwide increased from 66.2% to 68.2%.
- Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide decreased from 16.3% to 13.7%.
- Across the 11 months ending August 2026, Mobil’s estimated Share of Search among motor oil brands worldwide peaked at 69.7% in June 2026 and was lowest at 60.6% in February 2026.
- Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide peaked at 18.9% in November 2025 and was lowest at 13.7% in May 2026.
- Across the 11 months ending August 2026, Liqui Moly’s estimated Share of Search among motor oil brands worldwide peaked at 12.8% in April 2026 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Castrol’s estimated Share of Search among motor oil brands worldwide peaked at 6.7% in February 2026 and was lowest at 4.8% in March 2026.
- Across the 11 months ending August 2026, Shell Helix rose from 7th to 6th among motor oil brands worldwide.
- Across the 11 months ending August 2026, Quaker State fell from 6th to 7th among motor oil brands worldwide.
- Across the 11 months ending August 2026, Liqui Moly, Castrol and Pennzoil held steady: their estimated Share of Search among motor oil brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mobil vs Valvoline: compare search popularity](/demand/global-en/compare/mobil-vs-valvoline): 68.2% against 13.7% Share of Search.
- [Mobil vs Liqui Moly: compare search popularity](/demand/global-en/compare/liqui-moly-vs-mobil): 68.2% against 11.2% Share of Search.
- [Mobil vs Castrol: compare search popularity](/demand/global-en/compare/castrol-vs-mobil): 68.2% against 5% Share of Search.
- [Valvoline vs Liqui Moly: compare search popularity](/demand/global-en/compare/liqui-moly-vs-valvoline): 13.7% against 11.2% Share of Search.
- [Valvoline vs Castrol: compare search popularity](/demand/global-en/compare/castrol-vs-valvoline): 13.7% against 5% Share of Search.
- [Liqui Moly vs Castrol: compare search popularity](/demand/global-en/compare/castrol-vs-liqui-moly): 11.2% against 5% Share of Search.

