--- title: "Mortgage origination platforms: Which are searched most?" description: "Compare the systems lenders originate home loans on. Share of Search among Blend, nCino, ICE Mortgage Technology, Floify and SimpleNexus, the mortgage origination platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mortgage-origination-platforms" publisher: "Brandwave" --- # Mortgage origination platforms: Which are searched most? Compare the systems lenders originate home loans on. Share of Search among Blend, nCino, ICE Mortgage Technology, Floify and SimpleNexus, the mortgage origination platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mortgage origination platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Blend, 95.8% ## Which brand is most popular in search among mortgage origination platforms worldwide? - In August 2026, Blend was the most searched among mortgage origination platforms worldwide, with an estimated 550K branded searches and 95.8% estimated Share of Search within this set. - nCino is in 2nd place, 93.2 percentage points behind at 2.6% Share of Search. - Across the 11 months ending August 2026, ICE Mortgage Technology rose from 4th to 3rd among mortgage origination platforms worldwide. - Across the 11 months ending August 2026, Floify fell from 3rd to 4th among mortgage origination platforms worldwide. - Across the 11 months ending August 2026, Blend, nCino and SimpleNexus held steady: their estimated Share of Search among mortgage origination platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Blend vs nCino: compare search popularity](/demand/global-en/compare/blend-vs-ncino): 95.8% against 2.6% Share of Search. ## How did search popularity change for mortgage origination platforms worldwide in August 2026? - In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%. - Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. - Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026. - Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for nCino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Blend | 95.8% | 550K | -18.3% | Blend | | 2 | nCino | 2.6% | 14.8K | 0.0% | nCino | | 3 | ICE Mortgage Technology | 0.94% | 5.4K | 0.0% | ICE Mortgage Technology | | 4 | Floify | 0.51% | 2.9K | 0.0% | Floify | | 5 | SimpleNexus | 0.15% | 880 | -12.0% | SimpleNexus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blend | 673K | 95.9% | 1 | | Oct 2025 | nCino | 18.1K | 2.6% | 2 | | Oct 2025 | Floify | 4.4K | 0.63% | 3 | | Oct 2025 | ICE Mortgage Technology | 4.4K | 0.63% | 4 | | Oct 2025 | SimpleNexus | 1.6K | 0.23% | 5 | | Nov 2025 | Blend | 550K | 95.9% | 1 | | Nov 2025 | nCino | 14.8K | 2.6% | 2 | | Nov 2025 | ICE Mortgage Technology | 4.4K | 0.77% | 3 | | Nov 2025 | Floify | 3.6K | 0.63% | 4 | | Nov 2025 | SimpleNexus | 1K | 0.17% | 5 | | Dec 2025 | Blend | 550K | 96.3% | 1 | | Dec 2025 | nCino | 12.1K | 2.1% | 2 | | Dec 2025 | Floify | 4.4K | 0.77% | 3 | | Dec 2025 | ICE Mortgage Technology | 3.6K | 0.63% | 4 | | Dec 2025 | SimpleNexus | 1K | 0.18% | 5 | | Jan 2026 | Blend | 673K | 96% | 1 | | Jan 2026 | nCino | 18.1K | 2.6% | 2 | | Jan 2026 | Floify | 4.4K | 0.63% | 3 | | Jan 2026 | ICE Mortgage Technology | 4.4K | 0.63% | 4 | | Jan 2026 | SimpleNexus | 1.3K | 0.19% | 5 | | Feb 2026 | Blend | 673K | 96.1% | 1 | | Feb 2026 | nCino | 18.1K | 2.6% | 2 | | Feb 2026 | ICE Mortgage Technology | 4.4K | 0.63% | 3 | | Feb 2026 | Floify | 3.6K | 0.51% | 4 | | Feb 2026 | SimpleNexus | 1.3K | 0.19% | 5 | | Mar 2026 | Blend | 673K | 96% | 1 | | Mar 2026 | nCino | 18.1K | 2.6% | 2 | | Mar 2026 | ICE Mortgage Technology | 5.4K | 0.77% | 3 | | Mar 2026 | Floify | 3.6K | 0.51% | 4 | | Mar 2026 | SimpleNexus | 1.3K | 0.19% | 5 | | Apr 2026 | Blend | 673K | 96.1% | 1 | | Apr 2026 | nCino | 18.1K | 2.6% | 2 | | Apr 2026 | ICE Mortgage Technology | 4.4K | 0.63% | 3 | | Apr 2026 | Floify | 3.6K | 0.51% | 4 | | Apr 2026 | SimpleNexus | 1K | 0.14% | 5 | | May 2026 | Blend | 673K | 96.3% | 1 | | May 2026 | nCino | 18.1K | 2.6% | 2 | | May 2026 | ICE Mortgage Technology | 3.6K | 0.52% | 3 | | May 2026 | Floify | 2.9K | 0.42% | 4 | | May 2026 | SimpleNexus | 1K | 0.14% | 5 | | Jun 2026 | Blend | 673K | 96.7% | 1 | | Jun 2026 | nCino | 14.8K | 2.1% | 2 | | Jun 2026 | ICE Mortgage Technology | 4.4K | 0.63% | 3 | | Jun 2026 | Floify | 2.9K | 0.42% | 4 | | Jun 2026 | SimpleNexus | 1K | 0.14% | 5 | | Jul 2026 | Blend | 673K | 96.5% | 1 | | Jul 2026 | nCino | 14.8K | 2.1% | 2 | | Jul 2026 | ICE Mortgage Technology | 5.4K | 0.77% | 3 | | Jul 2026 | Floify | 2.9K | 0.42% | 4 | | Jul 2026 | SimpleNexus | 1K | 0.14% | 5 | | Aug 2026 | Blend | 550K | 95.8% | 1 | | Aug 2026 | nCino | 14.8K | 2.6% | 2 | | Aug 2026 | ICE Mortgage Technology | 5.4K | 0.94% | 3 | | Aug 2026 | Floify | 2.9K | 0.51% | 4 | | Aug 2026 | SimpleNexus | 880 | 0.15% | 5 | | Sep 2026 | Blend | — | — | — | | Sep 2026 | Floify | — | — | — | | Sep 2026 | ICE Mortgage Technology | — | — | — | | Sep 2026 | nCino | — | — | — | | Sep 2026 | SimpleNexus | — | — | — | ## What is being compared - **Blend**: Measured on the search term “blend”. - **Floify**: Measured on the search term “floify”. - **ICE Mortgage Technology**: Measured on the search term “ice mortgage technology”. - **nCino**: Measured on the search term “ncino”. - **SimpleNexus**: Measured on the search term “simplenexus”. - [Blend](/demand/global-en/brands/blend) - [Floify](/demand/global-en/brands/floify) - [ICE Mortgage Technology](/demand/global-en/brands/ice-mortgage-technology) - [nCino](/demand/global-en/brands/ncino) - [SimpleNexus](/demand/global-en/brands/simplenexus) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mortgage origination platforms worldwide? In August 2026, Blend was the most searched among mortgage origination platforms worldwide, with an estimated 550K branded searches and 95.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mortgage origination platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mortgage-origination-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mortgage-origination-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.