## How did search popularity change for motor oil brands worldwide in August 2026?

- In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 9.4% to 11.2%.
- In August 2026, Mobil lost estimated Share of Search among motor oil brands worldwide, from 69.7% to 68.2%.
- Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
- Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mobil | 68.2% | 3.4M | 0.0% | Mobil New Zealand |
| 2 | Valvoline | 13.7% | 673K | 0.0% | Valvoline |
| 3 | Liqui Moly | 11.2% | 550K | +22.2% | Liqui Moly |
| 4 | Castrol | 5% | 246K | 0.0% | Castrol |
| 5 | Pennzoil | 1% | 49.5K | 0.0% | Pennzoil |
| 6 | Shell Helix | 0.45% | 22.2K | 0.0% | Shell Helix |
| 7 | Quaker State | 0.37% | 18.1K | 0.0% | Quaker State |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mobil | 3.4M | 66.2% | 1 |
| Oct 2025 | Valvoline | 823K | 16.3% | 2 |
| Oct 2025 | Liqui Moly | 550K | 10.9% | 3 |
| Oct 2025 | Castrol | 246K | 4.9% | 4 |
| Oct 2025 | Pennzoil | 49.5K | 0.98% | 5 |
| Oct 2025 | Quaker State | 22.2K | 0.44% | 6 |
| Oct 2025 | Shell Helix | 22.2K | 0.44% | 7 |
| Nov 2025 | Mobil | 2.7M | 63% | 1 |
| Nov 2025 | Valvoline | 823K | 18.9% | 2 |
| Nov 2025 | Liqui Moly | 450K | 10.3% | 3 |
| Nov 2025 | Castrol | 246K | 5.7% | 4 |
| Nov 2025 | Pennzoil | 49.5K | 1.1% | 5 |
| Nov 2025 | Shell Helix | 22.2K | 0.51% | 6 |
| Nov 2025 | Quaker State | 18.1K | 0.42% | 7 |
| Dec 2025 | Mobil | 2.7M | 65.3% | 1 |
| Dec 2025 | Valvoline | 673K | 16% | 2 |
| Dec 2025 | Liqui Moly | 450K | 10.7% | 3 |
| Dec 2025 | Castrol | 246K | 5.9% | 4 |
| Dec 2025 | Pennzoil | 49.5K | 1.2% | 5 |
| Dec 2025 | Shell Helix | 22.2K | 0.53% | 6 |
| Dec 2025 | Quaker State | 18.1K | 0.43% | 7 |
| Jan 2026 | Mobil | 2.7M | 62.8% | 1 |
| Jan 2026 | Valvoline | 823K | 18.9% | 2 |
| Jan 2026 | Liqui Moly | 450K | 10.3% | 3 |
| Jan 2026 | Castrol | 246K | 5.6% | 4 |
| Jan 2026 | Pennzoil | 60.5K | 1.4% | 5 |
| Jan 2026 | Quaker State | 22.2K | 0.51% | 6 |
| Jan 2026 | Shell Helix | 22.2K | 0.51% | 7 |
| Feb 2026 | Mobil | 2.2M | 60.6% | 1 |
| Feb 2026 | Valvoline | 673K | 18.2% | 2 |
| Feb 2026 | Liqui Moly | 450K | 12.2% | 3 |
| Feb 2026 | Castrol | 246K | 6.7% | 4 |
| Feb 2026 | Pennzoil | 49.5K | 1.3% | 5 |
| Feb 2026 | Shell Helix | 22.2K | 0.6% | 6 |
| Feb 2026 | Quaker State | 18.1K | 0.49% | 7 |
| Mar 2026 | Mobil | 3.4M | 66% | 1 |
| Mar 2026 | Valvoline | 823K | 16.2% | 2 |
| Mar 2026 | Liqui Moly | 550K | 10.8% | 3 |
| Mar 2026 | Castrol | 246K | 4.8% | 4 |
| Mar 2026 | Pennzoil | 60.5K | 1.2% | 5 |
| Mar 2026 | Shell Helix | 27.1K | 0.53% | 6 |
| Mar 2026 | Quaker State | 22.2K | 0.44% | 7 |
| Apr 2026 | Mobil | 2.7M | 63.7% | 1 |
| Apr 2026 | Valvoline | 673K | 15.7% | 2 |
| Apr 2026 | Liqui Moly | 550K | 12.8% | 3 |
| Apr 2026 | Castrol | 246K | 5.7% | 4 |
| Apr 2026 | Pennzoil | 49.5K | 1.2% | 5 |
| Apr 2026 | Shell Helix | 22.2K | 0.52% | 6 |
| Apr 2026 | Quaker State | 18.1K | 0.42% | 7 |
| May 2026 | Mobil | 3.4M | 68.2% | 1 |
| May 2026 | Valvoline | 673K | 13.7% | 2 |
| May 2026 | Liqui Moly | 550K | 11.2% | 3 |
| May 2026 | Castrol | 246K | 5% | 4 |
| May 2026 | Pennzoil | 49.5K | 1% | 5 |
| May 2026 | Shell Helix | 22.2K | 0.45% | 6 |
| May 2026 | Quaker State | 18.1K | 0.37% | 7 |
| Jun 2026 | Mobil | 3.4M | 69.7% | 1 |
| Jun 2026 | Valvoline | 673K | 14% | 2 |
| Jun 2026 | Liqui Moly | 450K | 9.4% | 3 |
| Jun 2026 | Castrol | 246K | 5.1% | 4 |
| Jun 2026 | Pennzoil | 49.5K | 1% | 5 |
| Jun 2026 | Shell Helix | 22.2K | 0.46% | 6 |
| Jun 2026 | Quaker State | 18.1K | 0.38% | 7 |
| Jul 2026 | Mobil | 3.4M | 69.7% | 1 |
| Jul 2026 | Valvoline | 673K | 14% | 2 |
| Jul 2026 | Liqui Moly | 450K | 9.4% | 3 |
| Jul 2026 | Castrol | 246K | 5.1% | 4 |
| Jul 2026 | Pennzoil | 49.5K | 1% | 5 |
| Jul 2026 | Shell Helix | 22.2K | 0.46% | 6 |
| Jul 2026 | Quaker State | 18.1K | 0.38% | 7 |
| Aug 2026 | Mobil | 3.4M | 68.2% | 1 |
| Aug 2026 | Valvoline | 673K | 13.7% | 2 |
| Aug 2026 | Liqui Moly | 550K | 11.2% | 3 |
| Aug 2026 | Castrol | 246K | 5% | 4 |
| Aug 2026 | Pennzoil | 49.5K | 1% | 5 |
| Aug 2026 | Shell Helix | 22.2K | 0.45% | 6 |
| Aug 2026 | Quaker State | 18.1K | 0.37% | 7 |
| Sep 2026 | Castrol | — | — | — |
| Sep 2026 | Liqui Moly | — | — | — |
| Sep 2026 | Mobil | — | — | — |
| Sep 2026 | Pennzoil | — | — | — |
| Sep 2026 | Quaker State | — | — | — |
| Sep 2026 | Shell Helix | — | — | — |
| Sep 2026 | Valvoline | — | — | — |

## What is being compared

- **Castrol**: Measured on the search term “castrol”.
- **Liqui Moly**: Measured on the search term “liqui moly”.
- **Mobil**: Measured on the search term “mobil”.
- **Pennzoil**: Measured on the search term “pennzoil”.
- **Quaker State**: Measured on the search term “quaker state”.
- **Shell Helix**: Measured on the search term “shell helix”.
- **Valvoline**: Measured on the search term “valvoline”.

- [Castrol](/demand/global-en/brands/castrol)
- [Liqui Moly](/demand/global-en/brands/liqui-moly)
- [Mobil](/demand/global-en/brands/mobil)
- [Pennzoil](/demand/global-en/brands/pennzoil)
- [Quaker State](/demand/global-en/brands/quaker-state)
- [Shell Helix](/demand/global-en/brands/shell-helix)
- [Valvoline](/demand/global-en/brands/valvoline)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motor oil brands worldwide?

In August 2026, Mobil was the most searched among motor oil brands worldwide, with an estimated 3.4M branded searches and 68.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Motor oil brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/motor-oil-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/motor-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.